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8AM Golf

Golf ecosystem of media and gear

Overview

8AM Golf coordinates a portfolio of premium golf brands across media, equipment, technology, and entertainment as a single ecosystem. Its assets include GOLF Magazine and GOLF.com for media, Miura Golf and True Spec Golf for equipment and fittings, Nicklaus Companies for course design, Fairway Jockey for online club sales, Club-Conex for adjustable adapters, and the Chirp gaming app, plus hospitality concepts like 3’s and T-Squared Social. It sets itself apart by weaving together these diverse offerings through strategic acquisitions and high-profile partnerships to touch every point of the player experience. Its goal is to broaden influence across all golf touchpoints and build a cohesive, premium golf ecosystem that extends from media and gear to design, gaming, hospitality, and apparel/footwear through continued growth and collaborations.

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About 8AM Golf

Simplify's Rating
Why 8AM Golf is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingDesignConsumer GoodsEntertainment

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Scottsdale, AZ

Founded

2018

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What believers are saying

  • 8AM invested in PAYNTR Golf on February 4, 2026, entering footwear with momentum.
  • McLaren Golf launched April 29, 2026 with 8AM support, expanding premium product reach.
  • Trump Turnberry will host Bridges Cup and Top Teachers Summit in 2026, boosting media relevance.

What critics are saying

  • Jack Nicklaus regained control after a $50 million defamation judgment, damaging 8AM’s branding strategy.
  • Short Game Chef sold to Range Sports on April 2, 2026, showing portfolio turnover.
  • If Bounty Club or T-Squared Social stalls, 8AM loses its experiential growth thesis.

What makes 8AM Golf unique

  • Howard Milstein’s 8AM Golf spans media, fitting, equipment, travel, and events in 2026.
  • True Spec and Fairway Jockey own the custom-fitted equipment workflow from fitting to purchase.
  • Justin Timberlake and Tiger Woods elevate 8AM Golf’s entertainment access and brand credibility.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Holidays

Company News

Golf Business News
Jun 4th, 2026
8AM Golf invests in private membership club Redan to scale exclusive golf experiences

Redan, a private golf membership club offering exclusive access to prestigious courses and curated experiences, has received a strategic investment from 8AM Golf, the world's leading golf-focused holding company. The deal pairs Redan with 8AM's portfolio, which includes GOLF, Golf.com, True Spec Golf and Miura Golf. Co-founded by Jon Buscemi, Andrew Pavoni and Daniel Libman, Redan provides members with access to legendary golf courses, Italian-made apparel and partnerships with brands including Bettinardi, Cadillac and FootJoy. The investment will support Redan's international expansion. 8AM Golf is led by CEO Hoyt McGarity and founded by businessman Howard Milstein. Financial terms of the investment were not disclosed.

Golf Business Network
Apr 30th, 2026
AM golf is proud to support McLaren in newly formed McLaren Golf.

