Unilever has signed an agreement to acquire Grüns, a leading US-based green superfood supplement company. The British consumer goods giant said the deal marks another step in optimising its portfolio towards premium and high-growth categories, with increased focus on beauty, wellness and the American market. Founded in 2023, Grüns has become one of the largest brands in the US green supplement category, distributing products through retail and direct-to-consumer channels. Financial terms were not disclosed. The transaction is expected to close later this year, subject to regulatory approvals and customary closing conditions. Unilever operates approximately 400 brands globally, including Dove, Knorr and Hellmann's, reaching 3.4 billion consumers daily across more than 190 countries.

Unilever strikes deal to buy gummy supplements producer Gruns. Thursday, April 9, 2026 Unilever PLC on Thursday said it has struck a deal to acquire supplements company Gruns Nutrition Inc, as the consumer goods firm continues to pivot 'towards premium and high growth spaces'. Gruns provides nutrient support products in the form of gummies. It has offerings for adults and children. 'Founded in 2023 by Chad Janis, Gruns has a clear mission to make daily nutrient support an easy, enjoyable ritual. Janis launched the company after recognising that the supplement industry's biggest barrier wasn't awareness, but adherence. In a short time, Gruns has become one of the largest brands in the US Greens Supplement category, building a digitally native, culture-driven brand that resonates with consumers,' Unilever said. 'This marks another step in optimising Unilever's portfolio towards premium and high growth spaces, with a stronger focus on Beauty & Wellbeing and the US market.' Unilever did not announce terms of the deal. It said the acquisition is to close later this year, subject to regulatory approvals. Unilever shares fell 1.0% to 4,254.50 pence each in London on Thursday afternoon.

Upskilling for AI in FDI Companies: Case Studies. Monday, 06/04/2026 14:45:22 Upskilling for AI in FDI Companies are becoming a strategic focal point as major corporations such as Samsung, Intel, and Nestlé pioneer the transformation of Vietnam into a hub for training and practical technology application. Rather than viewing artificial intelligence merely as a tool, these organizations implement structured "upskilling" models to help employees shift their mindsets, thereby optimizing productivity and maintaining a global competitive edge. The following article delves into practical case studies and distills valuable implementation lessons, paving the correct path for any organization on the journey to build a culture of working alongside AI. 1. FDI Leaders: Pioneering the AI Skill Race in Vietnam In recent years, Foreign Direct Investment (FDI) corporations have emerged as the leading "living laboratories" for AI skills in Vietnam. They are not merely transferring technology but are also investing heavily in human capital to ensure employees can work effectively alongside AI. According to recent reports from PwC, the percentage of enterprises in the Asia-Pacific region integrating AI skills into their internal HR strategies is surging. In Vietnam, pioneers such as Samsung, Intel, Unilever, and Nestlé launched comprehensive AI upskilling roadmaps between 2023 and 2025. FDI enterprises view AI upskilling as a long-term strategic investment in their future workforce rather than a standard training expense. This approach helps them enhance productivity, retain talent, and increase competitiveness within the global value chain. 2. The 3-Stage AI Upskilling Deployment Model in FDI Enterprises FDI corporations typically apply a clear, scalable 3-stage model for deploying AI skills: | Stage | Key Actions | Achieved Objectives | | Awareness | Introductory AI workshops; real-world business applications. Employees view AI as a supportive tool, not a threat. | | Adoption | Implementing AI pilot projects within specific departments. Employees apply AI directly to tasks (Marketing, Supply Chain, HR, Production). | | Integration | Embedding AI into standard processes & performance reviews | AI becomes an indispensable part of the corporate culture. | "We don't teach our employees AI programming - we teach them to think with AI to solve daily practical problems." - HR Director of a South Korean manufacturing FDI group in Vietnam. 3. Real-world Case Studies: US Tech Giants and Major FDIs in Vietnam Case 1: A US Tech Enterprise (3,000 employees in Vietnam) This firm implemented the "AI for Everyone" program with remarkable results: | Phase | Program Description | Key Results | | Basic Training | 8 weeks of e-learning + hands-on workshops. 92% completion rate; 87% immediate workplace application. | | Advanced Training | Developing team-specific use cases (Marketing, HR, Data). 25% increase in Marketing productivity; 18% reduction in HR data entry errors. | Case 2: Intel and the National Innovation Center (NIC) Intel partnered with the National Innovation Center (NIC) and local authorities to deploy the "AI for All" program. This free online course aims to enhance awareness and basic AI skills for employees, students, and public officials alike. Case 3: Samsung Innovation Campus Samsung goes beyond internal training through the Samsung Innovation Campus, supporting the development of AI, IoT, and Big Data skills for thousands of students and employees. This contributes directly to Vietnam's goal of developing a workforce of 50,000 semiconductor and AI professionals. According to data compiled by HR1 Vietnam and 2025 industry reports, FDI enterprises with structured AI training programs record significantly higher employee satisfaction levels compared to those that have not yet implemented such initiatives. 4. Critical Success Factors for AI Skill Implementation in FDI Firms The following key factors have been instrumental in the success of FDI corporations: | Factor | Description | Lesson for Vietnamese Enterprises | | Leadership Buy-in | CEOs and Board members participate in training alongside staff. Build a culture where "AI starts at the top. | | Personalized Learning | Monitoring productivity metrics, behaviors, and KPIs post-training | Align AI upskilling with clear business objectives. | | Cross-functional Learning | Organizing knowledge-sharing sessions between different teams. Increase internal collaboration and drive innovation. | | Training ROI | Monitoring productivity metrics, behaviors, and KPIs post-training. Align AI upskilling with clear business objectives. | These factors ensure that AI skills in FDI enterprises move beyond mere training to create sustainable organizational transformation. 5. AI Culture Starts with People, Not Just Technology FDI corporations in Vietnam are clearly demonstrating that AI digital transformation cannot be separated from human transformation. They are not just looking for employees who "know how to use AI," but individuals with a continuous learning mindset, ready to experiment and turn AI into a trusted partner. Key Lesson for Vietnamese Businesses: Start with a learning mindset and awareness before investing in tools. Training AI skills helps employees move from fear to proactively harnessing the power of technology. When a "working with AI" culture is built from leadership down to the staff, Vietnamese enterprises will find it easier to integrate deeper into the global supply chain and compete sustainably in the digital age. Are you preparing to deploy AI skill training for your business? Start with the 3-stage model and leadership commitment - this is the key to success that FDIs have effectively applied in Vietnam. Create by: hr1vietnam Enterprise. Discover how Vietnamese businesses are applying AI in recruitment - from candidate search and screening to interviews and evaluation,... Discover how AI is reshaping workforce training strategies and why continuous learning has become a critical capability for modern... 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