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Pacific Life offers a range of financial protection and retirement products for individuals and businesses, including life insurance, annuities, mutual funds, and reinsurance services. Its products work by providing financial protection (life insurance pays a benefit to beneficiaries upon death), generating retirement income (annuities convert premiums into guaranteed payments over time), and offering investments through mutual funds to grow assets. The company serves retail customers, institutions, workplace benefits, and reinsurance clients, and it distinguishes itself through a long history (nearly 160 years), its Fortune 500 status, and a broad product suite that supports financial security across generations. The goal is to help people and organizations protect loved ones, plan for retirement, and build and preserve wealth for current and future generations.
Industries
Financial Services
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$750M
Headquarters
Newport Beach, California
Founded
1868
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Total Funding
$750M
Above
Industry Average
Funded Over
1 Rounds
Health Insurance
Paid Vacation
Paid Parental Leave
Adoption Assistance
401(k) Retirement Plan
401(k) Company Match
Pacific Life launches new flagship variable universal Life Insurance product. schedule 3 minutes Pacific Admiral(R) VUL 2 Offers Expanded Flexibility and Customization NEWPORT BEACH, CALIF. - May 18, 2026 - Pacific Life Insurance Company announced that it has launched Pacific Admiral VUL 2[1], a new flagship variable universal life (VUL) insurance product. This VUL is designed for consumers and business owners seeking competitively priced, customizable death benefit protection with cash value growth potential. With an expanded set of variable investment option choices and design flexibility, it supports clients' ever-changing retirement, business, and estate planning needs. Pacific Admiral VUL 2 will replace Pacific Admiral VUL[2] and Pacific Select VUL 2[3] after 7/13/26, combining the strengths of both products into a single offering. "Pacific Admiral VUL 2 represents the next generation of our VUL offerings, building on the strengths of our prior products," said Sim Zady, vice president of life product development, Consumer Markets, Pacific Life. "Grounded in Pacific Life's longstanding financial strength, product innovation, and exceptional service, this new flexible and comprehensive design empowers clients to tailor their coverage to meet evolving financial needs - either personally or for their business." With an Up to Age 90 No-Lapse Guarantee Rider[4] automatically included at no additional cost, plus new choices in coverage types, allocation options, and optional features, Pacific Admiral VUL 2 provides even greater flexibility than the prior VUL products for clients seeking customizable protection with cash value growth potential. Pacific Admiral VUL 2 offers a variety of client-friendly features: * Market-based cash value growth potential through a variety of variable investment options * Choice of interest crediting strategies through a Fixed Account and indexed accounts[5] * Three purpose-driven coverage types * Optional no-lapse guarantee up to the insured's lifetime for an additional cost[6] * Multiple ways to plan for chronic illness or long-term care expenses Pacific Admiral VUL 2 is a competitive solution built for today's more complex and ever-changing retirement, legacy, and business planning needs for clients. "We're seeing a clear surge in demand for flexible life insurance solutions that also deliver long-term cash value growth potential - especially from affluent clients facing heightened concerns about the longevity of their retirement resources and wealth preservation," said Kevin Kennedy, Pacific Life's senior vice president and chief sales and marketing officer, Consumer Markets. "Pacific Admiral VUL 2 gives financial professionals a timely opportunity to meet that demand, and we look forward to working with them to provide this new offering to their clients." About Pacific Life Pacific Life Insurance Company and Pacific Life & Annuity Company ("Pacific Life") provide a variety of products and services designed to help individuals and businesses in the retail, institutional, workforce benefits, and reinsurance markets achieve financial security. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative life insurance and annuity solutions, as well as mutual funds, that provide value and financial security for current and future generations. Supporting its policyholders for nearly 160 years, Pacific Life is a Fortune 500 company headquartered in Newport Beach, California. For additional company information, including current financial-strength ratings, visit PacificLife.com. [1] Pacific Life Insurance Company's Pacific Admiral VUL 2 (Form series P25VIUL, S25ADM2, varies based on state of policy issue). [2] Pacific Life Insurance Company's Pacific Admiral VUL (Form series P19VUL, S20ADM, varies based on state of policy issue). [3] Pacific Life Insurance Company's Pacific Select VUL 2 (Form series P19VUL, S19VUL, varies based on state of policy issue). [4] Up to Age 90 No-Lapse Guarantee Rider (Form series R22NLG, S22NLG, varies based on state of policy issue) is issued with all policies electing Death Benefit Option A or B with insured's issue age 79 and under. Paying only the Up to Age 90 No-Lapse Premiums will guarantee the death benefit up to the insured's attained age 90 but will not guarantee cash value accumulation. If your client discontinues paying the no-lapse guarantee premiums, the no-lapse feature will terminate before the guaranteed duration. If this occurs, additional premiums in an amount equal to the shortfall can be paid to bring