About

HUMAN focuses on cybersecurity by protecting businesses from advanced bot attacks to ensure safe online experiences. Their main product, BotGuard, is designed to defend digital assets, APIs, and applications from harmful bots. This technology works by utilizing advanced detection methods, global visibility, and insights from hacker activities to effectively prevent fraud and abuse on a large scale. Unlike many competitors, HUMAN emphasizes a subscription-based model and enterprise contracts, which allows for ongoing support and updates. Additionally, they have initiated The Human Collective, a program aimed at improving internet security through shared protection efforts. The goal of HUMAN is to be a reliable partner in combating cyber threats and enhancing the overall security of the digital landscape.

Simplify's Take

What believers are saying

• HUMAN raised over $50 million for growth and bot protection.
• Partnership with Locality enhances ad fraud defense in digital advertising.
• Acquisition of clean.io strengthens protection against malvertising and e-commerce fraud.

What critics are saying

• Increased competition from startups offering innovative, cost-effective solutions.
• Rapid evolution of AI-driven bots may outpace HUMAN's detection capabilities.
• Integration challenges with clean.io could disrupt service delivery.

What makes HUMAN unique

• HUMAN specializes in protecting enterprises from sophisticated bot attacks.
• Their flagship product, BotGuard, safeguards digital properties, APIs, and apps.
• HUMAN leverages superior detection and hacker intelligence to stop fraud at scale.

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