About

84.51° provides data analytics and marketing services to retailers and consumer goods companies, helping them understand and engage with their customers. The company uses advanced data science and predictive analytics to analyze large amounts of consumer data, which allows businesses to make informed decisions and customize their marketing strategies. This service is particularly beneficial for large retail chains and consumer goods manufacturers, as it offers insights into consumer behavior, preferences, and trends, enabling clients to adapt to changing market conditions. Unlike many competitors, 84.51° operates on a business-to-business model, charging clients for access to its analytics tools and consulting services. The company's goal is to help clients meet shoppers' needs throughout their purchasing journey while maintaining a strong commitment to an inclusive and supportive workplace culture.

Simplify's Take

What believers are saying

• 84.51°'s collaboration with major retailers like Kroger and Walmart enhances its market credibility and provides significant growth opportunities.
• The company's ability to adapt to market trends, such as the shift back to brick-and-mortar shopping, demonstrates its agility and relevance.
• Employees benefit from a positive workplace culture that values inclusivity and support, fostering innovation and job satisfaction.

What critics are saying

• The competitive landscape in data analytics and marketing is intense, requiring continuous innovation to maintain a leading position.
• Economic uncertainties and inflation can impact client budgets, potentially affecting 84.51°'s revenue streams.

What makes 84.51 Degrees unique

• 84.51° leverages advanced data science and predictive analytics to provide deep consumer insights, setting it apart from competitors who may not offer the same level of analytical sophistication.
• The company's strong emphasis on fostering an inclusive and supportive work environment contributes to its innovative edge and employee satisfaction.
• 84.51°'s B2B model, focusing on large retail chains and consumer goods manufacturers, allows it to specialize and provide tailored solutions that directly address the needs of these sectors.

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