Fortune Brands

Fortune Brands

Provides water, outdoor, and security solutions

About Fortune Brands

Simplify's Rating
Why Fortune Brands is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

51-200

Company Stage

IPO

Headquarters

Deerfield, Illinois

Founded

2012

Overview

Fortune Brands Innovations operates in the water, outdoors, and security sectors, providing products that enhance living spaces and ensure safety. The company serves homeowners, commercial builders, and security-conscious consumers with a range of branded products known for their quality. Fortune Brands leverages its operating model, the Fortune Brands Advantage, to adapt to market conditions and drive long-term performance. Its business model focuses on brand leadership, continuous innovation, and expanding distribution channels to meet customer needs. Revenue is generated through sales in retail, online platforms, and direct sales to builders. The goal of Fortune Brands is to capitalize on growth opportunities in its markets while maintaining a competitive edge through strong brand recognition and quality.

Simplify Jobs

Simplify's Take

What believers are saying

  • Smart home technology integration is growing, benefiting FBIN's security and home improvement sectors.
  • Demand for eco-friendly products is rising, aligning with FBIN's sustainable solutions.
  • The outdoor living market is expanding, boosting FBIN's outdoor product lines.

What critics are saying

  • Rising interest rates and tariffs may reduce demand for home improvement projects.
  • New executive appointments could disrupt supply chain operations and increase costs.
  • Competition from global players may pressure FBIN's market share and pricing strategies.

What makes Fortune Brands unique

  • FBIN leverages the Fortune Brands Advantage for long-term performance and adaptability.
  • The company focuses on brand leadership, innovation, and channel management.
  • FBIN's strong brand recognition helps maintain a loyal customer base.

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Funding

Total Funding

$600M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Company News

PR Newswire
Mar 21st, 2025
Eco-Conscious Without Compromising Performance: New Moen Handshower Can Help Save Thousands Of Gallons Of Water Annually*

THIS WORLD WATER DAY ENJOY STEPPING INTO A HOT SHOWER WITHOUT THE GUILT OF WASTING WATER WITH THE MOEN® HOT WATER SAVINGS HANDHELDNORTH OLMSTED, Ohio, March 21, 2025 /PRNewswire/ -- In recognition of World Water Day, Moen, a leader in water experiences in the home, is proud to announce the new Hot Water Savings Handheld. Designed to cut shower water usage by over a third when the technology is activated, this innovative showerhead can save up to 5,500 gallons annually* without compromising the shower experience

PYMNTS
Mar 2nd, 2025
Homeowners Hold Off On Improvements Amid Tariff Unease

High interest rates. Pending tariffs on a wealth of foreign imports. Concerns about mass deportations. Taken together, these factors are all driving a drop in demand for home improvement projects, the Financial Times (FT) reported Sunday (March 2). As that report noted, shares of a number of companies in this space are reaching historic lows, with the market stressed by the Trump administration’s tariff threats and the possibility of mass deportations of undocumented workers

Stock Titan
Feb 25th, 2025
Fortune Brands Names Mathew Novak Executive Vice President and Chief Supply Chain Officer

Fortune Brands Innovations (NYSE: FBIN) has appointed Matthew Novak as executive vice president and chief supply chain officer.

National Kitchen & Bath Association
Jan 2nd, 2025
Restructuring at Rohl, Keefe Returns for Design Bites, SZW Outfits Luxe Miami Project, Smart Home Market Booming, and More

Rachel Roberts, who joined the company a year ago, has been promoted to president of the division, succeeding long-time Fortune Brands executive Todd Teter, who is retiring next spring.

Quantis
Dec 9th, 2024
Fortune Brands Named to Newsweek's America's Most Responsible Companies 2025 List

Fortune Brands Innovations, Inc. (NYSE:FBIN), an industry-leading innovation company whose purpose is to elevate every life by transforming spaces into havens, today announced that it has been named to Newsweek's list of America's Most Responsible Companies 2025.

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