6sense

6sense

AI-driven platform for B2B customer targeting

About

6sense specializes in Account-Based Marketing (ABM) and predictive analytics for the B2B market. It helps businesses identify and engage potential customers by using an AI-driven platform that analyzes data to predict which companies are likely to become customers. This platform focuses on understanding the "anonymous buyer journey," which reveals insights into the early stages of a potential customer's research and decision-making process that traditional marketing tools often miss. By processing large amounts of data, 6sense enables its clients to target their marketing efforts more accurately. The company operates on a subscription-based model, where clients pay for access to its platform and features, including advanced targeting for advertising, customer behavior insights, and sales productivity tools. 6sense aims to enhance sales and marketing strategies for businesses, particularly in sectors like technology, finance, and healthcare.

Company Stage

Debt Financing

Employees

1,001-5,000

Industries

Data & Analytics, Enterprise Software

Total Funding

$416.4M

Headquarters

San Francisco, California

Founded

2013


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Simplify's Take

What believers are saying

  • 6sense was named a Leader in the 2024 Gartner Magic Quadrant for ABM.
  • The rise of intent data usage aligns with 6sense's focus on anonymous buying signals.
  • AI integration with CRM systems offers opportunities to enhance sales productivity.

What critics are saying

  • DemandScience and Terminus merger could intensify competition in the ABM space.
  • Slow growth in Southeast Asia's SaaS market may limit expansion opportunities.
  • Global expansion focus may strain resources if not managed carefully.

What makes 6sense unique

  • 6sense leverages AI to capture anonymous buying signals, enhancing B2B marketing strategies.
  • The platform offers advanced targeting features for precise marketing efforts.
  • 6sense's subscription model includes consulting and training services for added value.

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Growth & Insights
Headcount

6 month growth

5%

1 year growth

11%

2 year growth

24%

Benefits

Competitive Pay - We offer competitive market rate compensation.

Medical, Dental & Vision - A wide range of medical options and 100% employer paid dental & vision.

Open Vacation Policy - Take as much as you need. We’re a culture built on trust.

401(k) Retirement Plan - With up to $1,200 employer match.

11 Paid Holidays - In addition to our Open PTO Policy.

Paid Parental Leave - Up to 12 weeks for eligible employees.

Generous Fertility & Adoption Benefits - We support employees looking to grow their families.

Parking & Transit - Up to $270 a month for parking or commuter assistance.

EAP & Counseling - 5 free visits/year for financial planning, mental health, legal support, and more.

Travel Protection - Emergency ticket, missing baggage, and prescription replacement.

Disability Benefits - Short- and long-term disability insurance, provided by 6sense.

Lifestyle/Learning & Development Stipend - Physical, mental, and financial wellness.

Access to Udemy Training Library - 5,000+ courses across 75+ different categories.

Work From Home Expense Reimbursement - Get the equipment you need (on us).

Company-Wide All Hands Every 2 Weeks - Ask the executive team anything!

Employee Recognition Program - Free gifts every year on your work anniversary.

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