Charlotte Tilbury opens first india flagship in Delhi with Nykaa. Charlotte Tilbury has opened its first flagship Beauty Wonderland store in India at Nexus Select Citywalk, New Delhi, with Nykaa managing operations as the brand deepens its retail, bridal, and omnichannel presence. Charlotte Tilbury has opened its first flagship Beauty Wonderland store in India at the main concourse of Nexus Select Citywalk, Saket, New Delhi. Nykaa will be operating and managing the store under the ongoing partnership between the two companies. The launch was on April 9 and Sobhita Dhulipala attended the event. She is also currently the beauty muse for the brand in India. Nykaa-Led retail expansion for Charlotte Tilbury. The opening builds on Charlotte Tilbury's India strategy that began in 2020 through an exclusive partnership with Nykaa. The brand first entered through Nykaa's digital platform before expanding into Nykaa Luxe stores. The partnership has evolved across distribution, retail, marketing, as well as brand-building. Nykaa will continue to handle the brand's boutique operations in India, including retail management, staffing, merchandising, supply chain, marketing, and omnichannel integration. This positions the flagship within Nykaa's larger beauty ecosystem across both physical and online retail. Inside the Beauty Wonderland. The store brings together Charlotte Tilbury's makeup, skincare, and fragrance portfolio in one space. It includes personalised makeup services, a bridal-focused section, and interactive retail elements such as the Pillow Talk photowall. The flagship also marks the introduction of Charlotte Tilbury's fragrance collection in India. The design blends Art Deco and old Hollywood references with local elements such as a Royal Indian Arch and a bridal looks section created for Indian consumers. From the leadership desk. Charlotte Tilbury MBE: "Darlings, I am so excited to open my first-ever flagship beauty wonderland in India, in its vibrant and iconic capital, New Delhi! This is such a magical milestone for the brand as Professionalbeauty continue to grow in one of the world's most dynamic and exciting beauty markets. India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of its community here - they are true beauty connoisseurs that appreciate next-generation formulas, so the growing demand for my products in the region means so much to me. She adds, "This store truly is a true beauty wonderland, where everyone can discover my award-winning, best-selling beauty icons across makeup, skincare and now fragrance - all under one roof. since launching in india in 2020, we have built a powerful connection with consumers through our partnership with nykaa, and this flagship allows us to empower this community even further - bringing my full universe of game-changing formulas, expert artistry and first-class services together in one immersive retail experience." Anchit nayar, executive director and CEO, nykaa beauty: "Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long term, omnichannel and consumer first approach. Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury's first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long term commitment to building the brand in India for years to come." 0 comments 0 You may also like. April 13, 2026 April 12, 2026 April 11, 2026

Charlotte Tilbury Launches First India Flagship Store, Teams up with Nykaa. * Home * News * Beauty & Wellness * Charlotte Tilbury Launches First India Flagship Store, Teams... Situated in Mumbai, the flagship outlet is designed to deliver an immersive shopping experience, introducing the brand's global retail concept to Indian consumers. British beauty brand Charlotte Tilbury has unveiled its first flagship store in India, marking its debut in the country's offline retail space. The launch has been executed in collaboration with Nykaa. Situated in Mumbai, the flagship outlet is designed to deliver an immersive shopping experience, introducing the brand's global retail concept to Indian consumers. This expansion builds on Charlotte Tilbury's existing presence in India through Nykaa's online platform. Going forward, the company aims to deepen its footprint in the market by scaling across both physical and digital channels. India is being positioned as a key growth driver, backed by increasing demand for premium beauty and cosmetics products. Charlotte Tilbury said the launch aligns with its strategy to deepen engagement with consumers in India while leveraging Nykaa's distribution and retail network. The partnership will also support the brand's efforts to reach a wider audience, as it continues to invest in its presence across major cities.

