Ironman

Ironman

Global organizer of triathlon events

About Ironman

Simplify's Rating
Why Ironman is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Consumer Goods

Entertainment

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2023

Overview

Ironman runs triathlon events around the world and sells related products and content. It organizes and promotes endurance races that bring professional athletes, amateur competitors, and fitness fans together at events in many countries. Participants pay entry fees to register for races, while the company earns revenue from corporate sponsorships, licensing of the Ironman brand, and branded merchandise. Ironman also provides lifestyle content and training resources to engage and grow its audience.

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Simplify's Take

What believers are saying

  • Five new 2026 venues like IRONMAN Kalmar expand into Sweden and Denmark markets.
  • First IRONMAN 70.3 Ruidoso launches New Mexico event in 2026.
  • UKG title sponsorship boosts 2025 IRONMAN Australia revenue and visibility.

What critics are saying

  • SG Marathon Pte Ltd replaces Ironman as Singapore Marathon organizer from 2026.
  • Rising fees from $100 to $215 and logistics failures drive participant declines.
  • Overexpansion strains resources across new Pro Series venues like Pennsylvania.

What makes Ironman unique

  • IRONMAN dominates triathlon with global Pro Series spanning 16 races across nine countries.
  • Experience Oman Pro Series offers $1.7 million bonus pool for top professionals.
  • Free broadcasts on YouTube and Outside TV reach over 5 million viewers worldwide.

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Benefits

Flexible Work Hours

Remote Work Options

Company News

IRONMAN
Jan 23rd, 2026
2026 Experience Oman IRONMAN Pro Series Schedule Revealed

2026 Experience Oman IRONMAN Pro Series schedule revealed. The 2026 Experience Oman IRONMAN Pro Series will include six IRONMAN and eight IRONMAN 70.3 triathlons around the world in addition to the IRONMAN World Championship and the IRONMAN 70.3 World Championship triathlons. IRONMAN today revealed the 2026 Experience Oman IRONMAN Pro Series schedule, featuring a thoughtfully mapped calendar across regions, running from March to October, and five new race locations. The performance-based world series will continue to showcase and reward the world's top professional triathletes as they vie for points and event prize money towards the title of IRONMAN Pro Series champion and their share of $1.7 million USD in year-end bonus pool payouts. In its second year (to date), the IRONMAN Pro Series has seen a global viewership audience of over 5 million and captivated a legion of fans the world-over. The 2026 Experience Oman IRONMAN Pro Series will be contested over 16 races, including a combination of six IRONMAN and eight IRONMAN 70.3 triathlons from around the globe as well as the IRONMAN World Championship and IRONMAN 70.3 World Championship triathlons. The 2026 schedule will see five new race venues added to the calendar including the ANZCO Foods IRONMAN New Zealand, and IRONMAN Kalmar, Sweden. The three new IRONMAN 70.3 events joining the schedule are: North Ameria's IRONMAN 70.3 Pennsylvania Happy Valley North American Championship and IRONMAN 70.3 Boise triathlons, as well as IRONMAN 70.3 Elsinore triathlon in Denmark. The series will culminate in October with the pinnacle race in triathlon - the IRONMAN World Championship event in Kailua-Kona - taking its place as the final and deciding race of the 2026 Experience Oman IRONMAN Pro Series. With New Zealand hosting next year's opening race, the 2026 schedule is an homage to the history and magic of IRONMAN racing, with the world's two oldest IRONMAN triathlons bookending the series. All Experience Oman IRONMAN Pro Series races will be broadcast for free across multiple platforms globally including proseries.ironman.com, and YouTube. Viewers in the United States and Canada can watch the coverage unfold exclusively on Outside TV, and international audiences can tune in via iQIYI in China, ESPN (within Disney+) in Latin America and the Caribbean and SuperSport in South Africa. 2026 Experience Oman IRONMAN Pro Series. Don't miss a moment of the action. The 2026 Experience Oman IRONMAN Pro Series race schedule runs right through to October 2026 where the Overall Champions will be crowned at the IRONMAN World Championship in Kona, Hawai`i. Save the dates and get set to follow every moment of the action, because #everysecondmatters! | Date | Event | Location | | Saturday, Mar. 7, 2026 | ANZCO Foods IRONMAN New Zealand WPRO & MPRO | Taupō, NZL | | Sunday, Mar. 22, 2026 | IRONMAN 70.3 Geelong WPRO & MPRO | Geelong, Victoria, AUS | | Saturday, Mar. 28, 2026 | Athletic Brewing IRONMAN 70.3 Oceanside WPRO & MPRO | Oceanside, California, USA | | Saturday, Apr. 18, 2026 | Memorial Hermann IRONMAN Texas North American Championship WPRO & MPRO | The Woodlands, Texas, USA | | Sunday, May 17, 2026 | IRONMAN 70.3 Aix en Provence WPRO & MPRO | Aix-en-Provence, FRA | | Sunday, Jun.7, 2026 | IRONMAN Hamburg European Championship WPRO | Hamburg, DEU | | Sunday, Jun. 14, 2026 | IRONMAN 70.3 Pennsylvania Happy Valley North American Championship WPRO & MPRO | Happy Valley, Pennsylvania, USA | | Sunday, Jun. 21, 2026 | IRONMAN 70.3 Elsinore WPRO & MPRO | Elsinore, DEN | | Sunday, Jun. 28, 2026 | Mainova IRONMAN Frankfurt European Championship MPRO | Frankfurt, DEU | | Sunday, Jul. 12, 2026 | IRONMAN 70.3 Swansea WPRO & MPRO | Swansea, GBR | | Sunday, Jul. 19, 2026 | Athletic Brewing IRONMAN Lake Placid WPRO & MPRO | Lake Placid, NY, USA | | Saturday, Jul. 25, 2026 | IRONMAN 70.3 Boise WPRO & MPRO | Boise Idaho, USA | | Saturday, Aug. 15, 2026 | IRONMAN Kalmar WPRO & MPRO | Kalmar, SWE | | Sunday, Aug. 30, 2026 | IRONMAN 70.3 Zell am See-Kaprun WPRO & MPRO | Zell am See, AUT | | Saturday, Sep. 12, 2026 | IRONMAN 70.3 World Championship Nice WPRO | Nice, FRA | | Sunday, Sep. 13, 2026 | IRONMAN 70.3 World Championship Nice MPRO | Nice, FRA | | Saturday, Oct. 10, 2026 | IRONMAN World Championship WPRO & MPRO | Kona, Hawaii, USA |

