Telmar

Telmar

Data management and analytics for media

About Telmar

Simplify's Rating
Why Telmar is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Data & Analytics

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1968

Overview

Telmar specializes in data management and analytics for the media and marketing sectors, helping businesses make informed decisions through advanced data solutions. Its tools allow for efficient big data mining, delivering consumer insights quickly to enhance media planning and strategy development. Operating on a subscription-based model, Telmar provides access to its Data Marketplace and analytical tools, including video solutions for optimizing advertising strategies. The company prioritizes client satisfaction and fosters a supportive work environment, aiming to empower businesses with meaningful insights.

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Simplify's Take

What believers are saying

  • Integration of Helixa enhances Telmar's data analytics with precise consumer insights.
  • Vito Covalucci's appointment may lead to innovative product developments for Telmar.
  • Partnership with ID5 improves data privacy compliance and consumer insights accuracy.

What critics are saying

  • Integration of LiiV Group technologies may cause compatibility issues or innovation delays.
  • Helixa's acquisition could disrupt service continuity during platform integration.
  • Partnership with ID5 may expose Telmar to evolving data privacy compliance risks.

What makes Telmar unique

  • Telmar offers advanced data solutions for quick consumer insights in media planning.
  • The company provides subscription-based access to its Data Marketplace and analytical tools.
  • Telmar's video solutions optimize video plans based on budget, reach, and frequency.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Professional Development Budget

Mental Health Support

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Company News

Business Wire
Sep 26th, 2022
Liiv Group Names Covalucci Group Chief Product And Technology Officer

NEW YORK--(BUSINESS WIRE)--LiiV Group, the holding company of Telmar, Helixa, Splashlight and Splashlight Technologies, has named Vito Covalucci Group Chief Product and Technology Officer. In this new position, Covalucci will focus on product innovation through integration of technologies from the LiiV Group’s family of brands

Business Wire
Sep 26th, 2022
Liiv Group Names Covalucci Group Chief Product And Technology Officer | Business Wire

NEW YORK--(BUSINESS WIRE)--LiiV Group, the holding company of Telmar, Helixa, Splashlight and Splashlight Technologies, has named Vito Covalucci Group Chief Product and Technology Officer. In this new position, Covalucci will focus on product innovation through integration of technologies from the LiiV Group’s family of brands

The Media Online
Dec 9th, 2021
Precision Communication Services, Inc. acquires Helixa

“Telmar’s acquisition of Helixa marks an exciting stage of growth and innovation for our clients, our teams and the media planning sector as a whole,” said James Ingram, CEO of Telmar.

Business Wire
Dec 8th, 2021
Telmar Acquires Helixa

Helixa and Telmar have completed an acquisition agreement giving Telmar ownership of the data-driven audience intelligence platform.

ExchangeWire
Jun 23rd, 2021
Precision Communication Services, Inc. partners with ID5

The partnership with ID5 provides Telmar an unparalleled opportunity to deliver better and faster insights to its clients.”

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