NASCAR

NASCAR

Digital media arm for stock-car racing

Overview

NASCAR Digital Media handles the sport’s online presence and fan engagement through nascar.com, providing live race-day experiences with real-time leaderboards, and distributing news, video highlights, and behind-the-scenes content. It monetizes through advertising, sponsorship activations, branded content, and social media campaigns, and it distributes live races via streaming partnerships with broadcasters to reach a global audience. The platform blends traditional media with digital channels and integrates closely with NASCAR’s marketing and sponsorship strategies. Its goal is to grow and engage NASCAR’s fan base while expanding monetization opportunities across digital and streaming platforms.

About NASCAR

Simplify's Rating
Why NASCAR is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Daytona Beach, Florida

Founded

1947

Your Connections

People at NASCAR who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • ABB Grid Control and microgrids create premium sustainability storytelling inventory.
  • O'Donnell and Kennedy can accelerate digital experimentation across sponsors, tracks, and content.
  • Airbnb and Kubota partnerships deepen monetization through travel and operational activations.

What critics are saying

  • Platform dependence on YouTube, Netflix, and Prime Video weakens audience control.
  • Live telemetry and dashboard products break instantly during outages or data failures.
  • Sponsor concentration around ABB, Kubota, and Airbnb exposes revenue to partner pullback.

What makes NASCAR unique

  • NASCAR Digital Media centralizes nascar.com, live data, and race-day fan experiences.
  • Real-time in-car streams and dashboards turn telemetry into sponsor-friendly content.
  • Younger audiences are reached through YouTube, Instagram, TikTok, and creator partnerships.

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Benefits

Wellness Program

Flexible Work Hours

Company News

Motorsports Best
Jun 18th, 2026
Get ready for thrills: NASCAR's In-Season Challenge bracket unveiled at Pocono!

Get ready for thrills: NASCAR's In-Season Challenge bracket unveiled at Pocono! - Advertisement - NASCAR at Pocono: Bracket Revealed for the Second In-season Challenge As the engines roar to life at the renowned Pocono Raceway, NASCAR has introduced its eagerly awaited bracket for the second In-Season Challenge, sparking renewed enthusiasm among both drivers and fans. This fresh competition format aims to amplify the excitement of the regular season, featuring a roster of top-tier drivers competing for an array of prizes and, crucially, opportunities to partner with major sponsors in pursuit of ultimate glory. With race weekend on the horizon, all eyes are on who will excel on this challenging triangular track, demonstrating not only speed but also strategic acumen in this distinctive challenge. As anticipation builds, NASCAR aficionados are ready to witness a thrilling exhibition of skill on one of motorsport's most demanding circuits. Table of Contents NASCAR unveils bracket structure for second In-Season Challenge at Pocono. In an exciting initiative aimed at boosting fan interaction and enhancing the racing calendar's allure, NASCAR has launched a new bracket structure for its second In-Season Challenge at Pocono. This inventive format is crafted to elevate both competitive spirit and entertainment value through head-to-head matchups that promise exhilarating outcomes. Contestants will navigate through several elimination rounds leading up to a thrilling finale where one champion will emerge victorious. The bracket comprises eight competitors, chosen based on their performance during the initial half of the season, who will engage in a single-elimination tournament format. The key components include: * Round 1: Four matchups take place with winners advancing to semifinals. * Semi-finals: Round 1 victors compete for a chance in the final showdown. * Finale: The top two contenders battle it out for both title and cash rewards. | Driver | Matchup | | Alice Johnson | vs. Bob Smith | This event allows fans an opportunity to vote for their preferred drivers throughout the competition-adding an interactive layer that enhances viewer engagement. This initiative not only underscores NASCAR's commitment to innovation but also emphasizes its dedication towards fostering fan involvement; making this year's Pocono In-Season Challenge an unmissable spectacle. Drivers gear up for thrilling showdown as challenges arise on track. The NASCAR series is set to converge upon Pocono once again as it hosts its second In-Season Challenge; drivers are preparing themselves for what promises to be an electrifying contest across its 2.5-mile triangular layout. With brackets now finalized, competitors feel heightened pressure as they vie not just within this challenge but also within overall standings-a season already marked by unpredictability and fierce rivalries is about to escalate further here at Pocono. Key factors such as tire management and fuel strategy become paramount amidst racing's rough-and-tumble nature; teams must swiftly adapt their tactics according to Pocono's unique features characterized by long straights coupled with sharp turns where even minor errors can lead costly consequences. The atmosphere shifts from camaraderie into fierce rivalry among racers who are not merely chasing victories but also aiming solidify their dominance ahead of playoffs looming near. Essential elements influencing performance during this weekend include: * Circuit Conditions:- Weather forecasts indicating potential rain could impact grip levels substantially. * Your Vehicle Setup:- Each team must fine-tune setups meticulously aimed towards optimizing speed alongside handling capabilities. * Pit Stop Strategy: - Timing pit stops effectively could prove pivotal in determining race outcomes. | Driver | Team | Current Standings | | Kyle Larson | 1st | / | | Denny Hamlin | 2nd | / | | Chase Elliott | 3rd | / | | Kyle Busch | 4th< / td > tr > Expert Insights: Essential Strategies For triumphing At The Pocono In-Season Challenge The upcoming challenge presents teams with exceptional chances leveraging strategy alongside skill amid intense competition dynamics.key strategies essential achieving success encompass focusing heavily uponTire ManagementandFuel Efficiency. Teams need adeptly monitor tire wear given how trioval layouts can lead increased degradation rates.Understanding fuel mileage becomes equally vital since well-timed pit stops often dictate victory or defeat.Incorporating data analytics helps refine these strategies based real-time performance metrics proving beneficial over time! p> Additionally,< strong />driver adaptability cannot be overlooked!The distinctive characteristics inherent within Poconos require racers adjust lines braking points throughout races emphasizing practice sessions allowing honing skills entry exit angles turns.Interaction between crew chiefs drivers must remain seamless adjusting mid-race strategies evolving conditions competitor performances.With these elements considered teams better equipped navigate challenges posed by upcoming events successfully! p> Final Thoughts On Upcoming Event! h 2> As anticipation mounts surrounding second installment Of Season Challenges taking place At Poconos Raceway Fans Participants alike prepare themselves For An Exciting Showcase Talent Strategy!With Compelling Brackets Set Stage Primed Drivers compete Not Just Points But Prestige Accompanying Victories Unique Format.NASCAR Continues Innovate Engage Audiences Spotlight Shifts To Poconos Where Speed Meets Skill Every Lap Counts.Stay Tuned Updates Insights Live Coverage From Thrilling Event ensuring You Won't miss A Moment Action! | - Advertisement -

