Appfire, a global provider of enterprise apps, has appointed Marc Gemassmer as chief revenue officer. Gemassmer brings over 20 years of experience in enterprise software and security, most recently serving as CRO at CloudBees, where he scaled the business to approximately $160 million in revenue whilst improving profitability. In his new role, Gemassmer will lead Appfire's global go-to-market strategy, overseeing sales, channel, customer success and revenue operations. He previously held CRO positions at Xactly and Vectra AI, and led worldwide sales for OpenDNS through its acquisition by Cisco. Appfire serves more than 27,000 organisations worldwide, including over 50% of Fortune 500 companies, providing solutions that integrate with platforms including Atlassian, Microsoft and Salesforce.

Appfire recognized for partner program excellence in 2026 CRN(R) Partner Program Guide. Appfire news Alyssa Cutler Feb 27, 2026 Appfire has been included in the prestigious CRN Partner Program Guide for the third consecutive year. This annual guide is an essential resource for solution providers seeking vendor partner programs that match their business goals and deliver high partner value. As solution providers navigate evolving customer demands, new technologies and changing business models, the structure and depth of vendor partner programs play an increasingly critical role in partnership decisions. Elements such as financial incentives, sales and marketing support, training and certification opportunities, and technical resources can significantly influence a partner's ability to scale, differentiate and drive profitability over time. For the 2026 guide, CRN assessed technology vendors based on the strength and breadth of their partner program offerings, including partner training and enablement, pre- and post-sales support, marketing resources, technical assistance and ongoing communication. The resulting guide provides solution providers with meaningful insight into partner programs designed to support sustained success in a rapidly evolving channel landscape. Driving deeper alignment to deliver greater impact Over the past year, Appfire has advanced its partner program to support deeper, more strategic engagement while maintaining a partner-first approach. As the company's direct sales and customer success motions have evolved, Appfire has meaningfully driven harmony among these teams to provide more robust customer engagement and satisfaction. Appfire partners have benefited from collaborative solution building, increased cloud migration support, and incentives as the program has evolved. Programs like Cloud Ready involve partners at the outset of complex, multi-year customer transformations, leading to stronger alignment and outcomes. These initiatives are supported by Appfire's Partner Portal, which provides enablement resources that help partners engage more effectively and grow long-term. At the same time, Appfire has evolved its program to advance practical, outcome-driven AI adoption aligned with real customer workflows. As the company expands its product portfolio in step with platform advancements, it works closely with partners to pinpoint where AI can deliver meaningful operational value. This approach is reinforced with targeted enablement and use-case guidance, equipping partners to position AI effectively within existing customer environments. "Being recognized in the CRN Partner Program Guide for the third consecutive year is a meaningful signal that our partner strategy is resonating where it matters most - in the market," said Appfire Chief Marketing Officer Catherine Solazzo. "We've intentionally built a program that goes beyond transactions to drive true ecosystem alignment across sales, customer success, and our partner community. As customer expectations accelerate around cloud transformation and AI-enabled workflows, we're ensuring our partners are equipped not just with tools and incentives, but with clear use cases, differentiated solutions, and the confidence to lead strategic conversations. Our focus is on building a modern, high-impact partner program that fuels sustainable growth and shared success." Alyssa Cutler is a member of Appfire's Corporate Communications team, specializing in public relations and external storytelling. She helps audiences connect with Appfire's unique value by amplifying the company's achievements, thought leadership, and culture. Subscribe for updates. Keep up on all the latest: news, product updates, events, guides, resources, and more.