Traeger
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About
Company Stage
IPO
Employees
N/A
Industries
Food & Agriculture, Consumer Goods
Total Funding
N/A
Headquarters
Houston, Texas
Founded
1924
Simplify's Take
What believers are saying
- Growing demand for eco-friendly products boosts interest in Traeger's wood-pellet grills.
- Smart home integration trends align with Traeger's tech-forward grill offerings.
- Outdoor living space trends increase demand for high-quality outdoor cooking equipment.
What critics are saying
- Increased competition from brands like Pit Boss and Camp Chef during sales events.
- Resurgence of traditional cooking methods may shift preferences away from pellet grilling.
- Voluntary recall of Flatrock griddle could impact consumer trust and sales.
What makes Traeger unique
- Traeger pioneered wood-pellet grills, setting them apart in the outdoor cooking market.
- The Woodridge Series offers cutting-edge technology at accessible price points, enhancing market appeal.
- Collaborations like with Louisville Slugger create unique, themed grilling experiences for consumers.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Professional Development Budget
Employee Discounts
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