the no-lapse feature back in force. If policy loans or withdrawals are taken, additional premiums may be required to keep the no-lapse feature in force. Additional premiums may be required to continue the policy beyond the guaranteed duration. [5] The indexed accounts do not directly participate in any index or the stock market. [6] The Flexible Duration No-Lapse Guarantee Rider (Form series R25FNL, S25FNL, varies based on state of policy issue). Depending on how your client structures their policy, this rider has a maximum duration of the insured's lifetime, subject to certain limits. If your client's net no-lapse guarantee value is zero, the no-lapse feature terminates. If the no-lapse feature terminates, additional premiums would be required to resume the no-lapse guarantee. If policy performance is such that your client's policy is being maintained solely by the no-lapse guarantee, your client's policy will not build cash value. Please note: When this rider is elected, Pacific Life limits the investment options available. See the technical guide, prospectus, or illustration for details. Investment and Insurance Products: Not a Deposit - Not Insured by any Federal Government Agency - Not FDIC Insured - No Bank Guarantee - May Lose Value Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products. Pacific Life, its affiliates, distributors, and respective representatives do not provide tax, accounting, or legal advice. Any taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor or attorney. Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state. Variable insurance products are distributed by Pacific Select Distributors, LLC (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company and are available through licensed third-party broker/dealers. Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company, but they do not protect the value of the variable investment options. Look to the strength of the insurance company with regard to such guarantees because these guarantees are not backed by the independent broker/dealers, insurance agencies, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the issuing company. All individuals selling this product must be licensed insurance agents. You should carefully consider a variable life insurance product's risks, charges, limitations, and expenses, as well as the risks, charges, expenses and investment goals/objectives of the underlying investment options. This and other information about Pacific Life Insurance Company insurance products are provided in the applicable product and underlying fund prospectuses. These prospectuses are available from your life insurance producer or at Pacificlife.com/Prospectuses. Read them carefully before investing or sending money. Riders may be subject to additional charges, availability, restrictions, and limitations. When considering a rider, request a policy illustration from your financial professional to see the rider's impact on your policy's values. Not all products or optional benefits are available in all states or firms, and features may vary by state and firm. Pacific Life Insurance Company reserves the right to change or modify any non-guaranteed or current elements. The right to modify these elements is not limited to a specific time or reason. Life insurance is subject to underwriting and approval of the application and will incur monthly policy charges. The home office for Pacific Life Insurance Company is located in Omaha, Nebraska. 26-61 VUC5118-00
Pacific Life recognized by Forbes Advisor as one of America's Best Employers for Company Culture. schedule 3 minutes April 29, 2026 Building a strong company culture has long been a priority at Pacific Life, and in 2026, that commitment earned national recognition. Pacific Life has been named by Forbes Advisor as one of America's Best Employers for Company Culture in 2026, an annual ranking developed in partnership with Statista. The recognition is based on an independent survey of more than 217,000 U.S.-based employees working at organizations with at least 1,000 employees nationwide. Companies were evaluated across a range of culture-related factors, including fairness, opportunity, acceptance, and overall workplace practices, along with broader public perception and company culture performance indicators. Being included on the list reflects the consistent work underway across Pacific Life to foster a values-driven workplace and reinforces that a strong company culture is not only foundational to how an organization operates but also helps drive long-term success. Pacific Life's approach to culture is grounded in its long-standing commitment to doing the right thing for the long term, while investing in its workforce and creating an environment built on trust, collaboration, and opportunity. This values-based approach guides how the company operates, supports professional growth, and delivers consistent performance across the organization.
Pacific Life has launched an Evidence of Insurability API integration with Selerix, a cloud-based benefits administration provider. The integration allows employees to complete EOI applications directly within the enrollment process and receive near real-time decisions, with automatic updates via the Selerix portal. More than 95% of EOI applications receive swift decisions without requiring paramedical exams, significantly reducing administrative burden. Pacific Life is among the few employee benefits carriers to integrate with both Selerix's Enrollment and EOI APIs. The integration eliminates manual status updates for brokers and streamlines the benefits administration experience for employees, employers and brokers. Pacific Life's Workforce Benefits business offers dental, vision, life insurance, disability and other insurance products to 26,000 employer groups.
