Global Web Index

Global Web Index

Consumer research platform providing real-time insights

About Global Web Index

Simplify's Rating
Why Global Web Index is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

501-1,000

Company Stage

Series B

Total Funding

$220M

Headquarters

London, United Kingdom

Founded

2009

Overview

GWI provides a platform for businesses to access real-time insights into consumer behavior through extensive online surveys. It conducts the largest global consumer survey, interviewing over a million people each year, which allows clients to understand their audience's interests, behaviors, and values. The platform is designed to be user-friendly, enabling clients to easily navigate and utilize the data to become knowledgeable about their target market. GWI also offers insights tailored to specific sectors, helping businesses identify trends and behaviors relevant to their industry. This capability allows clients to differentiate themselves in the market and adapt to emerging trends both globally and locally. GWI operates on a subscription model, where businesses pay to access the platform and its research tools, which have proven effective in shaping successful marketing strategies.

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Simplify's Take

What believers are saying

  • Growing demand for real-time consumer insights boosts GWI's market relevance and client base.
  • Partnership with Dynata enhances GWI's data offerings, providing integrated and actionable insights.
  • Launch of GWI USA Plus taps into the growing interest in American social value topics.

What critics are saying

  • Departure of senior VP Nikolaropoulos may impact GWI's engineering and innovation capabilities.
  • New CTO appointment could disrupt current operations if technological strategies shift significantly.
  • Focus on American markets with GWI USA Plus may divert resources from global initiatives.

What makes Global Web Index unique

  • GWI conducts the world's largest online consumer survey, interviewing over a million people annually.
  • The platform offers sector-specific insights, helping businesses understand trends in their specific industry.
  • GWI provides real-time access to consumer data, enabling clients to adapt strategies quickly.

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Funding

Total Funding

$220M

Above

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$100M
ClickUp
$180M
Global Web Index

Benefits

Paid Vacation

401(k) Company Match

Flexible Work Hours

Remote Work Options

Health Insurance

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-3%
The Paypers
Apr 4th, 2025
Revolve Teams Up With Affirm For Flexible Payments

Fashion retailer Revolve has partnered with Affirm to upgrade the payment experience for the US.Through this partnership, fashion shoppers in the US can use Affirm pay-over-time plans for Revolve’s premium collection. This way, customers can access luxury clothing, footwear, accessories, and beauty like Helsa and GRLFRND Denim, both online and through the Revolve mobile app. Additionally, with the integration of Affirm payment solutions, customers can choose from multiple payment options; they can select from multiple payment plans, biweekly or monthly, with rates starting as low as 0% APR, without any late or hidden fees. The purpose of the partnership is to offer shoppers the opportunity to purchase luxury and trending apparel by making high-end fashion more affordable. The request for flexible payment methods

Fintech Futures
Mar 12th, 2025
Natech Banking Solutions hires new CTO and CPO with plans to "expand internationally"

Nikolaropoulos joins directly from consumer research firm GlobalWebIndex (GWI), where over a six-year career, he most recently served as senior VP of engineering and country lead for Greece and Czechia.

PR Newswire
May 16th, 2024
New Travel Booking Site Spryr.Com Launches "Getaway To The Islands Sweepstakes"

Spryr.com invites travelers to "Book Smarter and Stay Longer" with exceptional rates in the U.S. and CaribbeanLONGWOOD, Fla., May 16, 2024 /PRNewswire/ -- Spryr.com, a new internationally-backed travel booking site, is thrilled to announce the launch of its 2024 Travel Sweepstakes, featuring a 5-night all-inclusive stay in the Dominican Republic, and round-trip airfare for four guests.Enter the Spryr.com/islandsweeps Getaway To The Islands Sweepstakes. Win an all-inclusive vacation to Lifestyle Holiday Vacations Club, beachside in Puerto Plata, Dominican Republic including round trip airfare for four. Be our guests at this luxurious all-inclusive resort and stay in a three-bedroom Crown Villa with Exclusive Spryr VIP access that includes luxury transportation to and from the airport. You'll be pampered with a personal chef and other amenities like a private BBQ, massages, and of course, you'll have one of their famous golf carts to get around this expansive Caribbean oasis."We are thrilled to collaborate with some of the finest vacation clubs, resorts and hotels around the U.S., Caribbean and Brazil, with new destinations on the way. Through these partnerships, we can offer our customers the opportunity to enjoy premium accommodations at unbeatable prices," said Sean Smith, Chief Marketing Officer at Spryr

GWI
Feb 8th, 2024
GWI and Dynata Partner to Provide Ready-to-Activate Global Audience Data

New York (US), 8th February 2024 - GWI, the global consumer research platform, has partnered with Dynata - the most trusted source for reliable, accurate human-sourced data - to launch GWI Audience Activation.

Compsmag
Dec 8th, 2023
GWI Appointments Tech Leader: Accelerating Innovation in Market Research

Consumer research platform GWI has appointed former OAG technology leader Nick Dearden as CTO, based at its UK headquarters in London.

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Global Web Index is Hiring for 6 Jobs on Simplify!

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We update Global Web Index's jobs every few hours, so check again soon! Browse all jobs →