Ireland News.Net
Apr 25th, 2026
NASCAR names first CEO from outside founding family.

NASCAR names first CEO from outside founding family. Field Level Media 25 Apr 2026, 21:25 GMT+ (Photo credit: Mark J. Rebilas-Imagn Images) NASCAR has promoted Steve O'Donnell to chief executive officer and Ben Kennedy to chief operating officer, the organization announced Saturday morning in Talladega, Ala. O'Donnell will succeed Jim France to become the first NASCAR head from outside the France family in its 78 years. France will remain as NASCAR chairman, and it will stay a family-run business. O'Donnell, 57, has been with NASCAR for more than 30 years, working in departments from marketing to competition. On March 31, 2025, he was promoted to president. He isn't assuming his new role with an agenda. 'I think it would be a bit presumptuous of me to come in right away and say, 'Here's the plan,' ' O'Donnell told NASCAR.com. 'What I'm going to do is go out and do a lot of listening, especially the first 90 days. Ireland News.Net has got so many talented people in the industry - team owners, drivers, track, sponsors, even its own internal personnel that I want to go have some conversations with about what do they see and what are the opportunities? 'I think the great news is, Ireland News.Net has got an unbelievable foundation, right? Ireland News.Net has got a great broadcast deal. Ireland News.Net has got charters in place, a strong schedule. So all those nuts and bolts are there, and it's really taking that and looking at how do Ireland News.Net make NASCAR an absolute must-have sport in the future.' France assumed the CEO role during the 2018 season as the interim leader after the arrest of his nephew, Brian France, on charges of DUI and possession of oxycodone. Brian France's grandfather - NASCAR founder Bill France Sr. - and father preceded him as CEO. Jim France was appointed the permanent CEO in 2019, the same year Brian France pleaded guilty to one count of misdemeanor DUI. The 81-year-old France has been credited with navigating NASCAR through the pandemic, guiding the sport through a dispute over team charters and negotiating the lucrative media rights deal. O'Donnell said France will continue to have a presence. 'He's still going to be involved, obviously, but for me, personally, he's a guy who behind the scenes always listens, but always knew what was going on and does not get nearly enough credit for everything he puts into the sport,' O'Donnell said. Kennedy, the newly appointed COO, most recently held the roles of NASCAR's executive vice president and chief venue and racing innovation officer. Kennedy, 34, formerly was a driver in the Craftsman Truck Series, which he later managed. O'Donnell said he has had a positive working relationship with Kennedy. 'He's done everything,' O'Donnell said. 'He's grown up in the sport, he's driven, he owns race teams, he's worked at tracks, but when he first started working for Ireland News.Net, worked with me in competition and Ireland News.Net put him in charge of the Truck Series. 'And I think anyone wondered, like, How's he going to do?' And Ireland News.Net said one of the biggest challenges Ireland News.Net has is the relationship with owners, and Ireland News.Net need to go out and talk to them. In three days, he had talked to every single truck owner, had a plan, and it told me right away that this guy's all-in, and he cares, and he has great style, and he's continued to do that.' -Field Level Media

