Overview

Highlight specializes in in-home product testing, providing a platform that manages participant recruitment, data collection, and logistics for businesses in the consumer goods sector. The service allows companies to deploy custom questionnaires and surveys to targeted audiences, helping them quickly gather insights into consumer preferences. Highlight's platform is designed for efficiency, delivering fast and reliable data that aids companies in making informed decisions about product development. Unlike competitors, Highlight focuses on streamlining the entire testing process, ensuring quick turnaround times and precise targeting. The goal is to enhance the product testing experience, enabling businesses to innovate and bring new products to market effectively.

Simplify's Take

What believers are saying

• Highlight raised $18M in Series A funding, boosting its growth potential.
• Increased demand for remote testing aligns with Highlight's in-home testing solutions.
• Advancements in AI can enhance Highlight's data analysis and predictive analytics capabilities.

What critics are saying

• Competition from established firms expanding in-home testing could threaten Highlight's market share.
• Consumer privacy concerns and regulatory changes may impact Highlight's data collection processes.
• Economic downturns could reduce market research budgets, affecting Highlight's revenue.

What makes Highlight unique

• Highlight offers a comprehensive in-home product testing platform for consumer goods companies.
• The platform automates participant recruitment, data collection, and logistics management efficiently.
• Highlight's quick turnaround and precise targeting capabilities set it apart in market research.

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Funding

Total Funding

$33.8M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:

First Round Capital

Notable Investors:

First Round Capital

$18,000,000

Series A

Aug 2023

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Above Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$15M

$18M

$30M

View all funding stages