BGB Group

BGB Group

Healthcare consultancy translating science into branding

Overview

BGB Group is a healthcare consultancy that turns scientific advances into strategic brand stories. It offers medical communications, market access, and payer strategy services to pharmaceutical, biotech, and medical device clients. The company works by applying a blend of clinical, academic, and industry expertise to translate research findings into clear messaging and practical market strategies, delivered through project-based engagements. Unlike firms that focus on a single discipline, BGB Group combines scientific depth with creative storytelling to deliver real-world impact for clients, including streamlined access to payers and clearer communication of value. Its goal is to help clients translate transformative science into tangible outcomes, accelerating adoption, reimbursement, and patient access through targeted communications and market strategies.

About BGB Group

Simplify's Rating
Why BGB Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Healthcare

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2014

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Simplify's Take

What believers are saying

  • Hayden acquisition meets rising demand for value-based gene therapy reimbursements.
  • Chris Palmer's AI tools accelerate personalized patient engagement content.
  • Scrum50 partnership expands consumer-centric marketing for rare diseases.

What critics are saying

  • TPG forces overpayment in Kx integration, diluting margins within 12 months.
  • Hayden and Kx overlaps cause client retention drops in 18 months.
  • David Coman's strategy shift alienates core pharma clients by 2028.

What makes BGB Group unique

  • BGB Group blends scientific acumen with creative innovation in medical communications.
  • Superior medical team integrates clinical, academic, and industry expertise.
  • Acquired Hayden and Kx Advisors to lead integrated market access strategies.

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Benefits

Hybrid Work Options

Professional Development Budget

Company News

GlobeNewswire
Jan 7th, 2026
BGB Group acquires Hayden Consulting Group to expand market access expertise

BGB Group, a commercial solutions company for biopharmaceutical firms, has acquired Hayden Consulting Group, a market access and patient services consultancy. Financial terms were not disclosed. Hayden specialises in resolving complex payer, reimbursement and affordability challenges for global pharmaceutical brands. The acquisition combines Hayden's market access expertise with BGB's strategic advisory services, which span commercial due diligence, new product planning and go-to-market strategies. Hayden will continue to be led by co-founders Jamie Sidore and David MacDougall, becoming part of BGB's strategic advisory practice headed by Hilary Gentile. The combined entity aims to provide clients with integrated solutions across the full brand lifecycle, from early planning through commercialisation.

CityBiz
Nov 19th, 2024
BGB Group Appoints David Coman as Chief Executive Officer

BGB Group appoints David Coman as Chief Executive Officer.

Haymarket Media
Jun 21st, 2024
BGB Group's new creative chief Chris Palmer on AI's growth potential

BGB Group recently hired Chris Palmer as its new chief creative officer, who joined from Havas Life New York.

O'Dwyer's
Feb 28th, 2024
On the Move: APCO's Camarco Unit Names Cohen Tech Leader

Kuzel comes to imre from BGB Group, where she was EVP data, analytics and customer experience.

Business Wire
Feb 1st, 2024
Bgb Group Announces Partnership With Scrum50 To Deliver High-Impact, Consumer-Centric Creative To Healthcare Clients

NEW YORK--(BUSINESS WIRE)--BGB Group (BGB), an award-winning healthcare commercialization and communications company headquartered in New York City with offices in Washington DC, Boston, and London, today announced a strategic partnership with Scrum50 (S50), a dynamic, agile-first creative agency based in South Norwalk, CT. This collaboration marks a transformative alliance, the next phase of BGB’s expertise enhancement aimed at remaining ahead of biopharma’s biggest challenges. The teams are set to redefine creativity and impact in the healthcare sector. S50 will continue to operate independently across all industry sectors. “We are excited to formalize our partnership with S50,” noted Greg Passaretti, Founding Partner of BGB Group. “We’ve been working together for nearly a year, and we realized that there’s much more that we can accomplish for a marketplace in need of broader creative and engagement solutions.”

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