X by 2 excels as a consulting firm due to its unique approach to business and technology transformation, focusing on aligning people and projects for optimal change adoption in the insurance and healthcare sectors. The company's competitive advantage lies in its blend of proven experience, empathy, and communication, which ensures broad buy-in and support for its initiatives. This people-centric approach, coupled with their industry-specific expertise, positions X by 2 as a leader in their field.