Harbinger Motors

Harbinger Motors

Electric vehicle manufacturer for commercial use

About Harbinger Motors

Simplify's Rating
Why Harbinger Motors is rated
C+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated D+ on Differentiation

Industries

Robotics & Automation

Automotive & Transportation

Company Size

201-500

Company Stage

Series B

Total Funding

$197.7M

Headquarters

Gardena, California

Founded

2021

Overview

Harbinger Motors manufactures electric vehicles specifically for the commercial sector, targeting businesses that need vehicles for delivery, public transportation, and logistics. Their unique chassis design enhances the driver's experience, safety, and productivity, making their vehicles user-friendly and efficient. The company generates revenue through the sale of these electric commercial vehicles and offers additional services like customer support and maintenance. Harbinger Motors uses data collection and tracking tools to better understand customer needs and improve their products. Their vehicles are designed to be ready for autonomous driving, featuring advanced steering technology and ergonomic designs that prioritize driver comfort, such as a low floor height for easy access. The goal of Harbinger Motors is to transform the commercial vehicle industry by focusing on the needs of drivers and leveraging data to create tailored solutions.

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Simplify's Take

What believers are saying

  • Harbinger secured $400M in pre-orders, indicating strong market demand.
  • The company raised $100M in Series B funding, supporting growth and innovation.
  • California's emission regulations boost demand for Harbinger's medium-duty electric vehicles.

What critics are saying

  • Increased competition from new entrants like ZM Trucks in the US market.
  • Potential challenges in maintaining price stability despite the IRA Risk-Free Guarantee.
  • Rapid expansion plans for 2025 may strain Harbinger's operational capabilities.

What makes Harbinger Motors unique

  • Harbinger offers a unique EV platform with zero acquisition premium for commercial vehicles.
  • Their proprietary chassis architecture enhances driver experience, safety, and productivity.
  • Harbinger's vehicles are autonomous-ready, featuring drive-by-wire steering and ergonomic design.

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Funding

Total Funding

$197.7M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$100M
ClickUp
$100M
Harbinger Motors

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Paid Vacation

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

-3%
MBT Magazine
Apr 8th, 2025
Harbinger Launches Serial Production of American-Made, Medium-Duty Electric Vehicle

To support its continued growth, Harbinger aims to hire an additional 100 employees in 2025.

The EV Report
Mar 6th, 2025
Harbinger Stabilizes EV Pricing with IRA Guarantee

Harbinger, a top medium-duty electric vehicle (EV) company, has launched the IRA Risk-Free Guarantee to keep prices steady for buyers despite changes in EV tax rules.

TechCrunch
Jan 14th, 2025
Exclusive: EV startup Harbinger’s obsession with simplicity fuels $100M Series B | TechCrunch

It’s not an easy time to raise money for an electric vehicle startup, especially given how many have failed or are close to failing. But Los Angeles-based

PR Newswire
Jan 14th, 2025
Electric Vehicle Company Harbinger Raises $100 Million in Series B Funding Co-Led by Capricorn's Technology Impact Fund and Leitmotif

Electric vehicle company Harbinger raises $100 million in Series B funding co-led by Capricorn's Technology Impact Fund and Leitmotif.

RV Business
Nov 8th, 2024
THOR's Martin sees 'Prudent Production' in Annual Report

We partnered with Harbinger Motors to develop a motorhome chassis capable of a combined 500-mile range, well ahead of the current range expectations of consumers.

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