Sandia Laboratory Federal Credit Union

Sandia Laboratory Federal Credit Union

Member-owned credit union offering financial services

About Sandia Laboratory Federal Credit Union

Simplify's Rating
Why Sandia Laboratory Federal Credit Union is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Albuquerque, New Mexico

Founded

1948

Overview

Sunward is a member-owned financial cooperative offering checking, savings, mortgages, auto loans, and investment services to individuals and businesses. It serves through 12 New Mexico branches, one in Livermore, California, and online, with membership open to everyone. As a federally insured credit union (NCUA) and Equal Housing Lender, Sunward emphasizes member relationships and community impact over profits. Its goal is to help members realize their dreams and secure their financial futures, summarized as “Banking Made Better.”

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Simplify's Take

What believers are saying

  • Manages $4.1 billion assets and 150,000 members post-acquisition.
  • Added 15 employees enhancing member support expertise.
  • Opened Rio Grande branch in Albuquerque Old Town early 2024.

What critics are saying

  • Integration failures cause member attrition within 3-6 months.
  • Rebranding alienates Sandia members eroding heritage in 6-12 months.
  • Mountain America competes aggressively in Albuquerque within 12-18 months.

What makes Sandia Laboratory Federal Credit Union unique

  • Rebranded from Sandia Laboratory Federal Credit Union to Sunward in 2024.
  • Acquired Mountain America branches on Golf Course Road and Paseo del Norte.
  • Expanded to 15 branches serving Sandia Labs affiliates across NM and CA.

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Benefits

Flexible Work Hours

Company News

PR Newswire
Jun 4th, 2025
Sunward Launches Buy Now, Pay Later Feature To Members, First In New Mexico

Members now get more funds to pay for eligible purchases over timeALBUQUERQUE, N.M., June 4, 2025 /PRNewswire/ -- As more people look to credit unions they know and trust to help navigate their financial needs, Sunward Federal Credit Union (Sunward) announced today that it has added Buy Now, Pay Later (BNPL) to its suite of online banking products in an effort to meet members' shifting payment preferences.Serving over 165,000 members across 16 locations across the Southwest and in California, Sunward is the first New Mexico-based credit union to launch BNPL for its members

GlobeNewswire
Nov 26th, 2024
Sunward To Finalize Acquisition Of New Mexico Based Business From Mountain America Credit Union After Positive Vote

A Media Snippet accompanying this announcement is available by clicking on this link. ALBUQUERQUE, N.M., Nov. 25, 2024 (GLOBE NEWSWIRE) -- Sunward, formerly known as Sandia Laboratory Federal Credit Union, and Mountain America Credit Union announced today that after a favorable vote by transitioning Mountain America Credit Union members, the previously announced proposed acquisition is proceeding with a targeted completion in the first quarter of 2025. “We are excited to welcome members and employees from Mountain America Credit Union to Sunward,” said Steph Sherrodd, Sunward President and CEO. “This addition will strengthen our position and ability to deliver on our goal of making banking better in the Southwest, and in New Mexico specifically.” Upon finalization, Sunward will acquire both Mountain America Credit Union branches in Albuquerque, New Mexico – Golf Course Road and Paseo Del Norte Boulevard – increasing Sunward’s total branch footprint to 15 locations. “I am confident that Sunward will be an excellent financial partner for our members,” said Sterling Nielsen, Mountain America Credit Union President and CEO

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