Fortune Brands

Fortune Brands

Provides water, outdoor, and security solutions

About Fortune Brands

Simplify's Rating
Why Fortune Brands is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

51-200

Company Stage

IPO

Total Funding

N/A

Headquarters

Deerfield, Illinois

Founded

2012

Overview

Fortune Brands Innovations operates in the water, outdoors, and security sectors, providing products that enhance living spaces and ensure safety. The company offers a range of branded products, including water solutions, outdoor products, and security systems, which are sold through retail stores, online platforms, and direct sales to commercial builders. Their business model emphasizes brand leadership and continuous innovation, allowing them to adapt to changing market demands and maintain a competitive edge. Unlike many competitors, Fortune Brands focuses on expanding its distribution channels to reach a wider audience, which helps drive sales and revenue growth. The company's goal is to capitalize on growth opportunities in the home, security, and commercial building markets, ensuring long-term performance and success.

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Simplify's Take

What believers are saying

  • Smart home technology integration boosts FBIN's security sector offerings.
  • Eco-friendly outdoor products align with rising consumer demand for sustainability.
  • Strategic partnership with Value Hybrid enhances digital lockout tagout solutions.

What critics are saying

  • Increased competition from Allegion and global players may pressure market share.
  • Challenges in executing the Value Hybrid partnership could delay market entry.
  • Leadership transition with Rachel Roberts may disrupt strategic initiatives.

What makes Fortune Brands unique

  • Fortune Brands leverages the Fortune Brands Advantage for market adaptability and performance.
  • The company focuses on brand leadership and innovation in water, outdoors, and security.
  • FBIN's diverse clientele includes homeowners, commercial builders, and security-conscious consumers.

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Funding

Total Funding

$0

Below

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Company News

National Kitchen & Bath Association
Jan 2nd, 2025
Restructuring at Rohl, Keefe Returns for Design Bites, SZW Outfits Luxe Miami Project, Smart Home Market Booming, and More

Rachel Roberts, who joined the company a year ago, has been promoted to president of the division, succeeding long-time Fortune Brands executive Todd Teter, who is retiring next spring.

Quantis
Dec 9th, 2024
Fortune Brands Named to Newsweek's America's Most Responsible Companies 2025 List

Fortune Brands Innovations, Inc. (NYSE:FBIN), an industry-leading innovation company whose purpose is to elevate every life by transforming spaces into havens, today announced that it has been named to Newsweek's list of America's Most Responsible Companies 2025.

MarketScreener
Aug 8th, 2024
Allegion plc: Foolproof security

Allegion competes with major global players like Assa Abloy AB and Dormakaba Group, as well as numerous local and specialized competitors, including Fortune Brands Innovations in the North American residential market.

PR Newswire
Jul 3rd, 2024
Master Lock Donates 225 Bike Locks To Milwaukee Homeless Veterans Initiative

Master Lock distributed bike locks at "Bikes for Stripes Summer Resource Fair" to help those in needMILWAUKEE, July 3, 2024 /PRNewswire/ -- Master Lock, the industry leader in padlocks and security products, donated bike locks to the Milwaukee Homeless Veterans Initiative (MHVI) as part of its "Bikes for Stripes" program. The initiative is a joint venture of MHVI, Elmbrook Rotary Foundation and Milwaukee County Veterans Service Office to promote the health and mobility of Milwaukee County veterans by offering free, donated bicycles, helmets and locks to homeless veterans, who often have no other form of transportation.The Bikes for Stripes Summer Resource Fair took place on Flag Day, June 14, where MHVI supplied veterans and their children with bicycles, accessories and resources. Master Lock donated 225 bike locks, giving veterans and their families a form of protection and security for their new property."The Master Lock Company is proud to work with MHVI to support local veterans in the Milwaukee community," said Jason Williams, president, Master Lock. "Having their own form of transportation empowers veterans to regain their independence and mobility. Providing secure bike locks is a small but important step in ensuring they can move freely and safely throughout their daily lives.""Master Lock's generous donation of bike locks makes a big impact for our program," said Debbie Buchanan, executive director, MHVI. "Ensuring the safety and security of the bikes we provide is paramount, and with Master Lock's support, we can offer our veterans peace of mind as they navigate their daily lives."For more information about Master Lock, please visit www.masterlock.com.About The Master Lock Company and Fortune Brands InnovationsThe Master Lock Company is recognized worldwide as the authentic, enduring name in padlocks and security products

Business Wire
Jul 2nd, 2024
Fortune Brands Innovations Marks Progress and Opportunities Related to Positive Sustainable and Social Impacts in Newly Published 2023 ESG Report

Fortune Brands Innovations marks progress and opportunities related to positive sustainable and social impacts in newly published 2023 ESG Report.

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