NCBA Bank and the Dentsu School of Influence (DSOI) have launched a powerful initiative to equip 60 emerging content creators with essential financial literacy, business acumen, and personal branding skills. This partnership is part of NCBA’s ongoing #TwendeMbele campaign aimed at fostering a financially empowered and economically active generation of Kenyan digital creators. “We’ve partnered with the Dentsu School of Influence to champion the next generation of creators—equipping them with the tools to build powerful online brands, secure better deals, and make smarter money moves,” NCBA shared.Influencers as Economic DriversAt the heart of the workshop is a shared belief: influencers are economic drivers in today’s digital-first world. They’re not just entertainers—they’re entrepreneurs, marketers, and change agents.“At NCBA, we believe influencers are economic drivers,” said Jacquie Muhati, Deputy Director, Marketing Group Head of Brands. “That’s why we’re fusing our commitment to financial literacy with real conversations on money, influence, and growth—arming content creators with the knowledge to not just survive, but thrive.”. DSOI runs a six-month journey program that gives influencers a solid foundation for a career in content creation and gives them skills, tools and connections to supercharge their growth

The Its Moments campaign, launched by WBSC major partner Dentsu Inc. during the Premier12 2024, won Silver at the Asia Pacific Advertising Festival (ADFEST) Lotus Awards in the Entertainment category.