Capital Group, managing over $2.3 trillion in assets, has taken a significant step into crypto by acquiring a 5% stake in Metaplanet.

Recent news of a16z-backed fintech startup closing doors after failing to find a buyer proves just how tough is current environment for fintech startups. The fintech landscape got crowded, and startups have to work that much harder to stand out from the crowd.According to Crunchbase data, global venture funding in Q3 2024 decreased by 16% compared to the previous quarter and 15% in a year-over-year perspective. If this trend holds, in 2025, fintech founders are likely going to face even greater challenges when competing for investments. Success will hinge on more than just launching good products or having reasonable roadmaps; businesses will have to put more effort into adopting communication strategies that resonate with investors and consumers and position them in a favourable light.How can that be done, you might ask? Well, let’s take a look at some practical examples.1. Personalisation and founder-focused brandingInvestors today look beyond just your product offering; they want to understand the people behind the project. Given the ongoing economic turmoil, they must be careful about choosing where to put their money, and a compelling founder story can make all the difference when trying to secure funding

Cowan joins Beacon Pointe from Capital Group, where he served as a regional vice president and retirement plan counselor.