The Straits Times
Dec 11th, 2025
SG Marathon to replace Ironman Group as Singapore Marathon organiser from 2026

SG Marathon to replace Ironman Group as Singapore Marathon organiser from 2026. SG Marathon Pte Ltd will take over the organisation of the Singapore Marathon from 2026. Follow topic: * SG Marathon Pte Ltd replaces Ironman Group as organiser of the Standard Chartered Singapore Marathon from 2026. * The new organisers come in at a time when the event has drawn some flak for several issues. * While the 2025 edition saw route improvements, it was hit by congestion at the finishing line on the first day. SINGAPORE - The Singapore Marathon will have a new organiser for the first time since 2016, with Sport Singapore (SportSG) announcing in a statement on Dec 11 that SG Marathon Pte Ltd will replace the Ironman Group. The Ironman Group was appointed to run the event on a 10-year contract in 2016. Expressing appreciation towards Ironman Asia, a SportSG spokesperson said: "SportSG is committed to ensuring that Singapore's only national marathon remains a world-class running event for local and international participants. "We look forward to partnering with SG Marathon Pte Ltd to deliver a successful marathon event in the coming years." SG Marathon - a joint venture between sport management companies Betterment Sports and Score Sports - has been appointed as the official event promoter on a multi-year contract. The venture is led by co-chief executives Leon Lai and Patricia Tan, who head Betterment Sports and Score Sports respectively. Betterment Sports specialises in consulting, athlete management and intellectual property creation, while Score Sports started in Malaysia in 2014 as mass participation sports and fitness events, with a focus on running events. Singtel fined $1m for fixed-line outage that disrupted emergency call services in october 2024. Malaysia's long-awaited electric train service linking KL and JB makes its debut in preview run. Tan su shan, ho ching and jenny lee on forbes' 2025 list of the world's most powerful women. Police looking for getgo driver involved in hit-and-run accident with bus in woodlands. Singapore sees more retrenchments in third quarter as job vacancies continued to drop. Singapore workers feel trapped over mismatch in expectations amid 'job-hugging' trend: experts. Singapore New, smaller landed homes draw upgraders as landed property supply stays broadly flat for 25 years. Almost 200,000 could die in major tsunami after 'maximum-class' quake: japan authorities. Its roster of events includes the Score Run in Malaysia, which has grown from 3,674 participants in its first edition in 2014 to a record 33,000 in 2024. It opened a Singapore office in early 2025. Lai said the new team wants to bring the broader community into the event and make it into one that Singaporeans are proud of. They also hope to involve local small and medium-sized enterprises and businesses, with activities kicking off as early as registration day. The 41-year-old said: "I want to build a platform and beyond a platform, I really want Singapore to become a running city, I want to give our national athletes a platform as well to rise. "We want to turn it into a cultural event, we don't want it to just be an event of inconvenience. It can be an event that people look forward to like the National Day Parade and the F1 weekend." A key focus will be the half-marathon and marathon national championships, which the duo see as an opportunity to shine the spotlight on local athletes. When asked whether there are plans to increase prize money for the national championships, Lai said it was a "delicate subject", adding that the priority for now is to give national athletes greater visibility. One example he gave was showcasing them in various training programmes leading up to the marathon weekend. Lai said: "We have an opportunity now to put our national athletes on the plate... The Singapore national marathon has an opportunity to allow us to educate the Singaporean about who our national athletes are. "We have the half-marathon and marathon national championships. This is a great platform to discover new talent - how can we find new athletes for Singapore athletics who can carry our nation to glory." Calling it an event "by runners, for runners", Tan said: "We want it to be like a festival - everybody will be involved here, it will be the talk of the town... we want to get people from overseas to come. "We currently have about 25 per cent of international run participants, we want to grow that, we want to promote Singapore." The SG Marathon team also includes former Singapore Athletics general manager Shalindran Sathiyanesan and Liang Wei Song, who previously spent eight years organising the event under Ironman. A spokesperson from Standard Chartered bank, which has been the event's title sponsor since 2002, said: "We look forward to working with SG Marathon Pte Ltd and other partners to discuss how we can continue to support the event, as we have over the last 24 years. "We are also grateful for the partnership with Ironman Group and wish them all the best." The new organisers come in at a time when the event has drawn some flak for several issues. In 2024, runners