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Overview
Soona is a content-creation service that provides professional photo and video content with a 24-hour turnaround. Clients order a shoot, specify the type of content they need, and can participate in-person at a studio or virtually online. After the shoot, they can shop for their photos and video clips, which are delivered within 24 hours. Pricing is per piece: $39 for a photo, $93 for a video clip, and $93 for a GIF. Soona targets businesses, startups, e-commerce brands, influencers, and marketers who need quick, affordable visuals for social media and marketing campaigns. Unlike many traditional studios, Soona emphasizes speed, convenience, and the option for virtual shoots, with a transparent per-piece pricing model. The goal is to help clients maintain a steady stream of high-quality content with minimal hassle and wait times.
About soona
Industries
Consumer Software
Design
Entertainment
Company Size
51-200
Company Stage
Series B
Total Funding
$49.9M
Headquarters
Denver, Colorado
Founded
2018
Simplify's Take
What believers are saying
- Acquired Trend.io, adding 20,000 creator projects from Bobbie and Ettitude.
- Serves 25,000 customers with eight-figure revenue and 40% YoY growth.
- Targets cash-flow positivity by early 2025 post-$3.1M AI funding.
What critics are saying
- Midjourney and Stable Diffusion commoditize $39 photos instantly.
- Sora and Runway Gen-3 replace $93 video clips in minutes.
- ZMO.ai undercuts at $5-10 per photo, stealing DTC brands.
What makes soona unique
- Soona delivers professional photos and videos in 24 hours via virtual shoots.
- AI tool integrates with Amazon, Shopify, and Canva for trend insights.
- Acquired Mokker.ai for generative AI virtual photo backgrounds.
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Funding
Total Funding
$49.9M
Below
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
Remote Work Options
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↑ 0%Photo startup Soona raised $3.1 million to expand its AI tool, backed by Union Square Ventures and Matchstick Ventures. The AI tool, launched in April, integrates with Amazon, Shopify, and Canva to offer insights on consumer trends and improve product listings. Soona plans to raise an additional $3 million to $4 million by January. The company has 25,000 customers and surpassed eight figures in annual revenue, with a 40% increase from 2023. Soona aims to be cash-flow positive by early 2025.
Soona, which closed a $10.2 million Series A funding round in 2021 and a $35 million Series B funding round in 2022, currently works with about 20,000 brands.
Soona Co., a product photography services business, said this week it has acquired Vienna-based Zerolens and its generative AI virtual photo studio product Mokker.ai.
Erst im vergangenen Jahr ist das Wiener Startup Mokker AI an den Start gegangen, um durch Künstliche Intelligenz hochprofessionelle Bilder von Produkten zu erzeugen (wir berichteten). Jetzt hat die Jungfirma, nur etwas mehr als ein Jahr nach der Gründung, den Exit geschafft. Übernommen hat die Jungfirma das Klosterneuburger Fotostudio soona, das ebenfalls seinen Fokus auf die Produktfotografie gelegt hat. Genaue Angaben zum Kaufpreis von Mokker AI gibt es nicht, aber es dürfte sich um einen Betrag in Millionenhöhe handeln. Mokker AI: Wiener Startup erstellt professionelle Produktfotos mit KIMokker AI erstellt Produktfotos durch KI. Mokker AI hat ein Tool entwickelt, mit dem es möglich ist, mit nur zwei bis drei Fotos von einem Produkt eine ganze Reihe an professionellen Bildern davon zu erstellen
/PRNewswire/ -- soona announced the acquisition of Zerolens GmbH and their generative AI product, Mokker.ai, this week. The acquisition brings powerful...
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About soona
Industries
Consumer Software
Design
Entertainment
Company Size
51-200
Company Stage
Series B
Total Funding
$49.9M
Headquarters
Denver, Colorado
Founded
2018
There are no jobs for soona right now.
Find jobs on Simplify and start your career today