84.51° offers data analytics and marketing services to retailers and consumer goods companies, helping them understand and engage with their customers. By using advanced data science and predictive analytics, the company analyzes consumer data to provide insights into shopping behavior and preferences. Unlike its competitors, 84.51° focuses on a business-to-business model, charging clients for access to its analytics tools and consulting services. The company's goal is to foster a positive workplace culture while enabling clients to make informed marketing decisions.

Data & Analytics

Consumer Goods

84.51 Degrees

Great Britain’s Co-op is teaming with Walmart to expand its online grocery offering. The cooperative convenience store network announced Friday (July 5) that it will work with Walmart Commerce Technologies to implement its online fulfillment technology, “Store Assist.”. “Growing our share of the quick commerce market is our focus through both our own online shop and with strategic partners,” Co-op Head of Online Development George Hayworth said in the announcement

Co-Op Teams With Walmart To Expand Online Grocery Offering

Coalition partners, including title sponsor Colgate-Palmolive, are committed to supporting the goal of generating over 1,000 hours of mentorship for students in one yearWASHINGTON, Jan. 23, 2025 /PRNewswire/ -- In honor of National Mentoring Month this January, 1,000 Dreams Fund (1DF), a nonprofit organization dedicated to fueling the career goals and dreams of talented women in need, announces the Year 6 return of MentorHER , its women's mentoring initiative. Together, with its coalition of partners, they have set a goal of generating over 1,000 hours of mentorship for students in one year.Celebrating National Mentoring Month, 1,000 Dreams Fund (1DF), a nonprofit organization dedicated to fueling the career goals and dreams of talented women in need, announces the Year 6 return of its women's mentoring initiative, MentorHER with Colgate-Palmolive as its Title Sponsor.According to 1,000 Dreams Fund's research, 70 percent of American women, ages 18-25, say they have never had a mentor. MentorHER was created to address the need for more mentors for young women by connecting working professionals with underserved students to create mentoring relationships that lead to success in school and beyond. Additionally, the program focuses on high-quality matches by pairing students with professionals who hold positions in industries to which the student aspires to work.Colgate-Palmolive Company , a founding partner of the program, is returning as the Title Sponsor. As part of its purpose to reimagine a healthier future for all people, the Company will continue to partner with 1DF by enlisting employee mentors to empower women and accelerate their progress into leadership

1,000 Dreams Fund Unveils Their Mentorher Initiative Coalition For Year 6

The British government wants supermarkets to cap food prices amid rampant inflation. U.K. health secretary Steve Barclay said Sunday (May 28) that ministers were in discussions with retailers to “address the very real concerns” many Britons have about food inflation and the cost of living, the Financial Times (FT) reported. . According to the report, the notion of supermarkets instituting voluntary controls on the price of staple foods came out of a meeting between Chief Secretary to the Treasury John Glen and retailers earlier this month amid government concerns about runaway food inflation

Uk Seeks Cap On Food Prices As Consumers Struggle

In times of economic uncertainty and persistent inflation, consumers tend to stretch their budgets to the maximum, especially in essential categories like groceries. To do so without giving up true essentials, many consumers trade down by buying cheaper brands, shop at discount stores, or purchase a lower volume of some items. PYMNTS Intelligence found that these strategies, which have been broadly adopted by consumers from all income buckets in the past, are expected to persist despite inflation relief. Data from the most recent edition of the PYMNTS Consumer Inflation series revealed that almost half of grocery shoppers traded down by purchasing from merchants with lower prices, and 35% switched to buying lower-quality items or private-label products

Grocery Shoppers Continue To Trade Down Despite Inflation Relief

As grocery shoppers settle into the warmer months, many are shifting away from eCommerce back to brick-and-mortar stores with more time to make their food purchases. Melissa Myres, director of insights at grocery giant The Kroger Co.’s retail data science, insights and media subsidiary 84.51°, told PYMNTS in an interview that many grocery shoppers spend more time in physical stores during the warmer months. “That could be for a variety of reasons,” Myres said. “It’s lighter longer. They might have a schedule where it’s easier for them to find time. They don’t maybe have to worry about weird weather conditions … We’ve got more foot traffic heading to the brick-and-mortar side of the [grocery] world.”

