Overview

Zilch is a direct-to-consumer payments network that blends purchasing with advertising to provide flexible pay-later options for online and in-store purchases, subsidized by advertising revenue. It operates under FCA regulation with a consumer credit license and has a footprint in London, Miami, and Krakow. The service works by offering customers pay-later payments at checkout, funded in part by ad subsidies and ongoing relationships with merchants, while collecting data to target ads and improve uptake. Zilch differentiates itself from competitors through its ad-supported, consumer-credit-subsidy model and its global presence, aiming to minimize or eliminate the cost of consumer credit for users. Its stated goal is to remove the cost of consumer credit “for good.”