About

HUMAN focuses on cybersecurity, specifically protecting businesses from advanced bot attacks to ensure safe online experiences. Their main product, BotGuard, defends digital assets, APIs, and applications from harmful bots. This technology works by utilizing advanced detection methods, global visibility, and insights from hacker intelligence to effectively prevent fraud and abuse on a large scale. Unlike many competitors, HUMAN emphasizes a subscription-based model and enterprise contracts, providing ongoing support and services. Additionally, they have initiated The Human Collective, which aims to improve internet security through collaborative efforts. The goal of HUMAN is to be a reliable partner in combating cyber threats and enhancing digital security for their clients.

Simplify's Take

What believers are saying

• HUMAN raised over $50 million for growth and bot attack defense.
• The acquisition of clean.io enhances HUMAN's protection against malvertising and ad fraud.
• HUMAN's partnership with Locality boosts digital advertising security and ROI.

What critics are saying

• Increased competition from startups offering innovative, cost-effective solutions.
• Integration challenges with clean.io may lead to operational inefficiencies.
• Rapid evolution of AI-driven bot attacks could outpace HUMAN's detection capabilities.

What makes HUMAN unique

• HUMAN specializes in protecting enterprises from sophisticated bot attacks.
• Their flagship product, BotGuard, safeguards digital properties, APIs, and apps.
• HUMAN leverages superior detection and hacker intelligence to stop fraud at scale.

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