Work Here?
About Comscore
Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Reston, Virginia
Founded
1999
Overview
Comscore provides media measurement and analytics services that deliver data and insights across various platforms, including digital, linear TV, over-the-top (OTT), and theatrical viewership. Their products work by collecting and analyzing audience data, which helps clients such as advertisers, media companies, and content creators understand how their content is performing and how to improve their media strategies. Comscore stands out from its competitors by offering a third-party source for audience measurement, ensuring that the data is accurate and reliable. The company's goal is to help clients optimize their marketing and advertising efforts through detailed analytics and performance insights, ultimately enabling them to make informed decisions in the rapidly changing media landscape.
Simplify's Take
What believers are saying
- Growing demand for OTT analytics offers expansion opportunities for Comscore's services.
- Partnerships in attention-based advertising strengthen Comscore's position in this emerging market.
- AI tool usage data addition reflects a trend towards sophisticated data analytics.
What critics are saying
- Antitrust lawsuit could lead to significant legal expenses and regulatory scrutiny.
- Privacy concerns may challenge the adoption of ID-free healthcare targeting segments.
- Competition in attention metrics space may limit Comscore's market penetration and revenue growth.
What makes Comscore unique
- Comscore offers comprehensive media measurement across digital, linear TV, OTT, and theatrical viewership.
- The company provides third-party audience measurement, crucial for advertisers and media companies.
- Comscore's robust data science capabilities enhance marketing optimization and performance insights.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$417.6M
Above
Industry Average
Funded Over
7 Rounds
AccelBenefits
Remote Work Options
Flexible Work Hours
Stock Price
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 0%The new Hindi film 'Housefull 5' released in theatres with two different climax sequences. Nadiadwala Grandson EntertainmentAkshay Kumar’s latest Hindi release - Housefull 5 - is raking huge numbers at the box office even as it entered the second week at the global box office. Directed by Tarun Mansukhani, the comedy-thriller has had gross global collections of $28 million in ten days. It also ranked among top-scoring films worldwide for the weekend ending June 15. Akshay Kumar stars in the film alongside Nana Patekar, Riteish Deshmukh, Abhishek Bachchan, Jackie Shroff, Sanjay Dutt, Sonam Bajwa, Nargis Fakhri and Jacqueline Fernandez. Fardeen Khan, Dino Morea, Johnny Lever, Chunky Panday, Shreyas Talpade and Niketan Dheer also play important roles in the film.Housefull 5 inches close to $30 million global box officeHousefull 5 had a good second weekend at the box office and became the ninth highest-grossing film at the global box office this week, on Comscore’s weekly list
Comscore has announced a partnership with healthcare claims data firm PurpleLab, to make the latter's healthcare targeting segments available as ID-free Predictive Audiences directly on The Trade Desk's Contextual Marketplace.
Comscore expands its advertising measurement capabilities through strategic partnership with Adelaide and PubMatic, strengthening its competitive position in attention-based advertising.
The new Hindi film 'Housefull 5' released in theatres with two different climax sequences. Nadiadwala Grandson EntertainmentThe latest Hindi release, Housefull 5, ranked among the top five highest-grossing films worldwide this week. Headlined by Akshay Kumar, the comedy film earned nearly $16.5 million over the weekend ending June 8, Comscore reported. Akshay Kumar stars in the film alongside Nana Patekar, Jackie Shroff, Riteish Deshmukh, Abhishek Bachchan, Sonam Bajwa, Sanjay Dutt, Nargis Fakhri and Jacqueline Fernandez.Housefull 5 box office: Makes $16.5 million in opening weekendTarun Mansukhani’s Housefull 5 became the fifth highest-scoring film worldwide for this weekend, earning a three-day total of $16.5 million. Another Indian film - Thug Life - made it among top ten highest-grossing films for the week at the global box office. Mani Ratnam’s Tamil movie scored $4.5 million worldwide to become eighth highest-grossing film for the weekend ending June 8.Housefull 5: Box OfficeLiving up to trade expectations, Housefull 5 saw an impressive collection at the ticket windows on Friday, its first day at the box office
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot(R), a cloud-based campaign and order management platform.
Comscore is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Comscore
Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Reston, Virginia
Founded
1999
Comscore is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today