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Overview
Yepoda brings Korean skincare to Europe through a direct-to-consumer model. It offers cleansers, serums, and balms made with natural, vegan ingredients and cruelty-free formulations (PETA certified). Products are designed to support a multi-step K-Beauty routine, with emphasis on cleansing, treatment, and moisturization. The company differentiates itself by focusing on education about the Korean skincare regimen, a European-market presence, and a commitment to sustainability and social responsibility (1% of each order donated to environmental projects via 1% for the Planet). Its goal is to make K-Beauty accessible and appealing to European customers while maintaining high ethical and environmental standards and building a loyal customer base.
About Yepoda
Industries
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$1.7M
Headquarters
Berlin, Germany
Founded
2019
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Simplify's Take
What believers are saying
- Revenue reached €65 million in 2024, with growth above 120%.
- Sephora Europe distribution now exceeds 650 stores, expanding trial and visibility.
- Series B funding supports U.S. expansion and continued product innovation.
What critics are saying
- Heavy Sephora dependence exposes growth to retailer productivity and shelf-space risk.
- U.S. expansion adds logistics, localization, and regulatory execution complexity.
- K-Beauty positioning is vulnerable if rivals copy the education-led brand story.
What makes Yepoda unique
- Founded in 2020 to make Korean skincare accessible in Europe.
- Combines K-Beauty routines with vegan, cruelty-free, sustainability-led branding.
- Built a profitable Berlin DTC brand before scaling retail partnerships.
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Funding
Total Funding
$1.6M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Paid Vacation
Paid Holidays
Paid Sick Leave
Employee Discounts
Gym Membership
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 2%2 year growth
↑ 6%Yepoda secures Series B funding led by Verlinvest to accelerate global expansion, retail partnerships with Sephora, and sustainable K-Beauty innovation.
Yepoda is Hiring for 8 Jobs on Simplify!
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About Yepoda
Industries
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$1.7M
Headquarters
Berlin, Germany
Founded
2019
Yepoda is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today