Coca-Cola has eliminated sustainability positions globally following restructuring at its Atlanta headquarters in January, with similar cuts in the Middle East, Africa and Asia Pacific markets. The company removed its global vice president of sustainability and digital transformation, transitioning them to a different role. The cuts come despite Coca-Cola being labelled the world's worst plastic polluter for multiple years. The company has also scaled back its 2030 sustainability targets, raising concerns about its commitment to reducing environmental impact. Whilst restructuring typically occurs every three to five years at Coca-Cola, the focus on removing sustainability personnel is particularly troubling given the company's ongoing pollution issues. The previous restructuring in 2020 resulted in 22,000 job losses.

Coca-Cola launches Charged, a new sparkling lemon and Pineapple flavored caffeinated beverage. [Photo/courtesy] Coca-Cola has introduced Charged, a new sparkling caffeinated energy drink offering Kenyan consumers a bold and refreshing way to recharge during their day. Following its successful debut in markets including India, Nepal, Vietnam and South Africa, Charged now expands The Coca-Cola Company's beverage portfolio in Kenya. Charged is available in two vibrant flavors; Lemon Burst and Electric Pineapple, delivering a refreshing taste combined with caffeine to ensure an unmatched refreshment experience that helps consumers stay invigorated. "We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximize each day," said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya. "This launch highlights The Coca-Cola Company's dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers." To introduce the new drink, The Coca-Cola Company and its authorized bottler, Coca-Cola Beverages Africa in Kenya, are rolling out a nationwide activation campaign featuring engaging consumer experiences, including music, entertainment and product sampling, giving consumers the opportunity to experience Charged firsthand. James Bowmaker, General Manager Coca-Cola Beverages Africa in Kenya, noted: "Charged delivers bold new flavours designed to resonate with younger consumers offering a refreshing way to fuel their day." Charged packaging reflects the brand's bold and dynamic personality, featuring a vibrant thunderbolt design that highlights the drink's invigorating properties, making it easily recognizable on shelves. Charged is now available across Kenya in 330ml bottles at supermarkets, stores and other retail outlets.

Coca-Cola reported Q4 revenues of $11.82 billion, up 3.6% year on year, but missed analysts' expectations by 1.5%. The beverage giant also fell short on EBITDA estimates, marking a slower quarter overall. Across the beverages, alcohol and tobacco sector, the 13 tracked stocks showed mixed results, with revenues beating consensus estimates by 2.1% on average. However, share prices have struggled, declining 8.2% on average since earnings releases. Celsius emerged as the quarter's strongest performer, reporting revenues of $721.6 million, up 117% year on year and beating expectations by 13.5%. Despite posting the biggest analyst beat and fastest revenue growth amongst peers, Celsius shares fell 28% following results. Coca-Cola stock remained flat post-earnings and currently trades at $78.04.