Charlotte Tilbury expands India presence with first standalone flagship beauty store. April 10, 2026 Charlotte Tilbury, the luxury beauty brand founded by president, chairwoman, chief creative officer and makeup artist Charlotte Tilbury MBE, opens the doors to its first flagship beauty wonderland in India. The flagship beauty wonderland will be operated and managed end-to-end by Nykaa, a beauty and lifestyle company, marking a new chapter in the strategic partnership between the two companies and Charlotte Tilbury's continued expansion in the Indian market. Located in the main concourse of Nexus Select Citywalk, Saket, in New Delhi, the flagship brings artistry, innovation and immersive retail to the beauty scene. The store opening was celebrated with a launch event on 9th April, featuring an appearance by actress Sobhita Dhulipala, the brand's first beauty muse in India. The opening marks the latest milestone in Charlotte Tilbury Beauty's growth in the region, following the launch of its bridal offering and the announcement of Sobhita Dhulipala as beauty muse in 2025. Charlotte Tilbury entered India in 2020 in exclusive partnership with Nykaa, launching first on Nykaa's digital platform and subsequently expanding to Nykaa Luxe stores across the country. Over the past five years, the partnership has grown across distribution, retail, marketing and brand building, with Nykaa playing a role in establishing Charlotte Tilbury as a luxury beauty brand in the Indian market. The brand's journey in India reflects Nykaa's India beauty playbook, which provides access to over 42 million beauty consumers. This market development model has become a route to building global beauty brands in the country, moving from digital launch to omnichannel scale and multi-brand retail, and ultimately to standalone brand environments. As part of this next chapter, Nykaa will lead end-to-end operations for Charlotte Tilbury exclusive boutiques in India, spanning retail, staffing and training, merchandising, supply chain, marketing, brand management, and omnichannel integration. Woven into Nykaa's ecosystem across e-commerce, content, logistics, and physical retail, the store is designed to deliver an experience across online and offline worlds. Designed as a Charlotte Tilbury beauty wonderland, the space blends the brand's Art Deco and old Hollywood-inspired glamour with local touches. At its heart is a bespoke Royal Indian Arch within the boudoir, framing a suite of personalised makeup services. The store also unveils Charlotte Tilbury's first dedicated Bridal Looks Wall in India. Signature brand moments include the interactive Pillow Talk photowall, artistry services and masterclasses led by Pro Artists. For the first time in India, the space includes Charlotte's Fragrance Collection of Emotions. From Charlotte's Magic Cream to Airbrush Flawless Blur Concealer and Pillow Talk Blush Balm Lip Tints, the store showcases beauty icons and innovations. Charlotte Tilbury MBE said, "Darlings, I am so excited to open my FIRST-EVER FLAGSHIP BEAUTY WONDERLAND in INDIA, in its VIBRANT and ICONIC capital, NEW DELHI! This is such a MAGICAL MILESTONE for the brand as we continue to grow in one of the world's most dynamic and exciting beauty markets. "India has always been a place of incredible BEAUTY, CELEBRATION and TRANSFORMATION. I have been so inspired by the ARTISTRY, CREATIVITY and PASSION of our community here - they are true BEAUTY CONNOISSEURS that appreciate next-generation formulas, so the growing demand for my products in the region means so much to me. "This store truly is a true BEAUTY WONDERLAND, where everyone can discover my AWARD-WINNING, BEST-SELLING BEAUTY ICONS across makeup, skincare and now fragrance - all under one roof. "Since launching in India in 2020, we have built a POWERFUL CONNECTION with consumers through our partnership with Nykaa, and this flagship allows us to EMPOWER this community even further - bringing my full universe of GAME-CHANGING FORMULAS, EXPERT ARTISTRY and FIRST-CLASS SERVICES together in one IMMERSIVE retail experience," Tilbury added. Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, "Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long term, omnichannel and consumer first approach. Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury's first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long term commitment to building the brand in India for years to come," Nayar said. Charlotte Tilbury is available across Nykaa's 57 doors, Nykaa app and Nykaa's website. A second standalone store will open at Mall of India in Noida in May 2026.