Cardboard, Inc

Cardboard, Inc

Manages SaaS subscriptions via virtual cards

Overview

Cardboard, Inc. provides virtual cards to help businesses manage SaaS subscriptions. It issues virtual payment cards that are used to pay software subscriptions, giving customers a centralized platform to control spending, track expenses, and simplify renewal management. The product works by issuing and routing payments through dedicated virtual cards with limits and rules, enabling centralized dashboards, merchant tagging, and spend visibility for SaaS expenses. What sets Cardboard apart from competitors is its emphasis on a simple, enjoyable user experience and streamlined workflows, instead of complex enterprise solutions, supported by founders with deep experience scaling software startups and a global, subscription-based service model from Norway. The company’s goal is to make SaaS management straightforward and enjoyable, helping businesses of all sizes gain clear control over their software spend and subscriptions.

About Cardboard, Inc

Simplify's Rating
Why Cardboard, Inc is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Company Size

11-50

Company Stage

Seed

Total Funding

$3.6M

Headquarters

Oslo, Norway

Founded

2022

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Simplify's Take

What believers are saying

  • Europe-first positioning fits Nordic buyers and EUR account workflows.
  • SMBs and scaleups with many subscriptions need centralized software spend control.
  • Usage alerts and renewal tracking deepen recurring value and retention.

What critics are saying

  • Ramp bundles cards, bill pay, and broader spend controls in one workflow.
  • Pleo and Brex already substitute for Cardboard inside finance teams.
  • KYC, funding, and card replacement create onboarding friction and slow adoption.

What makes Cardboard, Inc unique

  • One card per subscription enforces vendor-level spend control and tracking.
  • AI Insights add proactive subscription analytics on the detail page.
  • Automated receipt collection and accounting exports reduce bookkeeping friction.

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Funding

Total Funding

$3.5M

Below

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$2.7M
Cardboard, Inc
$3M
Robinhood

Benefits

Company Equity

Unlimited Paid Time Off

Growth & Insights

Headcount

6 month growth

4%

1 year growth

-4%

2 year growth

0%

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