About

GWI provides a platform for consumer research that helps businesses understand consumer behavior in real-time. The platform conducts the largest online consumer survey globally, gathering insights from over a million people each year. Clients can access this data 24/7, allowing them to learn about their audience's interests, behaviors, and values whenever they need. The interface is designed to be user-friendly, making it easy for clients to conduct research and become knowledgeable about their target audience. GWI also offers insights tailored to specific sectors, helping businesses identify trends and behaviors relevant to their industry. Additionally, GWI aids clients in recognizing emerging trends on both global and local scales, enabling them to adjust their strategies proactively. The company generates revenue through subscription fees from businesses that use its platform and research tools.

Simplify's Take

What believers are saying

• Increased demand for real-time consumer insights as businesses adapt to market changes.
• Growing interest in sector-specific insights, especially in travel and hospitality post-pandemic.
• Rise of social media platforms like TikTok offers new consumer engagement opportunities.

What critics are saying

• Increased competition from new entrants in the consumer research market.
• Challenges in data integration and privacy concerns with the Dynata partnership.
• Strategic shifts by new CTO Nick Dearden may disrupt current operations.

What makes Global Web Index unique

• GWI conducts the world's largest online consumer survey, interviewing over a million annually.
• The platform offers 24/7 access to real-time consumer behavior insights.
• GWI provides sector-specific insights, helping businesses understand industry-specific trends and behaviors.

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