Comscore

Comscore

Media measurement and analytics platform

Overview

Comscore provides media measurement and analytics across digital, linear TV, OTT, and theatrical viewership. It helps advertisers, media companies, and content creators access accurate audience data and performance insights through subscriptions and customized analytics. The service uses data science to aggregate and analyze cross‑platform viewership, delivering dashboards, reports, and targets that inform planning, buying, and evaluating media strategies. Compared with competitors, Comscore acts as an independent third‑party source with broad, cross‑platform coverage and tailored analytics, emphasizing reliability and thorough data. The company aims to help clients optimize their marketing and advertising efforts by providing precise, actionable audience insights.

About Comscore

Simplify's Rating
Why Comscore is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

IPO

Headquarters

Reston, Virginia

Founded

1999

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Simplify's Take

What believers are saying

  • Amazon DSP integration of Proximic segments reduces activation friction and improves speed-to-market for advertisers.
  • Sale of box office tracking business for $70M eliminated $39M debt, strengthening Comscore's balance sheet significantly.
  • Audience data integration into ITN's NXTv Hub enables over 800 lifestyle segments for programmatic local TV campaigns.

What critics are saying

  • Amazon's internal audience data and Google Privacy Sandbox threaten ID-free predictive segments by reducing third-party tool reliance.
  • Loss of COO and Chief Data Officer creates leadership instability risking degradation of core data analytics capabilities.
  • Sale of box office tracking business narrows Comscore's cross-platform measurement footprint, weakening unique theatrical viewership value.

What makes Comscore unique

  • Comscore offers Proximic ID-free Predictive Audience segments enabling privacy-forward targeting across CTV, web, and mobile.
  • Comscore provides unmatched cross-platform data footprint combining digital, linear TV, and OTT viewership intelligence.
  • Comscore serves as the industry's emerging third-party source for reliable and comprehensive cross-platform audience measurement.

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Funding

Total Funding

$417.6M

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Africa Finance Today
Jun 8th, 2026
The Creators List launched to help brands connect with top creators in Cannes.

The Creators List launched to help brands connect with top creators in Cannes. The curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Stats gives brands, agencies, and media a centralized resource for meeting creators on the Croisette during the festival. RESTON, Va., June 08, 2026 (GLOBE NEWSWIRE) - Tubefilter, Comscore, Whaler Group and Gospel Stats today announced the launch of The Creators List, an independent, curated directory of more than 200 of the world's top creators expected to attend the Cannes Lions festival later this month. The Creators List features a selection of creators across entertainment, lifestyle, sports, culture, business and digital media. Developed as a practical resource for brands, agencies, platforms and media, it's designed to help the industry better understand which creators will be on the ground in Cannes, how they are building audiences, and how brands can connect with them during one of the advertising industry's top global gatherings. The launch comes as the creator economy's role in today's media mix is supported by modern measurement and audience intelligence from Comscore to help buyers evaluate their investments alongside traditional advertising spends. Comscore will also partner with Tubefilter for a Creator TV Roundtable in Cannes on June 23 to move the discussion beyond attention to how brands can make informed decisions about where to place their time, attention and budgets with highly engaged creator communities that show up consistently. "Cannes has become one of the most important opportunities for brands and creators to meet and The Creators List helps complete the connection," said Drew Baldwin, CEO at Tubefilter and Managing Partner at Gospel Stats. "The Creators List gives brands, agencies and media a curated view of the creators shaping the conversation at Cannes, and a more practical way to turn interest in the creator economy into real connections." "Creators are now a core part of how brands reach and engage audiences, but the industry is asking for more clarity, context and measurement around those partnerships," said Steve Bagdasarian, Chief Commercial Officer at Comscore. "The Creators List helps fast track those conversations and creates a foundation for smarter, more actionable collaboration." Neil Waller, Co-Founder & Co-CEO, Whalar Group said: "This list celebrates the individuals showing up at Cannes not just as attendees, but as business leaders, storytellers, and cultural architects. At Whalar Group, Creators are at the heart of everything we do, and we're proud to help spotlight the talent driving the future of our industry." The list will continue to be updated as Cannes approaches and as additional creators are confirmed. The Creators List is available at https://thecreatorslist.com/ About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement. About Tubefilter Tubefilter has been the voice of authority in the creator economy for nearly two decades. Since 2007, Africa Finance Today has held the industry accountable while championing creators, becoming an invaluable daily resource for established professionals, aspiring influencers, and everyone in between. www.tubefilter.com About Whalar Group: Whalar Group is a global Creator company on a mission to liberate the creative voice. Its proximity, understanding, and trust of Creators evolved into a first-of-its-kind Creator ecosystem that includes the leading independent Creator and social agency, a 360° Creator talent management company, a first-of-its-kind IRL campus for Creators and teams, an operating system for managing digital talent, a venture studio, a ground-breaking gaming studio, and an education and consultancy hub. With a team of 400+ people around the world, Africa Finance Today bring brands and businesses into value-driven, Creator-led communities. Whalar Group melds entrepreneurship, technology, and creativity to unlock limitless possibilities. For more information, visit: www.whalargroup.com. About Gospel Stats Gospel Stats is the most comprehensive and trusted source for YouTube sponsorship intelligence. The platform leverages proprietary technology to track tens of millions of creators and billions of videos to uncover brand deals and reveal who's spending, where, and with what impact. Africa Finance Today empower agencies to make sharper decisions, brands to outmaneuver the competition, and the entire ecosystem to thrive through unmatched transparency and insight. www.gospelstats.com Media Contact: Marie Scoutas Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Africa Finance Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Comscore, Inc.
May 28th, 2026
Comscore announces appointment of Matt McLaughlin as Chief Executive Officer.