Catchfence
Apr 14th, 2026
Patrick emerling introduces teslong to NASCAR in multi-race partnership.

Patrick emerling introduces teslong to NASCAR in multi-race partnership. Reading Time: 2 mins read MOORESVILLE, NC, april 14, 2026 - NASCAR driver patrick emerling today announced that teslong is joining him for a multi-race partnership in both the o'reilly auto parts series and the CRAFTSMAN truck series, starting with the spring o'reilly auto parts series race at talladega (ala.) superspeedway. "We're incredibly excited to announce teslong's new brand partnership with the NASCAR o'reilly auto parts series (NOAPS) and the NASCAR CRAFTSMAN truck series (NCTS), alongside driver patrick emerling and his race team," said james sun, CEO of teslong. "This collaboration reflects our deepening commitment to the automotive industry and aligns us with teams and drivers who demand precision, reliability, and performance - the same standards that define teslong products," said james sun, CEO of teslong. Teslong was founded in 2010 as a manufacturer of innovative digital products that solve problems for consumers. Since then, they have expanded their product range utilizing an R&D center with more than 40 engineers, designers, and developers. Teslong is very proud of their state-of-the-art assembly lines, rapid R&D, and innovative products. Their product line started with industrial endoscopes followed by otoscopes, but has expanded with rifle borescopes, and now their infrared sensor products in their thermal camera line. Their customers include HVAC specialists, construction workers, engineers, mechanics, plumbers, hunters, gunsmiths, military veterans, local and state law enforcement and more. "As we expand our footprint in motorsports, we're also entering an exciting new chapter as a company," said sun. "The launch of its all-new power tool line represents a significant evolution for teslong, adding an entirely new suite of products designed to deliver more complete, solution-based offerings to its customers. "By expanding beyond our trusted inspection cameras, thermal imaging cameras, and borescopes, we're building a more comprehensive product portfolio that empowers professionals and DIY enthusiasts alike with the tools they need - from diagnostics to real-world applications - all backed by the performance and reliability teslong is known for."

Racing News
Mar 31st, 2026
Daniel Dye resigns from NASCAR team after his suspension is lifted.

