Tinder

Tinder

Online dating app for user connections

About Tinder

Simplify's Rating
Why Tinder is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Software

Company Size

1,001-5,000

Company Stage

Seed

Total Funding

$729.5M

Headquarters

West Hollywood, California

Founded

2012

Overview

Tinder operates in the online dating market, providing a platform for users to connect with potential matches. Users can swipe right to like or left to dislike other profiles, which leads to matches and the opportunity for conversations. The app is based on a freemium model, offering basic features for free while generating revenue through premium subscriptions and in-app purchases. These premium options, such as Tinder Plus, Tinder Gold, and Tinder Platinum, provide users with additional features like unlimited swipes and the ability to swipe in different locations. Tinder distinguishes itself from competitors by its large user base, having facilitated over 97 billion matches and serving around 50 million users monthly across 190 countries. The company's goal is to create meaningful connections between people, as evidenced by its successful global brand campaign, 'It Starts with a Swipe,' which won multiple Effie Awards in 2024.

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Simplify's Take

What believers are saying

  • Expansion of identity verification could increase user engagement and retention.
  • Short-term subscriptions may attract more Gen Z users, increasing revenue.
  • Higher-priced tiers could increase average revenue per user despite fewer paying users.

What critics are saying

  • In-person singles events reduce paying users on dating apps like Tinder.
  • Rising threats and scams cause younger women to lose interest in dating apps.
  • TikTok's growth draws attention away from traditional dating apps like Tinder.

What makes Tinder unique

  • Tinder's identity verification enhances user trust and safety, setting it apart.
  • Short-term subscriptions align with Gen Z's flexibility preference, attracting younger users.
  • Tinder's focus on 'Dating Sunday' capitalizes on peak engagement, boosting paid plan adoption.

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Funding

Total Funding

$729.5M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Mental Health Support

Parental Leave

Fertility Treatment Support

Childcare Support

Pet Insurance

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
PYMNTS
Jun 28th, 2024
Young People Favor In-Person Singles Events Over Dating Apps

Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles events targeted at millennials and Gen Z has increased by 49% this year compared to last year, Bloomberg reported Friday (June 28), citing data from Eventbrite. The decline in the number of paying users on dating apps like Tinder further supports the trend of young people seeking alternative ways to meet potential partners, according to the report

PYMNTS
May 26th, 2024
Dating Apps Try To Woo Gen Z Women Amid Threats And Scams

Dating apps have reportedly begun considering new features as younger women sour on their services. As the Financial Times (FT) reported Sunday (May 26), companies like Bumble and Match are planning to also increase content moderation and introduce other tools to improve women’s experiences, amid a rise in unsolicited material and violent threats. The report said fixing these issues is critical for these companies, as both Match — which owns Tinder — and Bumble have seen their stock drop more than 80% in the last three years

PYMNTS
May 8th, 2024
Match Group Forecasts Revenue Below Analyst Estimates

In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users amid an uncertain economy, Reuters reported Tuesday (May 7). Match Group said Tuesday that its revenue growth is anticipated to be at the lower end of its previously stated 6% to 9% range, according to the report. For the second quarter ending in June, Match Group forecasts revenue between $850 million and $860 million, falling short of analysts’ average estimate of $882 million, the report said, citing data from LSEG

PYMNTS
Feb 20th, 2024
Tinder To Expand Id Verification To Us And Uk

After a pilot program in Australia and New Zealand, Tinder will be expanding its identity verification feature to users in the United States, the United Kingdom, Brazil and Mexico. The option aims to help users confirm the authenticity of profiles by verifying key information, such as date of birth and likeness, the dating app said in a Tuesday (Feb. 20) press release. The enhanced process will require users to submit a video selfie along with a valid driver’s license or passport, according to the release. The system will then check if the face in the video selfie matches both the photo on the ID and the person’s profile photos, as well as verify the date of birth on the ID

PYMNTS
Jan 8th, 2024
Dating Apps Target ‘Dating Sunday’ Boom To Push Paid Plans

With consumers following up on their New Year’s resolutions to get out there, dating apps are looking to seize on the start-of-year boom to drive adoption of their paid offerings. Sunday (Jan. 7) was Dating Sunday, the first Sunday of the year, so named by dating apps because it is a day when these platforms have historically seen the highest engagement. Tinder sees consumers sending 22% more messages than average on Dating Sunday, and they reply 19.4 minutes faster than a typical Sunday, with Likes sent increasing by 58.7 million, Fox reported. Coffee Meets Bagel has historically seen a 47% bump in traffic on Dating Sunday

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