Comscore announces appointment of Matt McLaughlin as Chief Executive Officer. Jon Carpenter to remain as Senior Advisor to the Board and CEO Global business leader Stuart Frankel to join the Board Investor call to be held on June 10, 2026 RESTON, Va., May 28, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the appointment of Matt McLaughlin as Chief Executive Officer of the company, effective immediately. Jon Carpenter will transition from his role as CEO and will continue to support the company as a senior advisor to the Board of Directors and CEO until October 2026. In connection with the leadership transition, industry leader Stuart Frankel will join the company's Board of Directors, filling the seat previously held by Mr. Carpenter. Mr. McLaughlin brings extensive leadership experience across the digital advertising and measurement space, with a strong track record of driving growth and operational excellence. He previously served as Chief Operating Officer of DoubleVerify, where he directed that company's product, engineering and sales operations and managed over half of its employees. Mr. McLaughlin currently serves on Comscore's Board of Directors and is also a significant common stockholder of the company, giving him deep familiarity with the business, its strategy and its long-term opportunities. "Matt brings a unique combination of strategic insight, operational leadership and deep expertise in the digital advertising and measurement ecosystem," said David Kline, Chairman of the Board of Comscore. "Through his Board service and longstanding investment in the company, he already has a strong understanding of the business, our mission and the opportunities ahead. We are excited to welcome him into this leadership role as we move into our next phase of growth." During his tenure as CEO (and previously as CFO) of Comscore, Mr. Carpenter played a critical role in reshaping and strengthening the company. He led efforts to streamline Comscore's capital structure and operations, strengthen the balance sheet and simplify the business - culminating in the divestiture of Comscore Movies and the elimination of $40 million in senior debt on May 27, 2026. "Jon's impact on this company has been invaluable," said Mr. Kline. "He helped drive significant operational, financial and strategic progress across the organization, while also bringing people together around a common purpose. We are deeply grateful for his leadership and dedication to Comscore's success, and we are pleased that he will continue supporting the company during this transition." Mr. McLaughlin added, "I am honored to step into the role of CEO at such an important time for Comscore. Jon has helped build a foundation for the business, and I look forward to working with the team to drive meaningful growth and execute on our strategic priorities." Comscore further announced the appointment of Stuart Frankel to its Board of Directors. Mr. Frankel brings extensive operating and leadership experience in advertising technology, data analytics and Artificial Intelligence. He is currently a Managing Director of 10X CEO, an advisory and coaching firm for CEOs of high-growth venture and PE-backed technology companies. Earlier in his career, Mr. Frankel was the CEO and co-founder of Narrative Science, a generative AI company acquired by Salesforce in 2021, and was a member of the senior leadership team at DoubleClick, an advertising technology company acquired by Google. "We are very pleased to welcome Stuart to Comscore," said Mr. McLaughlin. "His deep expertise in ad tech and Artificial Intelligence, combined with his experience helping technology companies scale and execute, will provide valuable perspective as we continue to advance our strategy and grow the business." Investor Conference Call Information Comscore will host a conference call at 5:00 p.m. ET on Wednesday, June 10, 2026, during which Mr. McLaughlin and other members of management will discuss the company's strategic priorities, plans for the business, and outlook for the remainder of 2026. The call will take place by live audio webcast, which will be accessible at https://ir.comscore.com/news-events/events-presentations together with any supplemental information. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance to avoid delays. Following the conference call, a replay will be available via webcast at https://ir.comscore.com/news-events/events-presentations. About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, Comscore's expectations, forecasts, plans and opinions regarding the contributions of Mr. McLaughlin, Mr. Carpenter and Mr. Frankel; future growth and business opportunities; the execution of Comscore's strategic priorities; management's outlook for 2026; and the timing and content of a planned investor call. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in the relevant individuals' plans; changes in Comscore's business and customer, partner and vendor relationships and contracts; external market conditions and competition; changes or declines in ad spending or other macroeconomic factors; evolving trade policies and privacy and regulatory standards; product adoption rates; changes or delays in the investor call planned for June 10, 2026; and Comscore's ability to achieve its expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to Comscore's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that the company makes from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov). Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not intend or undertake, and expressly disclaims, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events. Investors Jackie Marcus Alpha IR Group (617) 466-9257 [email protected] More about. Cross-Platform Campaign Results (CCR) allows you to access a holistic, de-duplicated view of campaigns - including impressions, reach, frequency and GRPs - across TV,...