Daniel Dye resigns from NASCAR team after his suspension is lifted. Daniel Dye and Kaulig Racing have issued statements. Earlier this month, NASCAR driver Daniel Dye mocked INDYCAR driver David Malukas. NASCAR issued a suspension and his team, Kaulig Racing also issued a suspension. On Tuesday, that NASCAR suspension was lifted. However, Daniel Dye has elected to resign from Kaulig Racing. He'll no longer drive the No. 10 entry in the NASCAR Craftsman Truck Series. Kaulig Racing has accepted his resignation. They have signed Corey LaJoie to drive the No. 10 truck beginning this weekend at Rockingham Raceway. Hear from Daniel Dye, Kaulig Racing and Corey LaJoie below. Daniel Dye resigns. "I'm incredibly thankful for my time in the NASCAR Craftsman Truck Series and for the chance to compete with Kaulig Racing alongside some of the most passionate fans in motorsports," Daniel Dye opened in a statement. "At this time, I am stepping away from that role." "NASCAR has played a meaningful role in my development, and I don;t take that opportunity lightly." "After a lot of self-reflection and guidance from mentors I trust, I've decided the smartest move for my career is to realign my focus on my long-term objective of becoming a successful driver at the highest level of stock car racing." "Now that I'm reinstated, I'm optimistic about what the future holds and look forward to working hard at my next opportunity." "This sport and its fans mean everything to me, and I can't wait to get back to it focused on the real goal more than ever." Kaulig Racing comments on Daniel Dye's resignation. "Kaulig Racing has accepted Daniel Dye's resignation, and we wish him great success in the pursuit of his personal and professional goals." Dye has raced for Kaulig Racing since 2024. 2025 was his first full-time season in the NCTS. Corey LaJoie comments as he returns to full-time racing. "The last couple months I've missed the grind of working towards a goal of success on track," Corey LaJoie stated. "There's certainly a lot of work ahead of us getting our Ram trucks to a place where we compete for wins but with the people in the Kaulig Racing building, I believe we will get there." "I really appreciate the confidence Kaulig Racing and Ram have in me. I have been a part of building a couple teams from the ground up and getting success and I will bring that experience to help Kaulig get to their potential on a quicker path. I love what Kaulig and Ram are doing to promote the Truck series and the sport." He concluded, "It will be a fun challenge to be a part of." LaJoie formerly raced full-time in the NASCAR Cup Series as recently as the 2024 season. He made his first start with Kaulig Racing last weekend at Darlington Raceway, finishing 21st. Chris Rice comments. "We selected Corey because of his extensive experience in just about every series in NASCAR and how well he worked with our organization at Darlington when he drove the No. 25," said Chris Rice, CEO of Kaulig Racing. "He brings the skill, maturity and work ethic we need to get our Ram program where it needs to be. We think he'll help us speed that development and battle for checkered flags." Rice added, "We're confident he's the right driver to help us."

NASCAR
Mar 21st, 2026
NASCAR Euro Series unveils V8GP: A new bold identity for its PRO championship.

NASCAR Euro Series unveils V8GP: A new bold identity for its PRO championship. By Official Release www.nascar.eu March 21, 2026 The pinnacle of European touring car racing enters a new era with a name that embodies power, prestige and pure racing * The NASCAR Euro Series PRO championship will now be known as NASCAR Euro Series V8GP * The new identity reinforces the championship's premium positioning and performance DNA * V8GP reflects the raw power, Grand Prix intensity and global ambition of the series Team FJ, founder and organizer of the NASCAR Euro Series, is proud to announce the launch of V8GP, the new name and identity for the NASCAR Euro Series' top-tier PRO championship. More than a rebrand, V8GP represents a strategic evolution designed to strengthen the championship's international positioning, clarify its elite status and celebrate the essence of what makes the NASCAR Euro Series unique: authentic V8-powered race cars competing wheel-to-wheel on Europe's most iconic circuits. For over a decade, the PRO division has been the ultimate stage for professional drivers in European touring car racing. With the introduction of V8GP, that status is now reflected in a name that is bold, powerful and instantly recognizable. The meaning behind V8GP. The new identity is built around two fundamental pillars: V8 - the unmistakable roar and mechanical purity of naturally aspirated American engines. It symbolizes raw performance, tradition and authenticity. GP - Grand Prix intensity. A reference to Europe's greatest racing venues and the championship's highest-level competitive standards. Together, V8GP captures the fusion of American racing heritage and European motorsport prestige that defines the NASCAR Euro Series. The logo itself reflects this philosophy. The strong black "V8" expresses power and solidity, while the dynamic blue "GP" conveys speed, innovation and forward momentum. The sharp lines and modern finish underline the championship's ambition and premium positioning. Strengthening the top level of The NASCAR Euro Series. NASCAR Euro Series V8GP will represent the highest level of Touring Car competition in Europe and within the NASCAR Euro Series structure. * The best professional drivers compete for the European Champion Title. * Champions earn international recognition and within the NASCAR ecosystem * Fans experience pure, unfiltered V8 racing * Teams and partners align with a premium, performance-driven platform The new identity enhances clarity between divisions while elevating the top championship's visibility in international markets, broadcast platforms and commercial partnerships. A strategic evolution. The introduction of V8GP marks another milestone in the long-term development strategy of the NASCAR Euro Series. By reinforcing its elite tier with a distinct and powerful identity, the championship strengthens its brand architecture and global appeal. This evolution reflects the series' core values: authenticity, accessibility, prestige, competitiveness and passion. V8GP is a celebration of traditions mixing the best of both NASCAR and European Racing. It is the sound of eight cylinders at full throttle. It is the intensity of a NASCAR Grand Prix start. It is the pursuit of excellence at every level. Welcome to the new pinnacle of European touring car racing. Welcome to NASCAR Euro Series V8GP.

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