Visiting Media

Visiting Media

Offers subscription-based 3D/VR property tours

About Visiting Media

Simplify's Rating
Why Visiting Media is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

VR & AR

Enterprise Software

Design

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Portland, Oregon

Founded

2010

Overview

Visiting Media creates immersive virtual experiences for businesses through its TrueTour platform, which lets clients show properties and services using 3D, CGI, and VR tours. The product works by enabling a subscription-based service where businesses upload spaces and generate interactive tours that customers can explore remotely. Visitors can view hotels, resorts, real estate listings, event venues, and similar spaces through CGI-rendered scenes and VR experiences, with a 90-day free trial offered across all paid plans. What sets Visiting Media apart is its industry focus on spaces like hospitality, real estate, and events, and its model of providing a scalable subscription with tiered features tailored to different needs, rather than one-off projects. The company’s goal is to help businesses engage customers more effectively by offering realistic, interactive virtual tours that support informed decision-making and remote viewing, while building steady recurring revenue.

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Simplify's Take

What believers are saying

  • Hospitality industry replacing on-site inspections with virtual tours accelerates adoption and conversion.
  • Spazious and FirstView acquisitions expand enterprise capabilities and global customer reach immediately.
  • JMI Equity investment and board additions fuel team expansion and continued platform innovation.

What critics are saying

  • Matterport's cheaper, faster 3D scanning erodes Visiting Media's hospitality niche within 12 months.
  • Post-acquisition integration of Spazious and FirstView triggers customer churn and operational disruption.
  • UpMail pivots to in-house virtual tours, eliminating 30% of Visiting Media's joint revenue.

What makes Visiting Media unique

  • Only platform seamlessly integrating immersive assets with traditional sales collateral for hospitality.
  • Proprietary TrueTour captures 360°, 3D, drone video, and CGI globally with custom production.
  • UpMail partnership embeds virtual tours directly into trackable proposals, driving 26.7% conversion gains.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Hybrid Work Options

Remote Work Options

Company News

The Associated Press
Feb 26th, 2026
Visiting Media appoints Tom Cutsforth as CFO following Spazious and FirstView acquisitions

Visiting Media, a provider of immersive sales enablement technology for the hospitality industry, has appointed Tom Cutsforth as chief financial officer. The hire follows the company's recent acquisitions of Spazious and FirstView. Cutsforth brings over 15 years of experience in the SaaS sector, having previously served as CFO at MetaRouter and Lytics, where he led financial operations, fundraising and strategic planning. He also held financial leadership roles at Jive Software and Cedexis. In his new role, Cutsforth will oversee global financial strategy, including planning, analysis, reporting and capital allocation. A key priority will be supporting the financial integration of the recently acquired companies to ensure efficient operations for the combined entity's enterprise hospitality customers worldwide.

The Guardian
Jan 13th, 2025
Visiting Media Welcomes Kevin Huang as Senior Vice President of Customer Experience

NEW YORK, Jan. 13, 2025 (GLOBE NEWSWIRE) - Visiting Media, a leading hospitality company revolutionizing the industry through technology, announces the appointment of Kevin Huang as Senior Vice President of Customer Experience (CX).

Visiting Media
Nov 14th, 2024
Visiting Media's Ben Powers Becomes Chief Innovation Officer, Jascha Kaykas-Wolff Named New CEO

Visiting Media's Ben Powers becomes Chief Innovation Officer, Jascha Kaykas-Wolff named new CEO.

Web3Wire
Sep 25th, 2024
Visiting Media Appoints Steve Sackman as Senior Vice President of Global Sales

Visiting Media appoints Steve Sackman as Senior Vice President of Global Sales.

Visiting Media
Jun 30th, 2023
Ben Powers Appointed CEO of Visiting Media

Visiting Media is pleased to announce the appointment of Ben Powers as Visiting Media’s Chief Executive Officer.

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