Health-ecommerce

Health-ecommerce

Online retailer for health and wellness products

About Health-ecommerce

Simplify's Rating
Why Health-ecommerce is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$3M

Headquarters

New York City, New York

Founded

2010

Overview

Health E Commerce operates as an online retailer focused on health and wellness products, particularly in the context of corporate wellness programs. The company simplifies the process for consumers to shop for and understand health products and services that are covered by pre-tax benefits and Medicare Advantage plans. Its main platform, WellDeserved, allows employees to easily access and utilize their wellness rewards. Health E Commerce generates revenue through its e-commerce sites, including FSAstore.com, and offers a private label line called Caring Mill, which donates a portion of sales to the Children's Health Fund. The company aims to make health and wellness benefits more accessible and understandable for consumers while also contributing to charitable causes.

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Simplify's Take

What believers are saying

  • Collaboration with Rex MD enhances telehealth services, especially for men's health.
  • Expansion of Caring Mill line can leverage the trend of personalized health products.
  • AI-driven tools can improve customer experience and streamline operations.

What critics are saying

  • Emerging e-commerce platforms may erode market share with innovative solutions.
  • Rapid telehealth evolution could outpace current offerings, risking competitive edge.
  • Potential tax regulation changes may impact sales of FSA and HSA eligible products.

What makes Health-ecommerce unique

  • Health E Commerce simplifies health benefits shopping with its flagship brand, WellDeserved.
  • The company offers a unique private label, Caring Mill, supporting charitable causes.
  • Health E Commerce is a pioneer in FSA and HSA eligible product e-commerce.

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Funding

Total Funding

$3M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$2.2M
Health-ecommerce
$5M
ByteDance
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Parental Leave

Unlimited Paid Time Off

Monthly wellness & internet reimbursements

Professional Development Budget

Mental Health Support

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 2%

1 year growth

↑ 2%

2 year growth

↑ 4%
Health Technology Insights
Apr 4th, 2025
Health-E Commerce Partners with Daybreak for CPAP Alternatives

Health-E Commerce partners with Daybreak for CPAP alternatives.

PRWeb
Mar 26th, 2025
Health-E Commerce(R) Demonstrates Flexible Spending Account (Fsa) And Health Savings Account (Hsa) Tools During Wex Spark Health & Benefits 2025 Conference

We're proud to sponsor the WEX SPARK conference and are eager to meet with benefit solutions providers who – like our Health-E Commerce team – are focused on finding solutions that make benefits easier for HR teams to administer and for individuals and families to enroll in and optimize

PR Newswire
Mar 17th, 2025
Health-E CommerceĀ®, Parent Brand To Fsa StoreĀ® And Hsa StoreĀ®, Announces Zack Peckham As Ceo

Peckham, who previously served as CFO, succeeds former CEO Preston Farrington, who is retiringDALLAS, March 17, 2025 /PRNewswire/ -- Health-E Commerce, parent brand to leading e-commerce sites FSA Store and HSA Store, today announced the appointment of Zack Peckham as its new CEO. Peckham, who previously served as CFO for the company, succeeds Preston Farrington, who will enter retirement after serving as CEO since 2020. Peckham joined Health-E Commerce in 2017 as vice president of strategy before becoming CFO in 2022. In addition to FSA Store and HSA Store, the first and still leading online stores that exclusively sell products and telehealth services eligible for purchase with tax-free flexible spending account (FSA) and health savings account (HSA) funds, Health-E Commerce also created its own line of affordable healthcare products called Caring MillĀ®. Over his tenure with the company, Peckham has been deeply involved in the growth and evolution of the Health-E Commerce family of brands, and the company's position as a source of truth for FSA and HSA eligibility and compliance, and consumer education

Yahoo Finance
Mar 17th, 2025
Health-E Commerce(R), Parent Brand To Fsa Store(R) And Hsa Store(R), Announces Zack Peckham As Ceo

Peckham, who previously served as CFO, succeeds former CEO Preston Farrington, who is retiring DALLAS, March 17, 2025 /PRNewswire/ -- Health-E Commerce, parent brand to leading e-commerce sites FSA Store and HSA Store, today announced the appointment of Zack Peckham as its new CEO. Peckham, who previously served as CFO for the company, succeeds Preston Farrington, who will enter retirement after serving as CEO since 2020. Peckham joined Health-E Commerce in 2017 as vice president of strategy before becoming CFO in 2022. In addition to FSA Store and HSA Store, the first and still leading online stores that exclusively sell products and telehealth services eligible for purchase with tax-free flexible spending account (FSA) and health savings account (HSA) funds, Health-E Commerce also created its own line of affordable healthcare products called Caring MillĀ®. Over his tenure with the company, Peckham has been deeply involved in the growth and evolution of the Health-E Commerce family of brands, and the company's position as a source of truth for FSA and HSA eligibility and compliance, and consumer education. "I am honored to build on the strong foundation that our team at Health-E Commerce has created, and excited to lead the company into its next chapter of growth," said Peckham

PRWeb
Dec 28th, 2024
It'S Now Or Never: Use Flexible Spending Account (Fsa) Funds Now To Avoid Forfeiture To The December 31 Deadline

All FSAs have a deadline by which funds must be spent each year. The majority of employers that offer an FSA have a December 31 deadline, and anyone enrolled in the FSA may need to spend all funds by December 31 (with a few exceptions), otherwise unused funds will be forfeited

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