Spreetail introduces BEx, the brand Experience Portal that unlocks direct visibility into real-time marketplace performance. * Business Wire * Mar 11, 2026 LINCOLN, Neb.-(BUSINESS WIRE)-Mar 11, 2026- Spreetail, the leading ecommerce marketplace accelerator, today announced the launch of BEx (Brand Experience Portal), a new brand-facing dashboard designed to give partners real-time visibility into performance across marketplaces, advertising and fulfillment operations. As part of Spreetail's growing set of tools designed to deliver greater value and performance for brand partners, BEx creates a unified view of results from Spreetail's innovative tools, including Price Pulse, Promise Pro and True Ads, with every optimization executed and measured in real time. BEx (Brand Experience Portal) is Spreetail's brand-facing platform that delivers real-time visibility into your business across marketplaces, advertising and fulfillment. Unlike traditional reporting dashboards that rely on delayed or static data, BEx operates directly inside Spreetail's live retail and fulfillment systems. Brands can track live sales, inventory and advertising performance, giving them the insights to move quickly and make decisions confidently with AI-driven recommendations. "Instead of looking backward at reports, brands now have real-time access to the same data and insights that Spreetail uses every day to drive performance," said Josh Smith, Chief Technology Officer at Spreetail. "By working from the same source of truth, we're enabling closer alignment, more confident decisions and stronger growth across our partnerships." As ecommerce operations grow more complex across marketplaces and fulfillment networks, brands are demanding greater transparency. Through the BEx dashboard, partners have full visibility into the optimizations driven by Smart Shelf, Spreetail's operating system, enabling close collaboration to fine-tune creative, inventory and promotional strategies in near real time. "The biggest impact of BEx is seeing how Spreetail's end-to-end management translates directly into performance," said Paul Riley, Chief Operating Officer of TruVolt Brands. "We're able to connect operational decisions, like inventory allocation or campaign optimization, to real-time sales outcomes, which makes collaboration far more strategic." Market-leading features of BEx include: * Real-time performance visibility across sales, advertising and inventory * Marketplace and promotion tracking with clear views into what's scheduled, live or upcoming * SKU-level operational insights, including content status, defects and customer feedback * Visibility into current and past payables, plus financial reporting aligned to operational performance * AI-informed recommendations and alerts that proactively surface risks and growth opportunities * Custom reporting views tailored to brand needs BEx is the brand-facing experience that aggregates performance of Smart Shelf, bringing performance data and results from across Spreetail's AI tools into one place. Together, the company's Smart Shelf operating system helps brands win on the digital shelf through faster insights, greater accuracy and smarter execution. About Spreetail Spreetail is the leading ecommerce marketplace accelerator for oversized products, providing a complete solution that helps brands and manufacturers grow their online businesses more profitably. As the first global ecommerce company specializing in big-&-bulky logistics and marketplace management, Spreetail maintains a robust presence on major online platforms, including a Top 10 Seller status on Amazon, Walmart, and Target. With a commitment to innovation, technology enablement, and exceptional customer service, Spreetail's seamless and efficient ecommerce solutions have driven success for businesses worldwide since its founding in 2006. For more information, visit: spreetail.com. KEYWORD: NEBRASKA UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: RETAIL OTHER COMMUNICATIONS TECHNOLOGY ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES SUPPLY CHAIN MANAGEMENT ONLINE RETAIL OTHER TRANSPORT OTHER RETAIL ARTIFICIAL INTELLIGENCE TRANSPORT OTHER TECHNOLOGY SPECIALTY LOGISTICS/SUPPLY CHAIN MANAGEMENT DATA ANALYTICS PUB: 03/11/2026 12:01 PM/DISC: 03/11/2026 12:02 PM

Spreetail, an e-commerce marketplace accelerator, has continued its Shareback programme, which returns a portion of profits directly to brand partners. The performance-based initiative provides brands with additional capital to reinvest amid rising tariffs and costs. The programme establishes a process for reviewing results and sharing incremental profits with partners, contributing to a record Net Promoter Score for the company. Spreetail also launched its Smart Shelf Suite, a set of free tools designed to help brands automate and optimise their marketplace presence. Founded in 2006, Spreetail specialises in big-and-bulky logistics and maintains Top 10 seller status on Amazon, Walmart and Target. The company introduced the profit-sharing model in 2024, becoming the first e-commerce accelerator to do so.

Spreetail unveils True Ads to eliminate waste & maximise incremental sales. As part of Spreetail's Smart Shelf suite, True Ads gives brands the clarity to invest more confidently in ads that truly grow their business across marketplaces. Spreetail, the ecommerce marketplace accelerator, has announced the launch of True Ads, a proprietary causal AI incrementality engine that helps brands maximise profitable growth and eliminate wasted ad spend. As part of Spreetail's Smart Shelf suite, True Ads gives brands the clarity to invest more confidently in ads that truly grow their business across marketplaces. The new tool has delivered up to 78% year-over-year growth in incremental ad revenue, transforming advertising from a cost centre into a predictable, high-return engine. Built as an end-to-end incrementality engine for ecommerce advertising, True Ads is proven to eliminate up to 50% of wasted ad dollars YoY, redirecting spend toward incremental opportunities. By building proprietary incrementality metrics down to the keyword, campaign, and product level, True Ads reveals exactly where advertising is creating net-new sales - and where spend is simply reallocating revenue that would have happened organically. "With margins under pressure, brands cannot afford to spend on ads that simply replace demand they already earn organically," said Josh Smith, Chief Technology Officer at Spreetail. "True Ads uses causal AI to reveal which ad dollars are truly generating incremental growth. It protects brands from cannibalisation, eliminates wasted spend and gives them the confidence to scale only what actually drives profit." * Causal AI Incrementality Engine: Quantifies the true impact of ad spend using causal inference, not correlation, so brands know what is actually driving growth. * Campaign-Level Measurement: Distinguishes incremental lift from cannibalised sales across all targeting types - down to individual keywords. * Wasted Spend Detection: Identifies and eliminates non-productive ad spend by reallocating budget toward profit-positive campaigns. * Market Share and Organic Rank Integration: Reveals how paid media influences long-term brand momentum, including organic visibility and market share. * Unified Profit Intelligence: A single platform to measure incremental GMV, incremental margin, and the organic lift generated by advertising. True Ads is the latest addition to Spreetail's growing Smart Shelf suite, which includes Price Pulse, Listing Doctor and Promise Pro. The Smart Shelf suite is a set of tools designed to help brands win on the digital shelf through speed, accuracy and smarter execution.