Overview

HealthPlanOne provides sales and marketing services to help health insurance carriers find and enroll new members. The company operates online marketplaces where consumers compare plans and uses a cloud-based platform to manage outsourced contact centers and lead generation for insurance providers. Unlike traditional brokers, it offers a full-service model that combines digital lead generation with specialized programs to improve plan quality ratings and manage retiree transitions. Its goal is to help insurance carriers grow their membership and improve customer retention through cost-effective, data-driven enrollment solutions.

Simplify's Take

What believers are saying

• Kinney Drugs partnership expands Medicare Part D comparisons in New York, Vermont.
• Lightyear Capital's 2020 recapitalization fuels member acquisition growth.
• 3,000 employees across nine locations serve nationwide Medicare consumers.

What critics are saying

• CMS Medicare Advantage cuts shrink carrier budgets 10-25% in 2025-2026.
• Oscar Health, eHealth displace 15-30% marketplace traffic annually.
• Lightyear forces sale by 2026-2027 amid depressed insurtech valuations.

What makes HealthPlanOne unique

• HPOne delivers exclusive Medicare leads as largest producer since 2011.
• Proprietary cloud-based sales platform launched in 2012 enables enrollment.
• CMS-authorized Web Broker since 2013 supports direct-to-consumer marketplaces.

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Funding

Total Funding

$6.5M

Below

Industry Average

Funded Over

1 Rounds

$6,500,000

Series A

Apr 2008

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$6.5M

$8.2M

$15M

$30M