Grey NY

Grey NY

Global advertising agency with brand services

Overview

Grey is a global advertising and marketing network that provides a full range of services to large corporations, including creative development, media planning and buying, digital marketing, and public relations. It operates across 96 countries to create brand experiences that connect with consumers on traditional, digital, and social platforms. The company works by understanding a client’s business problems, developing compelling creative concepts, planning and purchasing media, executing campaigns, and measuring impact to drive business results. What sets Grey apart is its long history (founded in 1917), its large and diverse client base (including about one-fifth of the Fortune 500), and its globally integrated network that enables coordinated campaigns across multiple channels. The company’s goal is to help brands grow and engage consumers by delivering impactful, cross-channel marketing programs that improve brand presence and performance.

About Grey NY

Simplify's Rating
Why Grey NY is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

$7.8M

Headquarters

New York City, New York

Founded

1917

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Simplify's Take

What believers are saying

  • Mary Kay selected Grey New York as global ad partner in 2026.
  • Agnes Fischer promoted to US CEO from Grey New York CEO role.
  • Grey secured Applebee’s, Modelo, Tumi, and Las Vegas clients recently.

What critics are saying

  • WPP consolidates agencies, eroding Grey NY autonomy in 6-12 months.
  • P&G cuts Grey retainer 25% via Accenture AI teams in 12-18 months.
  • FTC non-compete ban forces top creatives to BBDO in 3-6 months.

What makes Grey NY unique

  • Grey New York creates 'Famously Effective' campaigns for P&G and Volvo.
  • Grey specializes in health & wellness marketing alongside digital and commerce.
  • Grey's bold 'no BS' campaign launched 2026 NYF Advertising Awards.

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Funding

Total Funding

$7.8M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Professional Development Budget

Wellness Program

Mental Health Support

Gym Membership

Flexible Work Hours

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Employee Discounts

Company Social Events

Company News

Little Black Book
Sep 25th, 2024
BBH Appoints Liam Thomas as Head of Design

Liam joins BBH from Grey London, where was head of design, working across brands including Aquafresh, Braun and Peta.

MediaPost
Apr 23rd, 2024
Badger Agency Morphs Into Futura Collective

Kelli Tuggle, who most recently served as chief operating officer for Grey North America joins as a founder and president.

Campaign
Mar 13th, 2024
Pringles reviews global creative account

Grey Group has worked with the Kellanova-owned brand for 27 years.

Adobe
Jan 16th, 2024
IdeasXMachina enters the new year with a stronger leadership team

Adding to the management team, Grey Yuzon returns and teams up with co-ECD Gab Navarro to foster grounded and groundbreaking work.

Stanly News Journal
Dec 18th, 2023
Badin Town Council receives update on waterfront park

Grey London, with Miles-McClellan Construction Company, said the company would partner with Badin for the next year in terms of budgeting.

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