AM golf is proud to support McLaren in newly formed McLaren Golf. SCOTTSDALE, AZ (April 29, 2026) - 8AM Golf, the world's leading golf-focused holding company, is pleased to be partnering with and supporting McLaren in their newest venture, McLaren Golf. The official launch of McLaren Golf took place earlier today in Miami, coinciding with Formula 1's Miami Grand Prix, as well as the PGA Tour's Cadillac Championship tournament at Trump National Doral in Miami. McLaren Golf is a natural evolution of McLaren's high-performance mindset, translating decades of engineering expertise from motorsports and automotive design into the game of golf. 8AM Golf serves as an investor, partner and advisor to McLaren Golf, offering a variety of golf-specific services to fine-tune McLaren's decades of precision engineering to this exciting new sports venture. McLaren Golf's first product offerings - developed in conjunction with McLaren Golf Tour player Justin Rose - are a series of precision irons developed through an advanced and highly specialized manufacturing process called Metal Injection Molding (MIM). Rarely used at scale in golf due to its complexity and cost, McLaren Golf utilizes MIM for precision control over material composition, internal geometry and mass distribution. This innovative manufacturing unlocks a level of freedom not possible through traditional forging or casting. "We're extremely honored to be partnering with McLaren on this amazing undertaking," said Hoyt McGarity, CEO and President of 8AM Golf. "It's been two years in the making and it's incredibly gratifying to now see these high performance, precision irons hitting the market. We're anticipating tremendous growth for years to come and look forward to continuing to advise and lend our expertise to McLaren as they work to do for the golf industry what they have already done for the auto racing industry." Howard Milstein, founder and Chair of 8AM Golf, said: "In all our golf-related initiatives, we look for partners who are laser-focused on quality, innovation, and enhancing enjoyment of the game for golfers at all levels. McLaren Golf is the perfect embodiment of this philosophy, combining engineering excellence with a passionate commitment to being the best. We are pleased to provide support and expertise to this new and exciting venture." McLaren's Partnership with 8AM Golf, the Sport's Leading Diversified Holding Company 8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard Milstein to oversee a series of golf businesses and brands dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies. Current 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex a global leader in the design and manufacturing of adjustable golf club adapter systems; True Spec Golf, a brand-agnostic club-fitting company; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3's, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project near downtown Nashville; PAYNTR Golf, a performance footwear leader driven by biomechanics-led design and a proprietary propulsion technology; 8AM Travel, curating global unparalleled golf experiences that bring global destinations to life; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots. McLaren Golf's Series 1 and Series 3 Irons Now Available McLaren Golf's debut irons, the Series 1 and Series 3, are currently available at select custom fitting retailers in North America, Europe and South Korea. The Series 1 is a Tour blade reimagined, engineered to challenge the assumption that true blades lack forgiveness. Series 3 consists of player distance irons that feature internal weighting and carbon fiber elements working in unison, positioning the center of gravity with precision and stabilizing the club through impact.

Golf Business Network
Feb 9th, 2026
8AM Golf to Host The Bridges Cup and GOLF's Top Teachers Summit at Trump Turnberry in 2026