Shop Talk: Consumers Return To Brick-And-Mortar Grocery For Summer

This week in grocery, Kroger looks to boost its margins with its new in-house advertising platform, Dollar Tree pushes past the one-dollar price point with new frozen food options, and Tops Markets expands eCommerce access for low-income consumers.Kroger, the United States’ leading pure-play grocer, is expanding its retail media business, Kroger Precision Marketing (KPM), with the launch of an in-house advertising platform with self-service listing capabilities for brands, as 84.51°, the grocer’s data science firm, announced Wednesday (June 28).“Retailers are creating the consumer-first future of advertising,” Cara Pratt, senior vice president of Kroger Precision Marketing, said in a statement. “We know we need to remove friction from the retail media buying process. Building a new foundation of integrated technology empowers brands and agencies to maximize retail media’s potential.”The move comes as grocers, helped by the growth in their eCommerce channels, look to sell their data to brands to boost margins, as ongoing inflation eats into their profits. On the company’s earnings call earlier this month, Kroger Chief Financial Officer Gary Millerchip cited “growth in retail media” as one of the “many components” of the grocer’s “strategy to improve margin over time.”The advertising platform includes sponsored product listings, on-site display ads and other retail media initiatives to come.Dollar Tree Expands $5 Frozen Grocery SelectionKroger is far from the only retailer making major moves to adjust for grocery inflation. Last week, in its 2023 Investor Conference presentation, major discount chain Dollar Tree announced that it has been expanding its food options that go above the chain’s $1.25 primary price point.Specifically, the company noted that its frozen foods selection, with $3, $4 and $5 options, was available at more than 3,900 stores as of the end of last quarter (April 29) and that, throughout the rest of this year, the retailer will be expanding this selection to 1,600 more stores.The news comes as consumers, facing ongoing grocery inflation, increasingly turn to discount retailers to meet their food needs.PYMNTS’ study “Consumer Inflation Sentiment Report: Consumers Cut Back by Trading Down” surveyed more than 2,000 U.S. consumers about their experiences and perceptions in shopping

Grocers Go All-In On Advertising As Inflation Cuts Into Margins

Walmart is offering its customers a chance to use disposable cutlery and still go green. The retailer on Thursday (Sept. 14) announced the rollout of 100% compostable forks, knives and spoons, manufactured under its private label Great Value. “This innovation offers an alternative to single-use plastics, popular during celebrations, helping make the more sustainable choice an affordable one for our customers,” the company said in a news release

Walmart Digs Into Sustainability With Compostable Private Label Cutlery

As consumers increase their digital engagement across all parts of their lives, online grocery adoption is growing more slowly than other parts of people’s day-to-day routines.By the NumbersAccording to data from PYMNTS’ recent study “How the World Does Digital: Daily Digital Engagement Hits New Heights,” which draws from a survey of more than 17,500 consumers in 11 markets that account for 50% of the world’s GDP, digital engagement overall grew 2.4% year over year in the first quarter of 2023. Yet digital engagement in grocery grew only 1.7%.The Data in ContextPart of this slow growth may come down to consumers’ caution when shopping for groceries amid ongoing economic challenges, especially given that price-conscious consumers tend to opt for brick-and-mortar, as Barbara Connors, vice president of commercial insights at 84.51°, the marketing insights subsidiary of grocery giant Kroger, told PYMNTS in an interview last fall.“We know that very price sensitive customers are those that have lower engagement with eCommerce and are lower on the adoption curve, and those are the customers that are most likely to go into a store,” Connors said. “And one of the reasons is because they are looking for sales, deals and coupons, and it is easier for them to do that in-store than online.”Still, while the industry’s digital presence may be growing slower than other parts of the economy, it is nonetheless trending upwards, and grocers are noting the need to build toward their longer-term omnichannel futures.“In online grocery today, the biggest shift is from independent retailers relying on others in a way that is not sustainable and not profitable to independent retailers, taking the reins and taking control and investing in this channel, because of all the value that it can create,” Jeff Anders, co-founder and CEO of eGrocery technology company Grocerist, told PYMNTS in an interview earlier this year

Grocery’S Global Digital Growth Lags Behind Other Industries By 29%

On World Introvert Day, HushLoudly recognizes companies demonstrating a commitment to introvert inclusionCHICAGO, Jan. 1, 2025 /PRNewswire/ -- HushLoudly, a podcast and brand dedicated to advocating for introversion, celebrates companies that have established employee resource groups (ERGs), education, programming, special events, and content that honor individuals' preferences for introversion. These organizations are leading the way in bringing positive attention and understanding to the differences in personality styles through advocacy, education, resources, and support

Best Companies For Introverts 2025

Aitkin joined Kroger as CMO in 2020, from chief
executive officer of 84.51°, Kroger's insights and media division.

Kroger Names New CMO

As grocery shoppers increasingly seek out Click-and-Mortar™ technologies for a seamless omnichannel experience, Albertsons is seeing double-digit online growth, helped by its rewards refresh. The grocery giant, which has more than 2,200 stores across the U.S., shared in its first-quarter fiscal 2024 financial results, reported Tuesday (July 23), that it saw digital sales rise 23% year over year as loyalty membership grew by 15% to 41.4 million. “Our Customers for Life strategy is placing the customer at the center of everything we do, and we continued to drive strong year-over-year growth in loyalty members as we launched our new simplified ‘for U’ loyalty program,” CEO Vivek Sankaran said in a statement. “Amidst an evolving economic and industry backdrop, we continued to deliver outsized growth in our digital and pharmacy businesses.”

Albertsons’ Loyalty Refresh Contributes To 23% Digital Growth

Data analytics for retail and consumer goods

84.51 Degrees

Data analytics for retail and consumer goods

84.51 Degrees

Data analytics for retail and consumer goods

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