OfferFit

OfferFit

AI-driven marketing optimization and testing

About OfferFit

Simplify's Rating
Why OfferFit is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$39M

Headquarters

Boston, Massachusetts

Founded

2020

Overview

OfferFit provides a solution for businesses looking to improve their marketing strategies through AI-driven testing. Instead of the traditional A/B testing, which can be slow and impersonal, OfferFit automates the process by using first-party data to tailor marketing decisions for each customer. This means businesses can quickly determine the best message, product, incentive, channel, and timing for their audience, allowing for simultaneous testing and rapid adaptation to market changes. OfferFit primarily serves companies in various industries, including sports and entertainment, and has demonstrated effectiveness by helping clients like Kayo Sports and BINGE achieve significant increases in conversion value. The goal of OfferFit is to enhance marketing efficiency and effectiveness, ultimately increasing conversion rates and customer lifetime value for its clients.

Simplify Jobs

Simplify's Take

What believers are saying

  • OfferFit raised $25M in Series B funding, indicating strong investor confidence.
  • AI-driven hyper-personalization is increasingly important, aligning with OfferFit's individualized marketing focus.
  • The rise of privacy regulations boosts reliance on first-party data, benefiting OfferFit's solution.

What critics are saying

  • Increased competition from AI-driven marketing platforms could erode OfferFit's market share.
  • Rapid AI advancements may require continuous platform updates, straining OfferFit's resources.
  • Economic downturns could reduce marketing budgets, affecting demand for OfferFit's services.

What makes OfferFit unique

  • OfferFit uses AI to automate and individualize marketing decisions, unlike traditional A/B testing.
  • The platform allows businesses to test multiple variables simultaneously for optimal marketing strategies.
  • OfferFit leverages first-party data, enhancing personalization and efficiency in marketing campaigns.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$39M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Paid Vacation

Parental Leave

Remote Work Options

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-4%

2 year growth

-2%
PYMNTS
Mar 18th, 2025
Exclusive: Citi Ventures Partner On Emerging Ai Trends In Fintech

As Citi’s venture capital arm, Citi Ventures scours a broad swath of startups from around the world to zero in on those that are generally aligned with the banking giant’s business strategy. From that vantage point, Citi Ventures has a good view of the artificial intelligence (AI) advances percolating from the cutting edge of Silicon Valley and beyond. In this exclusive interview, Jelena Zec, partner at Citi Ventures, shared the AI developments she is seeing not only from among the fund’s portfolio of 150 companies but also elsewhere. From regulatory compliance to ultra-personalized marketing offers, trends are starting to emerge

Tech Startups
Nov 14th, 2023
OfferFit raises $25M Series B led by Menlo Ventures to replace A/B testing with AI-driven automated experimentation

In response to the growing demand for its platform, OfferFit announced today that it has secured $25 million in Series B funding led by Menlo Ventures.

Bizjournals
Nov 19th, 2021
Form D Friday: Security startup led by former Akamai exec raises $6.8M

Allure Security, a security company led by a former executive at Cambridge-based Akamai, raised millions this week.

VentureBeat
Nov 16th, 2021
How OfferFit uses self-learning AI to stop customer churn

OfferFit, which announced $14 million in series A funding today, replaces standard manual A/B testing with an AI implementation.Read More

OfferFit
Nov 16th, 2021
Canvas Ventures invests into Offerfit in $14M

Offerfit is so excited to announce that OfferFit has raised a $14M Series A round, led by Canvas Ventures!

Recently Posted Jobs

Sign up to get curated job recommendations

OfferFit is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update OfferFit's jobs every few hours, so check again soon! Browse all jobs →