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About Liftoff
Industries
Consumer Software
Education
Company Size
501-1,000
Company Stage
Series A
Total Funding
$6.6M
Headquarters
Redwood City, California
Founded
2012
Overview
Liftoff.io focuses on improving the mobile marketing industry by creating a platform for app marketers and developers. It provides resources, networking opportunities, and insights to help these professionals enhance their marketing strategies and boost user engagement. Liftoff.io operates by building a community of experts who share their knowledge, promoting collaboration and innovation in mobile marketing. The company earns revenue through events, workshops, and premium memberships that grant access to exclusive content and networking. Additionally, Liftoff.io partners with industry leaders to organize events and webinars, adding further value to its offerings.
Simplify's Take
What believers are saying
- Liftoff's Cortex platform enhances mobile advertising with advanced machine learning capabilities.
- The rise of AI-driven personalization offers Liftoff opportunities for targeted marketing solutions.
- Hybrid events allow Liftoff to engage its community and expand its reach effectively.
What critics are saying
- Reliance on casual games for midcore installations may risk effectiveness if trends shift.
- Variance in video ad pricing between platforms could challenge budget allocations for clients.
- Cortex platform adoption may face challenges if competitors offer superior machine learning solutions.
What makes Liftoff unique
- Liftoff fosters a community-driven approach, enhancing collaboration among app marketers and developers.
- The company offers premium memberships with exclusive content and networking opportunities.
- Liftoff collaborates with industry leaders to host events and webinars, boosting its value proposition.
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Funding
Total Funding
$6.6M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Company Equity
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 0%Stay InformedGet Industry News In Your Inbox…Sign Up Today. Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus is on Saikala Sultanova, Co-founder of the UA Society.If there’s anyone who embodies the art of navigating the mobile apps and games industry, it’s Saikala Sultanova. Over the past decade, she has built a remarkable career with leading names like Ubisoft, Space Ape Games, and Miniclip, mastering user acquisition, data analytics, creative production, brand marketing, product marketing, and business operations. What sets Sultanova apart is not just her expertise in performance marketing but her genuine passion for it. This drive extends beyond her professional roles, as she dedicates her spare time to the UA Society, a non-profit she co-founded
Stay InformedGet Industry News In Your Inbox…Sign Up Today. Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus is on Kelly Kang, Senior Director of Ad Monetisation Partnerships at Pixel United. It might be tough to believe it now, but when Kelly Kang joined the mobile industry 14 years ago, she wasn’t involved in app monetisation. The Apple App Store had barely established itself, mobile games were on the back burner, and she focused on texting. Of course, it wasn’t long before the situation dramatically changed
Mobile growth acceleration platform Liftoff today announced the launch of a new machine learning platform - Cortex.
Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus is on Miaomiao Li, Performance Marketing Manager at Rovio.There’s no ignoring the mammoth collection of Pokémon merchandise and other video game memorabilia showcased throughout Miaomiao Li’s home: this is clearly someone who spends considerable time exploring virtual worlds on multiple platforms. It’s hardly surprising Li feels perfectly at home as a Performance Marketing Manager at Rovio, creator of the Angry Birds franchise, where she’s been nested for three years.Despite this, Li still feels new to the gaming industry. Much of her professional career has been in accounting, which she studied at the Hubei University of Economics. A gamer at heart, Li soon realised that a future in auditing and economics wasn’t for her. She pursued a master’s degree in marketing, which eventually landed her at Rovio as a Trainee.From mobile marketing trainee to Angry Birds expertMoving from accounting to Angry Birds was quite challenging
SearchSearching for your content. News in FocusBusiness MoneyScience TechLifestyle HealthPolicy Public InterestPeople CultureREDWOOD CITY, Kalifornien, 24. April 2024 /PRNewswire/ -- Liftoff, die führende Plattform zur Beschleunigung des mobilen Wachstums, stellt heute ihren 2024 Casual Gaming Apps Report vor. Der Bericht, der auf Daten von 355 Milliarden Werbeeinblendungen, 36 Milliarden Klicks und 90 Millionen Installationen zwischen dem 1. Januar 2023 und dem 1. Januar 2024 basiert, zeigt, dass Werbung in Gelegenheitsspielen die Mehrheit der Installationen für Midcore-Spiele ausmacht.Global VP, Accelerate at Liftoff (PRNewsfoto/Liftoff)
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About Liftoff
Industries
Consumer Software
Education
Company Size
501-1,000
Company Stage
Series A
Total Funding
$6.6M
Headquarters
Redwood City, California
Founded
2012
Liftoff is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today