WET Design

WET Design

Creates water-based immersive environments

Overview

WET Design creates immersive environments that use water, light, movement, and other natural elements to create shared human experiences. The company collaborates with developers, architects, leaders, and visionaries to design, build, and maintain interactive installations that respond to their specific environment and community. Their team combines artists, physicists, architects, and choreographers to conceive projects from concept through lifetime maintenance, ensuring each installation is tailored to its location and audience. Unlike others who offer generic displays, WET focuses on context-driven, people-centered attractions that pull visitors in and draw attention to the space. The goal is to transform spaces into memorable experiences that connect people with their senses and with each other, creating lasting engagement and visibility for the project.

About WET Design

Simplify's Rating
Why WET Design is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1983

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Simplify's Take

What believers are saying

  • Columbus’s fountain renovation signals continued demand for landmark civic amenities.
  • Destination projects strengthen mixed-use, resort, and casino sales pitches.
  • Nighttime programming creates recurring event revenue beyond static fountain installations.

What critics are saying

  • Flagship wins remain concentrated in a few marquee civic projects.
  • Legacy assets drive reputation, so failures damage new award prospects.
  • Municipal bidders can undercut premium design on capex and procurement price.

What makes WET Design unique

  • WET won Columbus’s Scioto Mile Fountain redesign in 2026.
  • Its portfolio includes Bellagio and Dubai Fountain, iconic reference projects.
  • It designs choreographed water, light, music, and programmable public spectacles.

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Company News

Dugan & Meyers
Jul 23rd, 2024
Project Feature - Scioto Mile Fountain

Columbus Downtown Development Corporation (CDDC) selected WET Design as the fountain designer, who has designed many notable projects including the Dubai Fountain at the base of the Burj Khalifa and the Fountains of Bellagio in Las Vegas.

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