DEPT

DEPT

Data-driven online marketing agency storytelling

Overview

Expand is an online marketing agency that focuses on targeted advertising by avoiding irrelevant ads and telling a company’s story in the right place, at the right moment, to the right people. It uses data interpretation and modern techniques to craft campaigns that reach the appropriate audience, working with top online marketers in the country. As part of the international Dept network, Expand leverages a global team of about 600 professionals across Europe and the US who blend creativity, technology, and data to build brands, grow businesses, and make people’s lives easier. In short, Expand helps brands reach the right customers with meaningful, data-driven digital marketing within a wider ecosystem of services from Dept.

About DEPT

Simplify's Rating
Why DEPT is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

AI & Machine Learning

Company Size

1-10

Company Stage

Acquired

Total Funding

N/A

Headquarters

Rotterdam, Netherlands

Founded

2008

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Simplify's Take

What believers are saying

  • Retail media networks exceed 250 globally while influencer spend will reach $10 billion by 2026
  • Social video ad spend surpassed $10 billion in 2026 and now represents over 15% of total ad spend
  • Agentic marketplaces enable frictionless commerce as assistants compare, recommend, and increasingly buy in 2026

What critics are saying

  • Google Ads AI automates 70% of optimization, making DEPT's manual services obsolete and causing 30% client retention loss
  • Shopify's native tools erode DEPT's paid marketing revenue with 45-60% probability in 9-12 months
  • Trend Micro's CREM tool lets clients manage cyber risk without DEPT, cutting security consulting revenue by 25%

What makes DEPT unique

  • DEPT was designed from the ground up as a future-fit agency, not retrofitted from legacy structures
  • DEPT maintains a 50/50 tech and marketing focus with partner-led, first-to-move model
  • DEPT combines creativity, technology, and data to deliver growth invention across brand, media, and commerce

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Parental Leave

Hybrid Work Options

Flexible Work Hours

Mental Health Support

Company News

Adobe
Feb 25th, 2025
Hello Monday/DEPT launch Signs platform for ASL learning with NVIDIA

NEW YORK, USA - Creative agency Hello Monday/DEPT announced a collaboration with NVIDIA and the American Society for Deaf Children to launch Signs, an AI-powered web tool designed to bridge communication gaps between Deaf and hearing communities.

The Drum
May 10th, 2024
The most innovative Mother's Day campaigns from Dove, MoneyGram, DoorDash & more

To mend the bittersweet feeling of being away from your mom on Mother's Day, DoorDash teamed up with Dept, a digital marketing agency that is helping facilitate the remote delivery of both flowers and loved ones to doorsteps.

Adobe
Oct 18th, 2023
Sandra Masiliso joins Dept as Diversity, Equity, and Inclusion Leader

AMSTERDAM, NETHERLANDS - Global digital agency DEPT has appointed Sandra Masiliso as its first Global Diversity, Equity, and Inclusion Leader.

Branding in Asia
Oct 12th, 2023
DEPT Brings Australia Teams Under a Single Brand and Kicks off Partnership with SXSW Sydney

DEPT brings Australia teams under a single brand and kicks off partnership with SXSW Sydney.

PRWeek
Feb 28th, 2023
Dept lays out plan to drive 10% of revenue from AI by 2025 | PR Week

Digital agency Dept has launched an artificial intelligence practice that it expects to drive 10% of its revenue by 2025.

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