8AM Golf to host The Bridges Cup and GOLF's Top Teachers Summit at Trump Turnberry in 2026. 8AM Golf, the world's leading golf-focused holding company, is pleased to announce that two of its flagship events, The Bridges Cup and GOLF's Top Teachers Summit, will be hosted at the iconic Trump Turnberry Resort in Scotland in 2026. Trump Turnberry is one of the most historic venues in championship golf, with a particularly strong connection to the amateur game. In addition to hosting four Open Championships, the resort has staged The Amateur Championship, the Walker Cup, the Women's Open, and The Senior Open Championship. Its Ailsa Course is consistently ranked among the world's finest links courses, while the King Robert the Bruce Course has quickly established itself as a modern classic. The Bridges Cup Now entering its fourth edition, The Bridges Cup brings together elite mid-amateur golfers and leaders from across the game for a team competition between the United States and a team of top International amateurs. The International team has featured players from around the world, reflecting the truly global nature of the event. Matches will be contested across two of Trump Turnberry's most celebrated layouts, the Ailsa Course and the King Robert the Bruce Course. Since its founding, The Bridges Cup has drawn inspiration from golf's great team competitions while focusing squarely on high-level amateur golf. The teams include accomplished mid-amateurs and industry professionals who represent clubs and golfing communities around the world. Previous editions of The Bridges Cup have been held at renowned international venues, including Nine Bridges and Haesley Nine Bridges in South Korea, as well as Les Bordes in France. The United States has won each of the first three editions. "When The Bridges Cup was founded, there was immediate excitement around showcasing elite mid-amateur golfers who truly represent the game," said Hoyt McGarity, CEO and President of 8AM Golf. "These are highly accomplished players, but they are also the people you play with at great clubs around the world. That connection is what makes the competition special. We have been fortunate to visit incredible venues in South Korea and France, and we are genuinely grateful to now be bringing The Bridges Cup to such an iconic place as Trump Turnberry." McGarity added, "As a GOLF panelist, the Trump Turnberry Ailsa Course has been in my top five for many years. To now host a Bridges Cup there is incredibly exciting. I know the competition will be compelling, but there will also be many people watching who simply want to see these stunning golf courses showcased. Seeing both Trump Turnberry courses highlighted in this setting will be something truly special." GOLF's Top Teachers Summit Alongside The Bridges Cup, 8AM Golf will expand GOLF.com and GOLF Magazine's Top Teachers Summit beyond the United States for the first time. The Top Teachers Summit, which annually brings together many of the game's most respected instructors, will travel to Scotland and welcome additional qualified teaching professionals from around the world. The event will be hosted at Trump Turnberry's continually developing, world-class facilities, providing an exceptional environment for education, collaboration, and the sharing of best practices. "Our Top Teachers Summits have continued to grow, especially during the current boom in the game," said Jason Adel, CEO of GOLF. "We are proud to work with so many outstanding teaching professionals and to help share their knowledge with golfers everywhere. Expanding the Summit to Scotland is a natural extension of that work. Trump Turnberry offers outstanding facilities and amenities, including a world-class golf academy, and it gives our teachers an exceptional place to demonstrate their expertise and connect with their peers and students." "We are delighted to welcome both The Bridges Cup and GOLF's Top Teachers Summit to Trump Turnberry this year," said Nic Oldham, General Manager at Trump Turnberry. "Turnberry has a long and proud history of hosting the game's most prestigious championships, particularly in amateur golf, and these events perfectly reflect that heritage. Hosting the teaching summit in 2026 is particularly fitting, having recently completed major enhancements to our academy in a pursuit to make Trump Turnberry one of the best coaching facilities in the world." Together, The Bridges Cup and GOLF's Top Teachers Summit at Trump Turnberry will bring elite amateur competition and world-class instruction to one of golf's most revered destinations, celebrating the game at the highest level. Dates for both events are to be determined. 8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses - all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies. Current 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; Club-Conex a global leader in the design and manufacturing of adjustable golf club adapter systems; True Spec Golf, a brand-agnostic club-fitting company; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3's, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club (in collaboration with Justin Timberlake), an exclusive 18-hole golf course project in Nashville, and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots. About Trump Turnberry. Trump Turnberry has graced the shores of Scotland's Ayrshire coast since 1906 and is steeped in golfing history as the world's first purpose-built golf hotel. Home to the iconic Ailsa Course- host of four Open Championships and consistently ranked among the world's top 10 courses- and the celebrated King Robert the Bruce Course, listed in Golf Digest's Top 100 Courses, Turnberry is widely regarded as one of the world's premier golfing destinations and a true golfer's paradise. The resort is further enhanced by a state-of-the-art Golf Academy featuring the latest TrackMan iO Simulator and TrackMan Driving Range. Beyond the fairways, guests can enjoy the tranquil Spa at Turnberry, complete with an infinity pool, saunas, and steam rooms, as well as a range of outdoor pursuits including clay pigeon shooting, archery, and horse riding. Dining options include the two AA Rosette-awarded restaurant 1906, The Duel in the Sun, and The Grand Tea Lounge- offering exceptional culinary experiences. Accommodation ranges from elegantly appointed ocean-view and resort-facing guestrooms to charming self-catering Cottages, exclusive-use Villas, four individually designed Signature Suites with private lounges, and the extraordinary two-bedroom Lighthouse Suite, set within the iconic Turnberry Lighthouse and offering panoramic views across the Firth of Clyde.

Forbes
Feb 4th, 2026
8AM Golf takes equity stake in PAYNTR to accelerate footwear brand's global growth

8AM Golf has taken a significant equity stake in PAYNTR Golf, a premium footwear brand founded in 2021 by sports performance veterans Mike Forsey, Michael Glancy and David Paynter. The investment adds PAYNTR to 8AM Golf's portfolio, which includes brands like Nicklaus Companies, True Spec Golf and Miura. PAYNTR focuses on biomechanics and propulsion technology, attracting performance-focused golfers. The brand has secured distribution through PGA TOUR Superstore, DICK'S Sporting Goods and Golf Galaxy, whilst expanding internationally across the UK, Japan, Korea, Australia and Europe. Founders Forsey and Glancy will retain majority ownership whilst continuing to lead the brand. PAYNTR has signed PGA TOUR players including Jason Day, Min Woo Lee and Sam Burns as ambassadors. The funding will support global expansion and product innovation.

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