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About LiveRamp
Industries
Data & Analytics
Consumer Software
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
Overview
LiveRamp provides an identity platform that helps brands and their partners connect people, data, and devices across digital and physical environments. This platform is essential for people-based marketing, allowing businesses to target their marketing efforts more accurately. LiveRamp serves a variety of clients, including large brands and advertising agencies, enabling them to understand their customers better and deliver personalized marketing messages. The platform emphasizes the safe and responsible use of consumer data, which is crucial in today's privacy-focused landscape. LiveRamp operates on a subscription-based model, where clients pay for access to features like data onboarding, identity resolution, and data connectivity. These services help unify fragmented data from various sources, making it easier for clients to analyze and utilize for marketing. The company's goal is to enhance the effectiveness of marketing through better data use while ensuring privacy and security.
Simplify's Take
What believers are saying
- Growing demand for cross-media intelligence solutions boosts LiveRamp's market potential.
- Partnership with Mohegan opens new revenue streams in hospitality and entertainment sectors.
- Rise of AI decisioning in marketing aligns with LiveRamp's data-driven strategies.
What critics are saying
- Increased competition from Hightouch threatens LiveRamp's market share.
- InfoSum's guerrilla marketing campaign could harm LiveRamp's brand image.
- Recent layoffs may affect employee morale and service delivery.
What makes LiveRamp unique
- LiveRamp offers a fully interoperable infrastructure for end-to-end addressability.
- The platform ensures safe and responsible use of consumer data.
- LiveRamp's identity platform connects people, data, and devices across digital and physical worlds.
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Funding
Total Funding
$326M
Above
Industry Average
Funded Over
3 Rounds
Founders FundBenefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Remote Work Options
Unlimited Paid Time Off
Paid Holidays
Paid Parental Leave
Employee Stock Purchase Plan
Wellness Program
Company News
Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday.
Radio and digital audio business SiriusXM named executive Scott Walker as its new chief advertising revenue officer this week, where he will replace John Trimble, who is retiring after 16 years with the company.
That's the idea behind InfoSum's guerrilla marketing campaign, which launched this week to coincide with LiveRamp's annual RampUp conference, held this year at the Marriott Marquis in San Francisco.
In San Francisco, data collaboration platform LiveRamp has announced the launch of Cross-Media Intelligence, which promises to improve marketers' measurement and optimization of ad campaigns across devices and locations.
In terms of ad tech competition, Hightouch faces competitors like LiveRamp.
LiveRamp is Hiring for 26 Jobs on Simplify!
Find jobs on Simplify and start your career today
About LiveRamp
Industries
Data & Analytics
Consumer Software
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
LiveRamp is Hiring for 26 Jobs on Simplify!
Find jobs on Simplify and start your career today