solidcore

solidcore

Provides 50-minute core-focused resistance training

Overview

Solidcore delivers high-intensity, low-impact resistance training through 50-minute classes built on slow, deliberate movements that target the core. The workouts use controlled tempo with resistance to maximize muscle engagement while minimizing injury risk, available in both studios and online. Revenue comes from class bookings, memberships, corporate packages, merchandise, gift cards, and referrals. The goal is to provide an effective core-strengthening workout with flexible access and diversified revenue streams that serve individuals and organizations.

About solidcore

Simplify's Rating
Why solidcore is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Healthcare

Consumer Goods

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$975M

Headquarters

Washington DC, District of Columbia

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • European expansion targets dense, premium urban markets with joint ventures.
  • SiteRise supported 250-plus prospective locations, improving real estate execution.
  • Whoop integration deepens engagement through workout tracking and recovery insights.

What critics are saying

  • Premium boutique competitors pressure pricing and customer acquisition in target markets.
  • European joint ventures weaken control over training quality and studio economics.
  • Heavy fixed costs and expansion debt amplify damage from softer demand.

What makes solidcore unique

  • Solidcore offers 50-minute, high-intensity, low-impact reformer strength classes.
  • Its method combines slow, controlled movements with coached accountability and mental resilience.
  • The brand has scaled to 150-plus U.S. studios under L Catterton ownership.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$975M

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Unlimited Paid Time Off

Health Insurance

Phone/Internet Stipend

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

22%
WhatNow
Mar 12th, 2026
Solidcore Opening A Decatur Location At Lulah Hills

Solidcore opening A Decatur location at Lulah Hills. The spot will open in 2027. Published Date: March 12, 2026, 4:29 PM EDT Fitness brand Solidcore is opening at Lulah Hills in Decatur in Q1 of 2027, according to a release. It will join existing locations in Avalon, Buckhead, Madison Yards, Midtown, Perimeter and Peachtree Corners. Solidcore offers a fitness strategy focused on muscular endurance rather than simply muscular strength, opting for training that produces fatigue resistance through targeting slow twitch muscle fibers. It focuses on high-intensity, low-impact workouts. Different class offerings concentrate on different parts of the body, such as the core, obliques, lower body and upper body. Solidcore currently has more than 150 locations across the U.S. The brand will join other tenants heading to the development, including LaserAway, Anthropologie, Firepit Pizza Tavern, Honeysuckle Gelato and Refuge Coffee. Existing spots at the development include Publix, AMC Theatres and Marshalls. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Atlanta Senior Regional Reporter Emily McGinn is a passionate writer from the Los Angeles area. She has experience reporting on local news and the restaurant industry, and in multimedia writing for podcasts and videos. In her free time, she enjoys exploring restaurants and finding new coffee shops to try. Your email address will not be published. Required fields are marked *

280 Living
Jan 14th, 2026
Solidcore opens first Alabama location at The Summit

Solidcore opens first Alabama location at The Summit. Solidcore, a national Pilates brand based in Virginia, has opened its first Alabama location at 333 Summit Blvd., near REI at The Summit in Birmingham. The studio offers 50-minute, high-intensity, low-impact workouts using resistance-based reformers, with routines set to intense music and blue neon lighting. The workout is designed to target the core, shoulders, quads and hamstrings, and can be adjusted for all fitness levels. The opening is part of Solidcore's ongoing nationwide expansion to more than 150 studios. The company currently serves over 200,000 clients monthly and operates in 25 states, with more than 3,500 employees. For more information, visit solidcore.co/studios/the-summit.

Athletech News
Sep 9th, 2025
Solidcore Expands With New C-Suite Hires, Adds Marriott Exec to Board

Michelle Engel, a certified executive coach and wellness enthusiast who most recently served as chief people officer at Clarvida and CHRO at Evolent Health, will become Solidcore's chief people officer on September 15.

Community Impact
May 28th, 2025
Solidcore to bring workout facilities to Plano, Southlake

Solidcore plans to open two new locations in the Dallas-Fort Worth area in the summer of 2025.

Health Club Management
Apr 8th, 2025
Solidcore workout can now be measured by Whoop wearables

US boutique, Solidcore, which offers a strength training workout on a reformer, has partnered with human performance company, Whoop, to enable members to track their workouts.The Solidcore workouts are also now available as a dedicated activity in the Whoop app, offering members personalised insights into their training and recovery.

Recently Posted Jobs

Sign up to get curated job recommendations

solidcore is Hiring for 52 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →