Overview

PicsArt provides a platform for digital photo and video editing, offering a wide range of tools to enhance and transform visual content. Users can access the platform through mobile apps, allowing them to edit images and videos conveniently. Key features include photo editing, video trimming, background removal, sticker creation, image upscaling, text addition, and promotional video creation. The app is designed to be user-friendly, catering to both beginners and experienced creators. PicsArt operates on a freemium model, where the basic app is free, but users can subscribe to PicsArt Gold for premium features and an ad-free experience. The company stands out in a competitive market with its extensive feature set and a strong community of over 150 million monthly active users. With over 1 billion installations and availability in more than 30 languages, PicsArt aims to be the go-to platform for creative expression and visual content enhancement.

Simplify's Take

What believers are saying

• Partnership with Getty Images enhances AI-generated content capabilities.
• Growing demand for AI-driven content creation tools boosts PicsArt's market potential.
• Expansion of the creator economy aligns with PicsArt's offerings for monetizing content.

What critics are saying

• Increased competition from AI-powered tools like Canva and Adobe Express.
• Potential backlash over AI-generated content perceived as less authentic.
• Freemium model challenges as users demand more free features, impacting revenue.

What makes PicsArt unique

• PicsArt offers AI-powered tools for both photo and video content creation.
• The platform has a strong community of over 150 million monthly active users.
• PicsArt's mobile-first design caters to the growing mobile internet usage trend.

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Funding

Total Funding

$195M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:

SoftBankInsight Partners

Notable Investors:

SoftBankInsight Partners

$130,000,000

Series C

Aug 2021

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$100M

$130M

View all funding stages