About

HUMAN focuses on cybersecurity, specifically protecting businesses from advanced bot attacks to ensure safe online experiences. Their main product, BotGuard, is designed to protect digital assets, APIs, and applications from harmful bots. This technology works by utilizing advanced detection methods, global visibility, and insights from hacker activities to effectively prevent fraud and abuse on a large scale. Unlike many competitors, HUMAN emphasizes a subscription-based model and enterprise contracts, which allows for ongoing support and updates. Additionally, they have initiated The Human Collective, a program aimed at improving internet security through shared protection efforts. The goal of HUMAN is to be a reliable partner in combating cyber threats and to enhance the overall security of the digital landscape.

Simplify's Take

What believers are saying

• HUMAN's recent $100 million growth funding round and strategic mergers position it for accelerated growth and global expansion.
• The addition of industry-leading executives and a robust go-to-market strategy strengthens HUMAN's market leadership and operational efficiency.
• Partnerships with key players like Locality and Carahsoft expand HUMAN's reach and enhance its capabilities in protecting diverse sectors, including public and media.

What critics are saying

• The integration of multiple acquisitions, such as clean.io and PerimeterX, may pose challenges in unifying technologies and corporate cultures.
• The competitive cybersecurity landscape requires continuous innovation to maintain a leading edge, which can be resource-intensive.

What makes HUMAN unique

• HUMAN Security specializes in disrupting bot attacks, digital fraud, and abuse, setting it apart from general cybersecurity firms.
• The company's strategic acquisitions, such as clean.io and PerimeterX, enhance its comprehensive defense platform, offering unmatched protection across the media ecosystem.
• HUMAN's extensive observation of over 85% of global programmatic impressions provides unparalleled scale and accuracy in ad fraud detection.

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