BELLA + CANVAS

BELLA + CANVAS

Wholesale apparel manufacturer and supplier

About BELLA + CANVAS

Simplify's Rating
Why BELLA + CANVAS is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1992

Overview

Bella + Canvas is a Los Angeles-based manufacturer and supplier of wholesale apparel for men, women, and children. It serves clothing brands, printing/decorating businesses, and retailers by providing high-quality, fashion-forward blank garments through a vertically integrated process that covers design, production, and distribution. Revenue comes from selling to wholesalers and through its own e-commerce platform to direct customers. The company differentiates itself with full control over the supply chain (US-based production facilities) and a commitment to sustainable, ethical manufacturing practices. Its goal is to deliver reliable, high-quality blank apparel while maintaining ethical standards and supply-chain efficiency for its B2B and D2C customers.

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Simplify's Take

What believers are saying

  • Revenue hit $303 million from high-quality fashion-forward blanks.
  • EcoMax tees and 100% recycled shirts boost sustainability leadership.
  • Norm Hullinger's presidency and 550 new jobs drive expansion.

What critics are saying

  • Next Level Apparel erodes share with 20-30% cheaper comparable blanks.
  • Shein diverts 25% fashion-forward orders via ultra-low US wholesale.
  • AB-1234 mandates $50M reformulation for 50% recycled content by 2028.

What makes BELLA + CANVAS unique

  • BELLA+CANVAS leads as largest fastest-growing premium wholesale apparel brand.
  • Vertically integrated US production ensures quality control and efficiency.
  • FWD Fashion delivers on-trend styles at wholesale prices year-round.

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Benefits

Performance Bonus

Paid Vacation

Company News

Hey, Let's Make Stuff
Oct 26th, 2023
100% Recycled Shirts for Eco-Friendly Crafting

This post came about because BELLA+CANVAS just launched their new EcoMax tee.

GRAPHICS PRO
Jul 24th, 2023
BELLA+CANVAS appoints new President

BELLA+CANVAS, a Los Angeles-based apparel company, announces the appointment of Norm Hullinger as the new President of BELLA+CANVAS.

BELLA+CANVAS
Apr 3rd, 2023
Baby Tees by BELLA+CANVAS: Bringing Back 90s Fashion with a Modern Twist – Beyond the Blank

Now, Bella + Canvas is proud to introduce Baby Tees by BELLA+CANVAS, a modern take on the classic silhouette, designed to fit every body.

BELLA+CANVAS
Jul 20th, 2022
Bella + Canvas partnered with Wanderlust Creamery, Llc on Jul 21st 22'.

In fact, Bella + Canvas at BELLA+CANVAS love food so much that Bella + Canvas has partnered with big names within the restaurant industry, having worked with the likes of LOVE HOUR and Wanderlust Creamery on collaborative collections earlier this year.

BELLA+CANVAS
Apr 11th, 2022
Bella + Canvas partnered with Treepeople, Inc. on Apr 11th 22'.

To commemorate Earth Day 2022, Bella + Canvas has teamed up with Los Angeles-based educational and training environmental advocacy organization, TreePeople to create a T-shirt that supports their mission : “to inspire, engage and support people to take personal responsibility for the urban environment, making it safe, healthy, fun and sustainable and to share its process as a model for the world.”

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