described the final stretch of the marathon route, beginning from the 30km mark along West Coast Highway, as particularly gruelling due to the heat, with no shelter at that portion of the course. While the 2025 edition saw route improvements, it was hit by congestion at the finishing line on the first day. Asked if recent challenges made the role more difficult, Lai credited Ironman, praising them for doing a "fantastic job over the years" and said the new team intends to engage partners and vendors closely. Under Ironman, the Singapore Marathon consistently drew large crowds, with participation ranging from close to 40,000 to over 55,000 runners annually, except for the modified and scaled-down versions in 2020 and 2021 during the Covid-19 pandemic. Ironman came in with the ambition to grow the event to the scale of the Boston, New York and London Marathons and in 2017, launched a bid for the Singapore Marathon to become the seventh Abbott World Marathon Major (AWMM) and it was announced as a candidate race. But it has also endured some hiccups through the years. In 2019, organisers shifted the marathon from its traditional pre-dawn start to an evening flag-off, a move intended to strengthen its AWMM bid. The change led to heavy congestion and traffic jams, drawing criticism from participants and the public. Runners that The Straits Times spoke to said they were largely satisfied with Ironman's tenure, but were open to new ideas. Veteran runner Steven Ng, who has taken part in 22 consecutive editions, said: "I see this as an opportunity for positive change. A new organiser could bring fresh perspectives and innovative ideas to further enhance the event experience for runners. I'm hopeful that any transition will build on the strong foundation already in place and make the Singapore Marathon even better moving forward." A common concern was the rising cost of participation - a marathon slot cost $100 in 2016, compared with $215 at the last-call rate in 2025. Ngee Ann Polytechnic student Trevor Chia said greater transparency around pricing would help. "A clearer breakdown of what the registration fee goes towards might be helpful, especially since the cost is on the higher side," said the 19-year-old, who has taken part in three editions. Keane Ko, the runner-up in the half-marathon at the 2024 national championships, hopes national athletes will receive better recognition at the event. The 25-year-old pointed to how the top prize for the marathon has remained unchanged at $10,000, the same as in 2016. He said: "If we look at inflation, I look at us elite athletes, $10,000 will be used up really fast. You need to pay the coaches, need to train, all this money doesn't drop from the sky. "We have to work very hard for sponsorship and stuff like that." While Ngee Ann Polytechnic student John You found his first Singapore Marathon experience this year satisfactory, he raised concerns about race-day logistics, recalling that some of the medical tents that he visited had run out of supplies without a clear process to replenish them. The 19-year-old said: "If a new team is able to demonstrate that they listen to participants, address logistical issues, and improve safety and race experience, I would be confident in giving them the chance to run the event successfully." Lim Han Chee, who has participated in 16 editions, said the event has improved significantly over the past decade and views the new organisers "with cautious optimism". He hopes that future editions will continue to keep the half-marathon and marathon on separate days - a new format that was introduced at the most recent edition - and adopt staggered flag-off times across the events to ease congestion. He also wishes to see improved start-pen discipline, noting that many runners enter pens faster than their actual pace, which creates bottlenecks early in the race, as well as the introduction of more cooling zones and shaded stretches to suit Singapore's climate. Kimberly Kwek joined The Straits Times in 2019 as a sports journalist and has since covered a wide array of sports, including golf and sailing.

NM Newswire
Apr 21st, 2025
IRONMAN comes to New Mexico for the first time with new IRONMAN 70.3 Ruidoso New Mexico triathlon in 2026

RUIDOSO, N. M. / TAMPA, Fla. (April 16, 2025) - IRONMAN announced today that it will host the first IRONMAN branded event in the state of New Mexico with the IRONMAN 70.3 Ruidoso New Mexico triathlon.

The Herald
Mar 31st, 2025
Competitor dies after corporate triathlon incident

Ironman has confirmed the death of a competitor after an incident in the swim leg of the Corporate Triathlon Challenge off Hobie Beach in Gqeberha on Saturday.

Endurance Sportswire
Mar 22nd, 2025
IRONMAN Confirms 2025 Global Broadcast Schedule, Featuring Free Live Coverage of All IRONMAN Pro Series Races; Live Coverage Kicks Off Over the Weekend at IRONMAN 70.3 Geelong

TAMPA, Fla. (March 21 2025) /ENDURANCE SPORTSWIRE/ - IRONMAN today confirmed its broadcast schedule for the 2025 season, featuring all 18 of the IRONMAN Pro Series races(TM) across nine months of the year and kicking off with this weekend's IRONMAN 70.3 Geelong triathlon in Victoria, Australia.

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