Likewize

Likewize

Global tech protection via insurance, repairs

About Likewize

Simplify's Rating
Why Likewize is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Financial Services

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$732M

Headquarters

Southlake, Texas

Founded

1997

Overview

Likewize provides protection and support for technology across brands, carriers, banks, and consumers. It offers insurance, warranties, repairs, trade-ins, recycling, and premium tech services, bundled together to cover the full tech lifecycle. It coordinates logistics and resolution through a global network of partners and service centers in over 30 countries, handling around 250 million tech issues each year. Its goal is to keep lives uninterrupted by delivering comprehensive protection and convenient support.

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Simplify's Take

What believers are saying

  • Genstar Capital's majority stake drove over 30% core business growth since 2023.
  • Ryan O'Hara's CEO appointment on March 11, 2025, brings proven growth expertise.
  • Serves 250 million tech issues yearly across insurance, repairs, and trade-ins.

What critics are saying

  • Asurion erodes telco partnerships with Verizon, AT&T via superior claims, pricing.
  • SquareTrade captures 60% e-commerce warranties on Amazon, Best Buy in 6-12 months.
  • AppleCare+ cuts iPhone repair demand 40%; EU laws collapse Europe paid repairs.

What makes Likewize unique

  • Acquired Speedperform on April 29, 2025, to enhance AI-driven customer support.
  • Opened £50m Bristol innovation lab for AI, ML, AR, and NLU technologies.
  • Launched Newegg protection pop-ups for laptops, phones, TVs, and components.

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Funding

Total Funding

$732M

Above

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Wellness Program

Mental Health Support

Gym Membership

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-3%
PR Newswire
Apr 29th, 2025
Likewize Acquires Speedperform to Boost AI-driven Customer Support Capabilities

/PRNewswire/ -- Likewize, a global leader in device protection, repairs, and premium technical support, today announced the acquisition of Speedperform, a...

AI Magazine
Apr 29th, 2025
Likewize Acquires Speedperform to Boost AI-driven Customer Support Capabilities

DALLAS, April 29, 2025 /PRNewswire/ - Likewize, a global leader in device protection, repairs, and premium technical support, today announced the acquisition of Speedperform, a pioneer in AI-driven customer support.

PR Newswire
Mar 11th, 2025
Likewize Announces Appointment Of Ryan O'Hara As Chief Executive Officer

DALLAS, March 11, 2025 /PRNewswire/ -- Likewize, a leading global provider of tech protection and support, today announced the appointment of Ryan O'Hara as Chief Executive Officer, effective immediately. Mr. O'Hara succeeds Rod Millar, who has served as CEO since 2019.Mr. O'Hara is a proven and accomplished leader, having previously served as CEO of several high-growth companies, including 2-10 Home Buyers Warranty, Shutterfly, Realtor.com, and The Topps Company. Throughout his career, he has successfully led these organizations to long-term, sustainable growth, working closely with his teams to drive innovation, operational excellence, financial discipline, and customer-centricity. Mr

Morningstar
Mar 11th, 2025
Likewize Announces Appointment of Ryan O'Hara as Chief Executive Officer

DALLAS, March 11, 2025 /PRNewswire/ - Likewize, a leading global provider of tech protection and support, today announced the appointment of Ryan O'Hara as Chief Executive Officer, effective immediately.

AIM Group
Mar 5th, 2025
Alchemy appoints John Doughty as SVP of global partnerships

Doughty joins Alchemy from Likewize (formerly BrightStar), where he was president of global product, design, marketing, client ops and U.S. sales and business development.

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