Overview

Leanplum provides a customer engagement platform that helps businesses create personalized experiences for their customers. The platform allows companies to deliver targeted marketing campaigns, analyze customer behavior, and optimize interactions across various channels such as mobile apps, email, and web. Leanplum's tools include analytics for measuring campaign performance, A/B testing to identify effective strategies, and automation to enhance marketing efforts. Unlike many competitors, Leanplum focuses specifically on medium to large enterprises across diverse industries like retail, finance, and entertainment, offering a subscription-based service model. The goal of Leanplum is to help businesses strengthen customer relationships and drive growth through improved engagement.

Simplify's Take

What believers are saying

• Leanplum benefits from the rise of AI-driven personalization in marketing.
• The acquisition by CleverTap could expand Leanplum's market reach and capabilities.
• Leanplum's focus on privacy-centric solutions aligns with increasing data protection demands.

What critics are saying

• Increased competition from Airship and MoEngage may impact Leanplum's market share.
• CleverTap's acquisition might disrupt Leanplum's existing client relationships.
• The male-dominated IT sector could challenge Leanplum in attracting diverse talent.

What makes Leanplum unique

• Leanplum offers a single platform for multi-channel marketing campaigns.
• Global brands like Tinder and Zynga rely on Leanplum for customer engagement.
• Leanplum's SaaS model provides analytics, A/B testing, and automation features.

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Funding

Total Funding

$131.2M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:

Kleiner Perkins

Notable Investors:

Kleiner Perkins

$27,000,000

Series D

Mar 2020

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Below Average

Industry standards

Ind Avg. $77M

$27M

$49M

$50M

$70M

$80M

$100M

View all funding stages