Work Here?
Purple Innovation
Work Here?
Direct-to-consumer mattresses with GelFlex Grid
Purple Innovation
Work Here?
Direct-to-consumer mattresses with GelFlex Grid
About Purple Innovation
Industries
Industrial & Manufacturing
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
null
Founded
2015
Overview
Purple Innovation designs comfort technology for sleep, centered on the GelFlex Grid made from Hyper-Elastic Polymer. The GelFlex Grid uses a grid of soft, supportive columns with over 1,400 air channels to dissipate heat and cradle pressure points like hips and shoulders. The company sells mattresses, pillows, and bedding accessories mostly through direct-to-consumer online channels, with growing wholesale and retail stores. Its goal is to improve sleep quality by combining science-backed materials with an omnichannel strategy to reach health-conscious consumers.
Simplify's Take
What believers are saying
- Showroom sales grew in Q1 2026 offsetting e-commerce and wholesale declines.
- Georgia factory consolidation by Q1 2025 delivers $15-20 million annualized EBITDA gains.
- Bob Lucian's April 2026 CFO hire from La-Z-Boy drives retail transformation expertise.
What critics are saying
- Q1 2026 revenue fell 8.1% to $95.7 million with net loss doubling to $30.5 million.
- McDonough, Georgia single factory exposes production to disruptions post-2024 consolidation.
- FY2026 guidance cut to $465-485 million after Q1 miss triggers covenant breaches by Q4.
What makes Purple Innovation unique
- GelFlex Grid uses Hyper-Elastic Polymer with 1,400 air channels for pressure relief.
- Proprietary technology originated from 1989 wheelchair cushioning innovations by Pearce brothers.
- No Pressure™ Mattress launched DTC in 2016 targets millennials seeking cooling support.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$123.3M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Stock Price
Company News
Purple, a bedding and comfort retailer, will report earnings on Tuesday before market open. Analysts expect revenue to grow 8.4% year-on-year, reversing the 11.6% decline recorded in the same quarter last year. Last quarter, Purple reported revenues of $118.8 million, missing analyst expectations but delivering strong beats on EBITDA and earnings per share estimates. Analysts have largely reconfirmed their estimates over the past 30 days. The consumer discretionary home furnishings sector has underperformed recently, with share prices down 7.5% on average over the last month. Purple has bucked the trend, rising 6.5% during that period. The stock currently trades at $0.71, below the average analyst price target of $2.53.
Harry Engall has been promoted from Senior Account Director to Group Account Director at PR agency, PURPLE.
Purple chooses Brandgenuity to launch global wellness licensing effort.
LEHI, Utah, March 12, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report fourth quarter and full year 2024 financial results on Thursday, March 13, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results.Investors and analysts interested in participating in the call are invited to dial 844-481-1976 (domestic) or 412-317-0642 (international). The conference call will also be available to interested parties through a live webcast at investors.purple.com
Richard Danks named executive vice president of lifestyle for EMEA at Purple.
Purple Innovation is Hiring for 47 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Purple Innovation
Industries
Industrial & Manufacturing
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
null
Founded
2015
Purple Innovation is Hiring for 47 Jobs on Simplify!
Find jobs on Simplify and start your career today