Propel

Propel

Free mobile app for benefits management

Overview

Propel builds and operates a free mobile app called Providers that helps low‑income Americans manage welfare benefits, save money, and earn income. The app provides instant EBT balance checks, removing the need to call a help line, and offers personalized coupons, resources, and job postings that fit different schedules, from gig work to full‑time roles. Propel likely earns revenue through partnerships with businesses that supply the tailored deals and job opportunities featured in the app, while keeping the service free for users across all 50 states and 3 territories. A key goal is to raise awareness about Medicaid churn during post‑pandemic unwinding and to meet users where they already are to help them navigate the safety net more effectively.

About Propel

Simplify's Rating
Why Propel is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Government & Public Sector

Consumer Software

Social Impact

Company Size

51-200

Company Stage

Grant

Total Funding

$88M

Headquarters

New York City, New York

Founded

2014

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Simplify's Take

What believers are saying

  • The Gates Foundation grant funds AI tools for benefits navigation and question answering.
  • Free tax filing can deepen engagement around refund season and acquisition.
  • Debit-card interchange and advertiser partnerships create multiple monetization paths.

What critics are saying

  • State portal access changes can break core EBT balance-check functionality.
  • SNAP unwinding normalization reduces urgency and lowers recurring app usage.
  • Merchant and advertiser trust issues can damage revenue and user confidence.

What makes Propel unique

  • Providers serves over 5 million users across all 50 states and three territories.
  • The app turns EBT balance checks into a mobile, permissioned workflow.
  • Propel combines benefits management, savings offers, and income opportunities in one app.

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Funding

Total Funding

$88M

Above

Industry Average

Funded Over

6 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Mental Health Support

Paid Vacation

Unlimited Paid Time Off

401(k) Company Match

Fertility Treatment Support

Growth & Insights

Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-2%

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