Affiliated Development has closed a $73 million construction loan with Pacific Life Insurance Company for The Dune, a mixed-use development in Boynton Beach, Florida. Construction has commenced immediately. The project will deliver 336 residential units, comprising 298 luxury flats in an eight-storey building and 38 three-storey townhomes, plus street-level retail and structured parking. Located near Delray Beach with ocean views, the development will include 198 units reserved for households earning between 80% and 120% of area median income. The South Florida-based developer utilised Florida's Live Local Act, which provides administrative approvals and density bonuses for mixed-income projects dedicating at least 40% of units to workforce housing. Affiliated Development is also building The Pierce, a separate 300-unit workforce housing development in Boynton Beach.
Kyle Busch's $8.5 million lawsuit: how a retirement plan went wrong. NASCAR superstar Kyle Busch and his wife, Samantha, have launched a legal battle against Pacific Life Insurance Co., claiming they were duped into investing $8.5 million (£6.4 million) in a retirement plan that turned out to be far riskier than they were led to believe. The lawsuit alleges that the couple was misled into believing they had purchased a safe, long-term savings vehicle, only to discover they had fallen into a potentially damaging financial trap. The lawsuit that could shake up the industry. Filed in North Carolina state court, the lawsuit accuses Pacific Life of deceptive marketing practices and negligent misrepresentation. The couple contends they were persuaded to invest in a series of life insurance policies marketed as secure, tax-efficient retirement tools. According to the complaint, the plan's true nature involved significant market risk, high fees, and poor returns - details that were allegedly concealed or misrepresented. The Busches are seeking $8.5 million in damages, representing the losses they attribute to the policy's declining value, premiums paid, and the high costs associated with the product. The legal filing claims that the financial adviser involved failed to disclose critical information about the policy's risks and costs, presenting it instead as a safe, retirement-focused investment. Pacific Life has declined to comment publicly on the specifics of the lawsuit. What the Busches say happened. The couple alleges they were approached with an 'advanced retirement and estate planning strategy,' which was described as a way to combine insurance coverage with tax benefits and long-term wealth growth. They assert that the adviser assured them the product was a secure, long-term investment. The complaint includes allegations of breach of contract, negligent misrepresentation, and unfair trade practices, claiming they were not fully informed of the product's actual risks and costs. It also highlights that the plan's performance fell significantly short of the projections provided by their adviser. Understanding the investment: indexed universal Life Insurance. The controversial plan at the heart of this dispute appears to be a form of indexed universal life (IUL) insurance. These policies are marketed as combining life coverage with investment potential by allowing policyholders to allocate cash value to stock market indices. They promise the potential for growth while providing a death benefit. However, financial experts have long warned about the hidden risks and fees embedded within these products. The value of such policies can fluctuate with market performance, and during downturns, the cash value can decline sharply. For high-earning athletes like Busch, these products are often promoted as tax-efficient wealth-building tools, but critics caution that their complexity can easily mislead consumers without transparent, straightforward advice. Public and industry reaction. The lawsuit has sparked widespread discussion across the motorsport and financial communities. Fans and observers expressed surprise that one of NASCAR's most successful and calculated drivers could become embroiled in such a financial controversy. While Kyle Busch has not publicly commented beyond the legal filings, his wife Samantha is named as a co-plaintiff. Pacific Life, one of the largest insurers in the US, has yet to respond publicly to the allegations. The broader implications. The case remains ongoing, but it serves as a stark reminder of the potential pitfalls of complex investment-linked insurance policies - especially for high-net-worth individuals who may be targeted by aggressive financial marketing. The lawsuit underscores the importance of transparent financial advice and thorough understanding before committing significant sums to such plans. Busch and his wife are determined to recover what they believe was lost due to misrepresentation and lack of disclosure. Their legal action highlights how even seasoned professionals can be vulnerable if they do not have complete clarity on what they are investing in. As the case unfolds, it may prompt greater scrutiny of these types of insurance products and how they are marketed to wealthy clients. For now, the Busch family's fight stands as a cautionary tale about the risks lurking behind seemingly secure financial strategies.
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Industries
Financial Services
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$750M
Headquarters
Newport Beach, California
Founded
1868
Find jobs on Simplify and start your career today