Playbook

Playbook

Mentorship and wellness platform for enterprises

Overview

Playbook provides corporate customers with a platform for personalized mentorship and wellness programs. It connects employees with experienced mentors and wellness coaches who guide leadership, strategic thinking, and mental health. The service runs on a subscription model, where companies pay for access to mentorship sessions, coaching, and wellness resources for their teams through an online platform. How it works: after subscribing, employees are matched with mentors and coaches, can schedule sessions, and access ongoing resources to support development and well-being. How it differs from competitors: it combines professional development and wellbeing support in one subscription, offering tailored mentorship along with mental health guidance rather than focusing on training alone. Goal: help companies boost their workforce skills, productivity, and overall well-being.

About Playbook

Simplify's Rating
Why Playbook is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Enterprise Software

Education

Healthcare

Company Size

51-200

Company Stage

Seed

Total Funding

$700K

Headquarters

Riyadh, Saudi Arabia

Founded

2021

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Simplify's Take

What believers are saying

  • June 2025 FinBursa partnership opens private-market investing and fundraising channels for members.
  • February 2025 Tawaref partnership targets 100+ women entrepreneurs across MENA with resources.
  • 2026 engineering hiring for subscriptions and mobile product work signals active monetization investment.

What critics are saying

  • Playbook's 2026 job posts call it a fitness, health, and wellness creator platform.
  • That identity shift signals weak product-market fit and confused positioning by late 2026.
  • LinkedIn, Tawaref, and FinBursa can replace community, mentorship, and deal access quickly.

What makes Playbook unique

  • Playbook unites women leaders, mentorship, content, and investor access across 100+ countries.
  • The 2024 Queen Mode acquisition added 4,000 women across 200 cities and 53 countries.
  • Playbook's community-driven model blends networking, coaching, and capital pathways, not generic training.

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Funding

Total Funding

$700k

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Remote Work Options

Flexible Work Hours

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
StartUp Bahrain
Jun 17th, 2025
Strategic partnership between Playbook and FinBursa targets investment gaps for Women in the GCC region and beyond

Playbook, the global learning and networking platform advancing the careers of women executives, has entered a strategic partnership with FinBursa, a global digital investment and fundraising platform focused on connecting capital seekers with qualified and sophisticated investors across private markets.

StartUp Bahrain
Aug 28th, 2024
Boursa Kuwait and Playbook host event to empower women in finance

Boursa Kuwait Board member, Mrs. Dalal Jafaar Behbehani, expressed her enthusiasm for this initiative, saying, "Boursa Kuwait is proud to partner with Playbook, sponsoring and hosting the 'Women & Prosperity' initiative and reinforcing our commitment to gender diversity and inclusion in capital markets and the private sector.

StartUp Bahrain
May 5th, 2024
Playbook empowers women globally with acquisition of NFT platform, Queen Mode

Playbook has announced its acquisition of Queen Mode, a prominent NFT community for female entrepreneurs and executives based in the UAE.

EntArabi
Apr 30th, 2024
Playbook Acquires Coin Mode, Expands Globally

Playbook, a leader in educational technology focused on leadership transformation and diversity enhancement, has acquired Coin Mode, a prominent community supporting female entrepreneurs and executives in the UAE. This merger aims to unify efforts and empower women globally by providing enhanced learning and networking opportunities. Coin Mode, founded by Ghazlan Quneiz and Hajar Ouhsine, offers a unique NFT community in the MENA region, focusing on women's prosperity through educational events and discussions. The acquisition will expand Playbook's resources, including over 6000 minutes of training content, to Coin Mode's members, now spanning over 4000 women in 200 cities across 53 countries and 26 industries.

Biz Bahrain
Oct 5th, 2023
The Family Office Partners with PLAYBOOK to Promote Financial Independence and Education for Women

The Family Office partners with PLAYBOOK to promote financial independence and education for women.

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