84.51° stands out as a leading retail data science company, utilizing advanced data science and predictive analytics to create personalized experiences for shoppers, thereby providing a competitive edge to its clients. The company's unique strength lies in its access to first-party retail data from nearly half of US households and over 2 billion transactions, which enables a more customer-centric approach. With its specialized services like 84.51° Insights, 84.51° Loyalty Marketing, and Kroger Precision Marketing, 84.51° helps brands effectively engage customers at every point of their purchasing journey.