Overview

WorkSpan is a co-sell management platform that helps companies grow revenue through partner ecosystems. It provides a SaaS solution for partnership and sales teams to collaborate on deals, share referrals, and manage a joint pipeline inside their existing CRM and data systems. The platform supports the full ecosystem lifecycle—co-selling, co-innovating, co-marketing, and co-investing—by enabling joint business plans, lead distribution, shared marketing campaigns, ROI tracking, and real-time performance analytics on a single live dashboard. What sets WorkSpan apart is its focus on ecosystem-led growth with formal tools for multi-party collaboration, shared budgets, and turnkey integration with CRM and data warehouses used by large technology customers (e.g., Microsoft, Cisco, SAP, AWS). Its goal is to accelerate the market entry of joint solutions and boost partner-driven revenue by making it easier for partner managers to coordinate, measure, and optimize co-sell programs.