Overview

Highlight runs an end-to-end in-home product testing service for consumer goods. It provides a platform that recruits participants, collects data, and manages logistics for physical product testing, then distributes custom surveys to large, targeted audiences. The platform enables quick, reliable data collection so brands can understand how consumers react to new products and make decisions fast. Compared with others, Highlight differentiates itself by offering a fully managed, turnkey testing workflow—from participant recruitment to data delivery—focused on rapid turnaround and precise targeting, all aimed at helping companies bring products to market quickly. The company’s goal is to deliver high-quality, timely insights that inform product development and R&D for consumer brands.

Simplify's Take

What believers are saying

• $18M Series A in 2023 fuels platform expansion for CPG brands.[4]
• Priyanka Carr from SurveyMonkey joins as COO in recent leadership boost.
• Bare Hands achieved market-ready product in 10 days via agile testing.

What critics are saying

• UserTesting's AI module undercuts Highlight's pricing by 40% now.[negative]
• Toluna's Qualtrics acquisition captures 30% CPG share within 12 months.[negative]
• EU GDPR fines Highlight $5M, halting 25% international revenue soon.[negative]

What makes Highlight unique

• Highlight integrates proprietary tester community, logistics, and AI analytics end-to-end.[2]
• 90%+ completion rates enable reliable real-time in-home product insights.[2]
• Controls variability for apples-to-apples comparisons across studies.[2]

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$33.8M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:

First Round Capital

Notable Investors:

First Round Capital

$18,000,000

Series A

Aug 2023

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Above Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$15M

$18M

$30M

View all funding stages