About

Highlight specializes in in-home product testing, providing a platform that manages participant recruitment, data collection, and logistics for businesses in the consumer goods sector. The platform allows companies to deploy custom questionnaires and surveys to targeted audiences, enabling them to quickly gather insights into consumer preferences. Highlight differentiates itself by offering fast and reliable data, which helps companies make informed decisions about product development. The goal of Highlight is to streamline the product testing process, making it easier for businesses to innovate and bring new products to market efficiently.

Simplify's Take

What believers are saying

• Highlight raised $18M in Series A funding, boosting its growth potential.
• Increased demand for remote testing aligns with Highlight's in-home testing solutions.
• Advancements in AI can enhance Highlight's data analysis and predictive analytics capabilities.

What critics are saying

• Competition from established firms expanding in-home testing could threaten Highlight's market share.
• Consumer privacy concerns and regulatory changes may impact Highlight's data collection processes.
• Economic downturns could reduce market research budgets, affecting Highlight's revenue.

What makes Highlight unique

• Highlight offers a comprehensive in-home product testing platform for consumer goods companies.
• The platform automates participant recruitment, data collection, and logistics management efficiently.
• Highlight's quick turnaround and precise targeting capabilities set it apart in market research.

Help us improve and share your feedback! Did you find this helpful?

YesNo