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OfferFit.ai enhances traditional A/B testing in marketing by using artificial intelligence to automate and personalize marketing decisions. Their AI testing allows businesses to utilize first-party data to find the best message, product, incentive, channel, and timing for each customer, making the process more efficient. Unlike competitors, OfferFit enables simultaneous testing and quick adaptation to market changes, leading to significant increases in conversion rates, as seen with clients like Kayo Sports and BINGE. The goal is to provide businesses with a more effective marketing approach that boosts their financial performance.
Company Stage
Series B
Employees
51-200
Industries
Consumer Software, AI & Machine Learning
Total Funding
$37.9M
Headquarters
N/A
Founded
N/A
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