NielsenIQ
Mar 31st, 2026
MRI-Simmons and NIQ join Proximic by Comscore's Data Partner Network to deliver scalable, privacy-centric audience solutions.

MRI-Simmons and NIQ join Proximic by Comscore's Data Partner Network to deliver scalable, privacy-centric audience solutions. 31 March 2026, 2 mins read Press releases. Collaboration enables marketers to harness trusted consumer insights from MRI-Simmons and NIQ for privacy-first contextual activation. NEW YORK - March 31, 2026 - MRI-Simmons, a joint venture majority-owned by NIQ, is a leading provider of consumer insights and advanced advertising solutions, and NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that they have joined Comscore's Data Partner Network, a new initiative that enables data providers to transform ID-based datasets into scalable, privacy-forward contextual audiences using Proximic's proprietary predictive technology. Proximic by Comscore launched the Data Partner Network to bring ID-free targeting to the media ecosystem - empowering advertisers to reach consumers at scale, publishers to unlock smarter monetization, and data providers to future-proof their business. MRI-Simmons and NIQ now join the Data Partner Network, collaborating with Proximic to inform contextual targeting segments using research-driven audience insights, which are made available through leading programmatic platforms. By providing contextual targeting solutions based on MRI-Simmons' comprehensive consumer research and NIQ's shopping insights and retail data, the two companies are serving the evolving needs of the marketplace by helping marketers find high-value audiences at scale while adhering to strict privacy standards. "The new Data Partner Network enables the use of MRI-Simmons and NIQ audience intelligence within privacy-forward contextual environments supported by programmatic platforms - helping advertisers apply our trusted insights more effectively," said Josh Pisano, General Manager of Global Media, NIQ and MRI-Simmons. "Our collaboration brings the power of our unique consumer insights together with Comscore's media consumption data, helping advertisers reach the consumers they want in support of advertising performance and ROI." "The future of advertising will be defined by marketers who embrace privacy-first and AI-enabled audience targeting innovations that deliver intelligence, scale, and performance without compromise. We're thrilled to welcome NIQ and MRI-Simmons to the Comscore Partner Network, strengthening our collective ability to help brands connect with the audiences that matter while upholding exceptional standards of consumer privacy," said Jessica Trainor, Head of Partnerships, Proximic by Comscore. About NIQ. NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View(TM)- helping brands and retailers understand what consumers buy, why they buy it, and what to do next. About MRI-Simmons. MRI-Simmons, a joint venture majority-owned by NIQ (NYSE: NIQ), is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI-Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight-driven audience development. Powered by address-based probabilistic sampling, MRI-Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity - resulting in the most accurate view of the American consumer.

Business Wire
Mar 31st, 2026
MRI-Simmons and NIQ join Comscore's Data Partner Network for privacy-first audience targeting

MRI-Simmons and NIQ have joined Comscore's Data Partner Network, an initiative enabling data providers to create privacy-focused contextual audiences using Proximic's predictive technology. The partnership allows ID-free targeting whilst maintaining audience reach and measurement capabilities. MRI-Simmons, a joint venture majority-owned by NIQ, will provide contextual targeting solutions based on comprehensive consumer research and shopping insights. The collaboration combines their audience intelligence with Comscore's media consumption data, available through programmatic platforms. The Data Partner Network aims to help advertisers reach consumers at scale, enable publishers to improve monetisation, and assist data providers in adapting to privacy-first advertising. NIQ operates in over 90 countries, covering approximately 82% of the world's population and more than $7.4 trillion in global consumer spending.

MrWeb Ltd
Mar 31st, 2026
Daily research news online.

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... NIQ and MRI-Simmons Partner with Comscore's Proximic. March 31 2026 NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic. Comscore launched a dedicated programmatic targeting division three years ago, naming it after ad analytics firm Proximic, which it acquired in 2015. The AI-powered 'Data Partner Network' was unveiled last September, offering ID-free and therefore privacy-compliant targeting. MRI Simmons provides data on US consumers, with 60 years of experience and a huge data set which is widely for consumer profiling, media planning, audience research, and audience development. Proximic will combine this with NIQ's shopping insights and retail data to provide enhanced contextual targeting solutions. Josh Pisano (pictured), General Manager of Global Media at NIQ and MRI Simmons comments: 'Our collaboration brings the power of our unique consumer insights together with Comscore's media consumption data, helping advertisers reach the consumers they want in support of advertising performance and ROI.' Jessica Trainor, Head of Partnerships at Proximic by Comscore adds: 'The future of advertising will be defined by marketers who embrace privacy-first and AI-enabled audience targeting innovations that deliver intelligence, scale, and performance without compromise. We're thrilled to welcome NIQ and MRI-Simmons to the Comscore Partner Network, strengthening our collective ability to help brands connect with the audiences that matter while upholding exceptional standards of consumer privacy.' Web sites: www.niq.com, www.mrisimmons.com and www.comscore.com. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...

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